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- September–October 2024
- Article
Boards Need a New Approach to Technology
By: Tarun Khanna, Mary C. Beckerle and Nabil Y. Sakkab
The boards of too many publicly traded companies are downright timid when considering matters involving science and technology. More often than not, they focus on security and digitization—a defensive posture that fails to consider the bigger opportunities emerging...
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Khanna, Tarun, Mary C. Beckerle, and Nabil Y. Sakkab. "Boards Need a New Approach to Technology." Harvard Business Review 102, no. 5 (September–October 2024): 128–137.
- September–October 2024
- Article
Should a Family Business Accept a Returning Daughter’s Radical Proposal?
By: John D. Macomber
A family-owned and controlled conglomerate in Cote d'Ivoire, West Africa, has to decide what titles and authority to give to a daughter who is being courted to leave a promising career in Europe to come back and join the business. The choices of role range from an...
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Macomber, John D. "Should a Family Business Accept a Returning Daughter’s Radical Proposal?" R2045M. Harvard Business Review (September–October 2024): 156–161.
- September–October 2024
- Article
The Art of Leading Teammates
By: Tom Brady and Nitin Nohria
When our society talks about leaders, we focus on formal roles, such as the CEO. This view undervalues the role of informal leaders—team members who influence outcomes by the tone they set, how they conduct themselves, and how they interact with their peers. Their job...
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Brady, Tom, and Nitin Nohria. "The Art of Leading Teammates." Harvard Business Review 102, no. 5 (September–October 2024): 62–69.
- September–October 2024
- Article
Where Data-Driven Decision-Making Can Go Wrong
By: Michael Luca and Amy C. Edmondson
When considering internal data or the results of a study, often business leaders either take the evidence presented as gospel or dismiss it altogether. Both approaches are misguided. What leaders need to do instead is conduct rigorous discussions that assess any...
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Luca, Michael, and Amy C. Edmondson. "Where Data-Driven Decision-Making Can Go Wrong." Harvard Business Review 102, no. 5 (September–October 2024): 80–89.
- September–October 2024
- Article
Why Multibusiness Strategies Fail and How to Make Them Succeed
By: Bharat Anand and David J. Collis
Enterprises that own multiple businesses often have a flawed approach to strategy: They focus too much on the makeup of their portfolios and too little on enhancing the businesses in them.
Strategies for adding value to a corporation’s businesses fall on a...
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Anand, Bharat, and David J. Collis. "Why Multibusiness Strategies Fail and How to Make Them Succeed." Harvard Business Review 102, no. 5 (September–October 2024): 138–149.
- 2024
- Working Paper
Empirical Guidance: Data Processing and Analysis with Applications in Stata, R, and Python
By: Melissa Ouellet and Michael W. Toffel
This paper describes a range of best practices to compile and analyze datasets, and includes some examples in Stata, R, and Python. It is meant to serve as a reference for those getting started in econometrics, and especially those seeking to conduct data analyses in...
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- September 2024
- Exercise
Building an AI First Snack Company: A Hands-on Generative AI Exercise
By: Iavor I Bojinov
Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices...
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Bojinov, Iavor I. "Building an AI First Snack Company: A Hands-on Generative AI Exercise." Harvard Business School Exercise 625-052, September 2024.
- September 2024
- Case
Burn the Gondolas? Venice, the Ghetto, and the Seasons of Capitalism
By: Sophus A. Reinert, Charlotte Robertson and Robert Fredona
- September 5, 2024
- Article
How to Build a Life: How to Be Manifestly Happier
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: How to Be Manifestly Happier." The Atlantic (September 5, 2024).
- September 2024
- Case
Carlsberg: Creating a Buzz in Uzbekistan
By: Sophus A. Reinert, Akanksha Justin and Eric Justin
- 2024
- Working Paper
Markups and Cost Pass-through Along the Supply Chain
By: Alberto Cavallo, Alexander MacKay, Santiago Alvarez-Blaser and Paolo Mengano
We study markups and pricing strategies along the supply chain. Our unique dataset combines detailed price and cost information from a large global manufacturer with matched retail prices collected online for the period July 2018 through June 2023. We show that total...
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Cavallo, Alberto, Alexander MacKay, Santiago Alvarez-Blaser, and Paolo Mengano. "Markups and Cost Pass-through Along the Supply Chain." Working Paper.
- September 2024
- Case
Barbie: Reviving a Cultural Icon at Mattel (Abridged)
The 2023 live-action Barbie movie spurred a cultural craze, driven both by Mattel’s 160+ marketing partnerships and organic content. Barbie was suddenly seemingly everywhere; pink lattes, pink milkshakes, and pink handbags abounded. The movie smashed numerous box...
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Ofek, E., Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
- September 2024
- Case
Not Everyone’s Cup of Coffee: Organizing the Café Industry
By: Jillian Jordan and Kathleen McGinn
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...
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Keywords:
Creativity;
AI and Machine Learning;
Brands and Branding;
Product Positioning;
Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- September 2024
- Article
Sales Coaching and Value Creation
Cespedes, Frank V. "Sales Coaching and Value Creation." Top Sales Magazine (September 2024).
- 2024
- Working Paper
The Operational Impact of Customer Location Heterogeneity: Evidence from Hyperlocal Delivery Services
By: Natalie Epstein, Santiago Gallino and Antonio Moreno
- 2024
- Working Paper
Determinants of Top-Down Sabotage
By: Hashim Zaman and Karim R. Lakhani
We investigate the conditions that motivate managers to impede the growth of talented
subordinates due to fears of future competition for their own positions. Our research expands on
existing tournament and contest theory literature that considers peer-to-peer...
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Zaman, Hashim, and Karim R. Lakhani. "Determinants of Top-Down Sabotage." Harvard Business School Working Paper, No. 25-007, August 2024.
- 2024
- Working Paper
The Wade Test: Generative AI and CEO Communication
By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand
Can generative artificial intelligence (AI) transform the role of the CEO by effectively automating CEO
communication? This study investigates whether AI can mimic a human CEO and whether employees’
perception of the communication’s source matter. In a field...
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Choudhury, Prithwiraj, Bart S. Vanneste, and Amirhossein Zohrehvand. "The Wade Test: Generative AI and CEO Communication." Harvard Business School Working Paper, No. 25-008, August 2024.
- August 29, 2024
- Article
How to Build a Life: How to Influence People—and Make Friends
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: How to Influence People—and Make Friends." The Atlantic (August 29, 2024).
- August 2024
- Case
Ashesi University: The Journey From Vision to Reality
By: Ranjay Gulati and Caroline de Lacvivier
In 1997, Patrick Awuah had a dream: to bring liberal arts education to Ghana. Amid the country’s declining economy and pervasive corruption problems, Awuah saw education as an opportunity to reverse its fortunes by investing in the next generation of African leaders....
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Gulati, Ranjay, and Caroline de Lacvivier. "Ashesi University: The Journey From Vision to Reality." Harvard Business School Case 425-032, August 2024.