We examine firm value and performance implications of the growing trend of non-technology companies adopting digital technologies, using a measure based on the disclosure of digital words in 10-Ks and conference calls. Digital adoption is associated with a market-to-book ratio 7% to 23% higher than industry peers. Portfolios formed on digital disclosure earn a DGTW-adjusted return of 21% over a 3-year horizon and a monthly alpha of 49 basis points. While there is no improvement in overall performance as measured by return-on-assets conditional on digital activities, there is a significant increase in asset turnover but also a significant decline in margins and sales growth.