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- Other Unpublished Work
Risk Aversion, Risk Premium and the Choice of Capital Projects
By: S. Datar, R. Banker and B. Gopi
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by...
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- Other Unpublished Work
The Role of Inventory in Empowered Work Settings: Model and Empirical Analysis
By: S. Datar, M. Alles and R. Sarkar
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