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  • May–June 2023
  • Article

Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut
By: Fabrizio Fantini and Das Narayandas
Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are...  View Details
Keywords: Analytics and Data Science; Decision Making
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  • June 2023
  • Article

National Customer Orientation: An Empirical Test across 112 Countries
By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer...  View Details
Keywords: Global Range; Customer Focus and Relationships
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  • May–June 2023
  • Article

Should Your Start-up Be For-profit or Nonprofit?: A Guide for Social Entrepreneurs
By: Cait Brumme and Brian Trelstad
Years ago the line between nonprofit and for-profit enterprises was clear, but that has changed. Nonprofits now offer products that compete with those of the best for-profits, and for-profits can deliver as much social value as charities. Despite the blurred...  View Details
Keywords: Business Startups; Social Entrepreneurship; Mission and Purpose; Nonprofit Organizations; For-Profit Firms; Decision Choices and Conditions
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  • May–June 2023
  • Article

The High Cost of Neglecting Low-Wage Workers
By: Joseph B. Fuller and Manjari Raman
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  • May–June 2023
  • Article

The High Cost of Neglecting Low-Wage Workers: Six Mistakes That Companies Make—and How They Can Do Better
By: Joseph Fuller and Manjari Raman
Many companies blame outside factors for the trouble they’ve been having in finding and retaining frontline workers: the pandemic, the government’s stimulus checks, the intrinsic nature of low-wage work. The authors argue that in fact the real problem lies in six big...  View Details
Keywords: Retention; Recruitment; Human Capital; Personal Development and Career; Compensation and Benefits; Performance Productivity
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  • June 2023
  • Article

Why Is Dollar Debt Cheaper? Evidence from Peru
By: Bryan Gutiérrez, Victoria Ivashina and Juliana Salomao
In emerging markets, a significant share of corporate loans are denominated in dollars. Using novel data that enables us to see currency and the cost of credit, in addition to several other transaction-level characteristics, we re-examine the reasons behind dollar...  View Details
Keywords: Emerging Market Corporate Debt; Currency Mismatch; Liability Dollarization; Carry Trade; Currency; Emerging Markets; Borrowing and Debt; Interest Rates; Peru
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  • 2023
  • Article

Exploiting Discovered Regression Discontinuities to Debias Conditioned-on-observable Estimators
By: Benjamin Jakubowski, Siram Somanchi, Edward McFowland III and Daniel B. Neill
Regression discontinuity (RD) designs are widely used to estimate causal effects in the absence of a randomized experiment. However, standard approaches to RD analysis face two significant limitations. First, they require a priori knowledge of discontinuities in...  View Details
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  • 2023
  • Working Paper

ESG: From Process to Product
By: George Serafeim
ESG measurement, analysis, management, and communication is a process that the financial industry has turned into a product, resulting in many investment funds using the ESG label. This has caused confusion, generating demand for a framework that defines the objectives...  View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; ESG Reporting; Investment Fund; Investment; Financial Services Industry
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  • May 25, 2023
  • Article

How to Build a Life: Think About Your Death and Live Better
By: Arthur C. Brooks
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  • May 2023
  • Case

Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI
By: David C. Edelman and James Barnett
In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business.  View Details
Keywords: Marketing; Strategy; Advertising Industry; United States
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  • May 2023
  • Course Overview Note

Mastering Consulting and Advisory Skills (MCAS)
By: David G. Fubini and Patrick Sanguineti
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  • May 2023
  • Teaching Note

Ava Labs: Navigating the Next Blockchain
By: Marco Di Maggio and Wenyao Sha
Teaching Note for HBS Case No. 223-027.  View Details
Keywords: Blockchain; Decentralized Finance; Alternative Assets; Financial Instruments; Assets; Decisions; Financing and Loans; Technology Industry; Financial Services Industry
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  • May 18, 2023
  • Article

How to Build a Life: The Only Career Advice You’ll Ever Need
By: Arthur C. Brooks
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  • May 2023
  • Supplement

Alicia Keys and Swizz Beats Video Supplement Playlist
By: Boris Groysberg
Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Music Industry; Entertainment and Recreation Industry; Fine Arts Industry
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  • May 17, 2023
  • Article

Don't Let Passion Lead to Burnout on Your Team
By: Joy Bredehorst, Kai Krautter, Jirs Meuris and Jon M. Jachimowicz
Passion is often heralded as the key to a fulfilling and successful career, but the authors’ recent research suggests that it can also come at a cost: Feeling passionate about work can lead to exhaustion and even burnout. Through studies with more than 700 employees...  View Details
Keywords: Burnout; Emotions; Work-Life Balance; Employees
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  • May 2023
  • Teaching Note

TikTok and National Security: Investment in an Age of Data Sovereignty?
By: Jeremy Friedman
Teaching Note for HBS Case No. 722-020.  View Details
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  • May 2023
  • Teaching Note

Away: Scaling a DTC Travel Brand
By: Joseph B. Fuller and Jill Avery
Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth...  View Details
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  • May 2023
  • Case

Ferrari: Shifting to Carbon Neutrality
By: Raffaella Sadun, Elena Corsi and Leila Doumi
Sports car manufacturer commits to carbon neutrality and to electrifying a large part of it's car fleet.  View Details
Keywords: Strategic Planning; Auto Industry; Italy
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  • May 2023
  • Background Note

Note on Corporate and Government Reskilling Efforts in Japan
By: Christopher Stanton and Akiko Kanno
Keywords: Japan; Government; Japan
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  • May 2023
  • Supplement

Sian Flowers: Fresher by Sea - Video Supplement
By: Willy C. Shih
The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its...  View Details
Keywords: Supply Chain; Supply Chains; Sustainability; Sustainable Agriculture; Sustainability Reporting; Carbon Emissions; Supply Chain Management; Quality; Ship Transportation; Cost Management; Agriculture and Agribusiness Industry; Africa; Kenya; Netherlands; Europe
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