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  • September 2025
  • Article

Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India

By: Shawn Cole, Tomoko Harigaya, Grady Killeen and Aparna Krishna
This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details
Keywords: Measurement and Metrics; Mathematical Methods; Analytics and Data Science; Agriculture and Agribusiness Industry; India
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  • July–August 2025
  • Article

Case Study: Do We Reskill or Replace Our Workforce?

By: William Kerr
To remain competitive in the internet-of-things era, should the CEO of SolidTech Innovations, a fictional elevator company, invest a lot of money in reskilling its entire staff? The industry is moving from hardware to software in the form of smart, connected elevators.... View Details
Keywords: Training; Competency and Skills; Employees; Change Management; Leading Change
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  • July–August 2025
  • Article

How the Busiest People Find Joy

By: Leslie A. Perlow, Sari Mentser and Salvatore J Affinito
Joy, along with achievement and meaningfulness, is one of the three keys to a satisfying life. Yet it’s the missing piece for many ambitious individuals, the authors found after examining data on how nearly 2,000 professionals spend their days. Jam-packed schedules are... View Details
Keywords: Well-being; Satisfaction; Work-Life Balance; Happiness
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  • August 2025
  • Article

Revenue Collapses and the Consumption of Small Business Owners in the COVID-19 Pandemic

By: Olivia S. Kim, Jonathan A. Parker and Antoinette Schoar
Using financial account data linking small businesses to their owner households, we examine how business owners’ consumption responded to changes in business revenues during the COVID-19 crisis. In the first two months following the National Emergency, business... View Details
Keywords: Revenue; Small Business; Health Pandemics; Spending; Consumer Behavior
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  • July–August 2025
  • Article

Don’t Let an AI Failure Harm Your Brand

By: Julian De Freitas
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
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  • July–August 2025
  • Article

How to Identify the Perfect Cofounder

By: Julia Austin
One of the first and most important decisions entrepreneurs make is whether to go it alone or bring on cofounders. Many investors favor startups with multiple founders, believing that a team reduces business risk by diversifying skills, sharing responsibilities, and... View Details
Keywords: Entrepreneurship; Business Startups; Partners and Partnerships; Experience and Expertise
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  • June 2025
  • Supplement

Clay Ridge Capital

By: William R. Kerr and Martin A. Sinozich
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  • June 2025
  • Supplement

On Video Supplement

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
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  • June 19, 2025
  • Article

How to Build a Life: The Strength You Gain by Not Taking Offense

By: Arthur C. Brooks
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  • June 2025
  • Teaching Note

To Found or to Cofound? That is the Question

By: Christina Wallace and Stacy Straaberg
Entrepreneurs often struggle with the question of whether to found solo or alongside one or more cofounders. This case is comprised of three vignettes detailing common founding scenarios: the first-time technical founder; the serial commercial founder; and the MBA... View Details
Keywords: Business Startups; Decisions; Partners and Partnerships; Fashion Industry; Financial Services Industry; Technology Industry; United States
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  • June 2025
  • Case

Full-funnel Advertising on TikTok

By: Jeremy Yang, Ayelet Israeli and Alexis Lefort
In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details
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  • June 2025
  • Teaching Note

AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek
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  • June 2025
  • Case

TagHive: Edtech Pricing and Distributor Decisions

By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Product Marketing; Social Marketing; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Technology Adoption; Education; Teaching; Price; Customer Relationship Management; Customer Satisfaction; Growth and Development; Technological Innovation; Education Industry; Technology Industry; India; South Korea
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  • June 12, 2025
  • Article

How to Build a Life: Dare to Act Differently and Be Happier

By: Arthur C. Brooks
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  • June 2025
  • Case

TfL Pension Fund and the 2022 Gilt Market Crisis

By: Emil N. Siriwardane, Vincent Dessain, Emer Moloney and Carlota Moniz
On September 27, 2022, Padmesh Shukla, CIO of the Transport for London (TfL) Pension Fund, was keeping a careful eye on the turmoil in the U.K. sovereign bond (or gilt) market. When the new government announced the largest tax cuts the U.K. had seen in half a century,... View Details
Keywords: Financial Crisis; Macroeconomics; Assets; Asset Management; Borrowing and Debt; Corporate Finance; Capital Markets; Equity; Public Equity; Private Equity; Financial Liquidity; Financial Instruments; Debt Securities; Credit Derivatives and Swaps; Bonds; Stocks; Financial Strategy; Interest Rates; Governance; Governing and Advisory Boards; Crisis Management; Resource Allocation; Investment; Financial Services Industry; United Kingdom; England; London; Europe
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  • June 2025
  • Case

FinSec Bank: Charting an AI Course—Build or Buy?

By: Michael Parzen
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  • 2025
  • Working Paper

How Firms Respond to Worker Activism: Evidence from Global Supply Chains

By: Yanhua Bird, Jodi L. Short and Michael W. Toffel
Social movement pressures can lead organizations to concede and improve social performance to avoid disruption costs, but we theorize that such responses evoke concession costs that prompt organizations to shift resources and attention from other social domains whose... View Details
Keywords: Worker Activism; Labor Standards; Tradeoffs; Global Supply Chains; Internal Governance Structure
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  • June 5, 2025
  • Article

How to Build a Life: Why Wittgenstein Was Right About Silence

By: Arthur C. Brooks
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  • June 2025
  • Supplement

Vail Resorts: Responding to Activist Pressure (A)

By: Benjamin C. Esty
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  • June 2025
  • Supplement

Vail Resorts: Responding to Activist Pressure (B)

By: Benjamin C. Esty and Edward A. Meyer
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