Big Spaceship: The Evolving Agency--Video Supplement
Citation:
Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency--Video Supplement." Harvard Business School Multimedia/Video Supplement 417-708, May 2017. View Details
Case | HBS Case Collection | June 2016 Big Spaceship: The Evolving Agencyby Boris Groysberg and Matthew G. Preble |
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved multiple times over its history as new technological platforms and services emerged to change the way people communicated and received information, and as the broader advertising industry changed. New and more aggressive competitors were emerging, and the industry was quickly consolidating. Big Spaceship had adjusted its strategy, organizational structure, and human capital accordingly. The company’s founder and CEO, Michael Lebowitz, now wondered what he needed to do to keep his company competitive in the years to come. Had he found the right way to organize his people and structure the organization following the transition from project-based to relationship-based work, or were further changes necessary? How could he keep people engaged as the nature of the work evolved in some instances to become more predictable? What new systems and processes were needed to ensure a steady output of high quality work? Lebowitz was proud that the organization had retained a distinctly different feel from, and approach to work than, traditional advertising agencies, and Lebowitz and his colleagues wanted to maintain these intangible elements as the company evolved. But was this incompatible with his business goals?
Keywords: advertising; digital marketing; social media; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Advertising Industry; United States; New York (city, NY);
Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
Supplement | HBS Case Collection | May 2017
Big Spaceship: The Evolving Agency--Video Supplement
Boris Groysberg and Matthew G. Preble
Citation:
Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency--Video Supplement." Harvard Business School Multimedia/Video Supplement 417-708, May 2017. View DetailsCase | HBS Case Collection | February 2019 (Revised December 2019)
Jeffrey F. Rayport and Matthew G. Preble
Keywords: Cohort Behavior; Customer Acquisition Cost (CAC); Lifetime Value (LTV);
Citation:
Rayport, Jeffrey F., and Matthew G. Preble. "ThirdLove." Harvard Business School Case 819-061, February 2019. (Revised December 2019.) View DetailsCase | HBS Case Collection | October 2019 (Revised December 2019)
Boris Groysberg, Annelena Lobb and Sarah Mehta
Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Fine Arts Industry; Music Industry; United States;
Citation:
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.) View DetailsCase | HBS Case Collection | October 2019 (Revised December 2019)
Swizz Beatz and Alicia Keys: A Power Couple
Boris Groysberg, Annelena Lobb and Sarah Mehta
Citation:
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.) View Details