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  • September–October 2024
  • Article

Boards Need a New Approach to Technology
By: Tarun Khanna, Mary C. Beckerle and Nabil Y. Sakkab
The boards of too many publicly traded companies are downright timid when considering matters involving science and technology. More often than not, they focus on security and digitization—a defensive posture that fails to consider the bigger opportunities emerging...  View Details
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  • September–October 2024
  • Article

Should a Family Business Accept a Returning Daughter’s Radical Proposal?
By: John D. Macomber
A family-owned and controlled conglomerate in Cote d'Ivoire, West Africa, has to decide what titles and authority to give to a daughter who is being courted to leave a promising career in Europe to come back and join the business. The choices of role range from an...  View Details
Keywords: Africa; Succession Planning; Agribusiness; Power Grid; Family Business
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  • September–October 2024
  • Article

The Art of Leading Teammates
By: Tom Brady and Nitin Nohria
When our society talks about leaders, we focus on formal roles, such as the CEO. This view undervalues the role of informal leaders—team members who influence outcomes by the tone they set, how they conduct themselves, and how they interact with their peers. Their job...  View Details
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  • September–October 2024
  • Article

Where Data-Driven Decision-Making Can Go Wrong
By: Michael Luca and Amy C. Edmondson
When considering internal data or the results of a study, often business leaders either take the evidence presented as gospel or dismiss it altogether. Both approaches are misguided. What leaders need to do instead is conduct rigorous discussions that assess any...  View Details
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  • September–October 2024
  • Article

Why Multibusiness Strategies Fail and How to Make Them Succeed
By: Bharat Anand and David J. Collis
Enterprises that own multiple businesses often have a flawed approach to strategy: They focus too much on the makeup of their portfolios and too little on enhancing the businesses in them. Strategies for adding value to a corporation’s businesses fall on a...  View Details
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  • 2024
  • Working Paper

Empirical Guidance: Data Processing and Analysis with Applications in Stata, R, and Python
By: Melissa Ouellet and Michael W. Toffel
This paper describes a range of best practices to compile and analyze datasets, and includes some examples in Stata, R, and Python. It is meant to serve as a reference for those getting started in econometrics, and especially those seeking to conduct data analyses in...  View Details
Keywords: Empirical Methods; Empirical Operations; Statistical Methods And Machine Learning; Statistical Interferences; Research Analysts
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  • September 2024
  • Exercise

Building an AI First Snack Company: A Hands-on Generative AI Exercise
By: Iavor I Bojinov
Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices...  View Details
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  • September 2024
  • Case

Burn the Gondolas? Venice, the Ghetto, and the Seasons of Capitalism
By: Sophus A. Reinert, Charlotte Robertson and Robert Fredona
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  • September 5, 2024
  • Article

How to Build a Life: How to Be Manifestly Happier
By: Arthur C. Brooks
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  • September 2024
  • Case

Carlsberg: Creating a Buzz in Uzbekistan
By: Sophus A. Reinert, Akanksha Justin and Eric Justin
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  • 2024
  • Working Paper

Markups and Cost Pass-through Along the Supply Chain
By: Alberto Cavallo, Alexander MacKay, Santiago Alvarez-Blaser and Paolo Mengano
We study markups and pricing strategies along the supply chain. Our unique dataset combines detailed price and cost information from a large global manufacturer with matched retail prices collected online for the period July 2018 through June 2023. We show that total...  View Details
Keywords: Markups; Pricing; Supply Chain; Inflation
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  • September 2024
  • Case

Barbie: Reviving a Cultural Icon at Mattel (Abridged)
By: E. Ofek, Ryann Noe and Sarah Mehta
The 2023 live-action Barbie movie spurred a cultural craze, driven both by Mattel’s 160+ marketing partnerships and organic content. Barbie was suddenly seemingly everywhere; pink lattes, pink milkshakes, and pink handbags abounded. The movie smashed numerous box...  View Details
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  • September 2024
  • Case

Not Everyone’s Cup of Coffee: Organizing the Café Industry
By: Jillian Jordan and Kathleen McGinn
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  • September–October 2024
  • Article

How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...  View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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  • September 2024
  • Article

Sales Coaching and Value Creation
By: Frank V. Cespedes
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  • 2024
  • Working Paper

The Operational Impact of Customer Location Heterogeneity: Evidence from Hyperlocal Delivery Services
By: Natalie Epstein, Santiago Gallino and Antonio Moreno
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  • 2024
  • Working Paper

Determinants of Top-Down Sabotage
By: Hashim Zaman and Karim R. Lakhani
We investigate the conditions that motivate managers to impede the growth of talented subordinates due to fears of future competition for their own positions. Our research expands on existing tournament and contest theory literature that considers peer-to-peer...  View Details
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  • 2024
  • Working Paper

The Wade Test: Generative AI and CEO Communication
By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand
Can generative artificial intelligence (AI) transform the role of the CEO by effectively automating CEO communication? This study investigates whether AI can mimic a human CEO and whether employees’ perception of the communication’s source matter. In a field...  View Details
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  • August 29, 2024
  • Article

How to Build a Life: How to Influence People—and Make Friends
By: Arthur C. Brooks
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  • August 2024
  • Case

Ashesi University: The Journey From Vision to Reality
By: Ranjay Gulati and Caroline de Lacvivier
In 1997, Patrick Awuah had a dream: to bring liberal arts education to Ghana. Amid the country’s declining economy and pervasive corruption problems, Awuah saw education as an opportunity to reverse its fortunes by investing in the next generation of African leaders....  View Details
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