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- May 2021
- Technical Note
Everything Old is New Again - SPACs
By: Nori Gerardo Lietz and Philipp Chvanov
- May 2021
- Supplement
Valuing Employment Case Spreadsheet Supplement
By: George Serafeim, Ethan Rouen and Katie Panella
- May 2021
- Supplement
Valuing Employment Teaching Plan Spreadsheet Supplement
By: George Serafeim, Ethan Rouen and Katie Panella
- May 2021
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
Ai;
Ai Algorithms;
Ai Creativity;
Fashion;
Retail;
Retail Analytics;
Digital Marketing;
E-commerce;
E-commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Predictive Analytics;
App Development;
＂marketing Analytics＂;
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Data and Data Sets;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Online Advertising;
Online Technology;
Mobile Technology;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- May 2021
- Teaching Note
Zara: An Integrated Store and Online Model (A) and (B)
By: Antonio Moreno and Anibha Singh
Keywords:
E-commerce;
Stores;
Integration;
Operations;
Business Model;
Strategy;
Retail Industry;
Fashion Industry;
Europe
- May 2021
- Supplement
Zara: An Integrated Store and Online Model (A) and (B)
By: Antonio Moreno and Anibha Singh
- May 2021
- Teaching Note
Michelin: Building a Digital Service Platform
By: Sunil Gupta
Teaching Note for HBS Case No. 520-061.
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- May 2021
- Supplement
'GEnron'? Markopolos versus General Electric (B)
By: Jonas Heese and David Lane
Supplement to the (A) case that offers an assessment of the August 2019 Markopolos report on General Electric.
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- May 2021
- Supplement
Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version
By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built...
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- May 2021
- Teaching Note
BlackRock: Linking Purpose to Profit
Teaching Note for HBS Case No. 120-042
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- April 2021 (Revised May 2021)
- Supplement
Balancing Act: Deborah Lovich (B)
By: David G. Fubini and Patrick Sanguineti
This case provides updates on Deborah Lovich's decision and how she navigated her work and family responsibilities over the following decade.
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- April 2021 (Revised May 2021)
- Supplement
Balancing Act: Deborah Lovich (C)
By: David G. Fubini and Patrick Sanguineti
This case provides further updates on Deborah Lovich's decision, as well as reflections from her family and mentors on her path.
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- April 2021
- Teaching Note
Wuxi Lead Intelligent Equipment Co., Ltd.
By: John R. Wells and Benjamin Weinstock
Within 20 years of launch, entrepreneur Wang Yanquing had built Wuxi Lead into the world’s largest manufacturer of equipment for manufacturing capacitors, lithium-ion batteries, and fuel cells.
The first big choice an entrepreneur faces is what sector to compete in....
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- April 2021
- Supplement
Muddy Waters vs. eHealth: The Debate of a 'Lifetime' Spreadsheet Supplement for Students
By: Jonas Heese
- April 2021
- Background Note
HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
By: Elie Ofek, Olivier Toubia and Didier Toubia
Twenty five years after it was initially proposed, Clay Christensen’s theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term “disruptive innovation” is often used in ways and contexts...
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- April 2021
- Supplement
Exercise for Revlon: Surviving Covid-19
By: Kristin Mugford and Sarah Gulick
Exercise for Revlon: Surviving Covid-19
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