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Photo of Reshmaan N. Hussam

Unit: Business, Government and the International Economy

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(617) 495-6378

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Email
  • rhussam@hbs.edu
Curriculum Vitae
  • Curriculum Vitae

Reshmaan N. Hussam

Assistant Professor of Business Administration

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Reshmaan Hussam is an assistant professor of business administration in the Business, Government and International Economy Unit, teaching the Business, Government and International Economy course to MBA students. Her research explores questions at the intersection of development, behavioral, and health economics.  Considering the puzzle of the ubiquitously low adoption of many low cost, high return goods, behaviors, and technologies in the developing world, she explores the role of learning and habit formation in sustained behavioral change. She also examines how to utilize community information to optimally allocate capital to microentrepreneurs as well as how digitization of financial services impacts financial inclusion in resource-poor settings.

Prior to joining HBS, Professor Hussam was a postdoctoral fellow at the Economic Growth Center at Yale University. She received her SB and PhD in economics from MIT.

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Featured Work Publications Research Summary Awards & Honors
  1. Habit Formation and Rational Addiction in Handwashing

    Regular handwashing with soap is believed to have substantial impacts on child health in the developing world. Most handwashing campaigns have failed, however, to establish and maintain a regular practice of handwashing. Motivated by scholarship that suggests handwashing is habitual, we design, implement and analyze a randomized field experiment aimed to test the main predictions of the rational addiction model. To reliably measure handwashing, we develop and produce a novel soap dispenser, within which a time-stamped sensor is embedded. We randomize distribution of these soap dispensers as well as provision of monitoring (feedback reports) or monitoring and incentives for daily handwashing. Relative to a control arm in which households receive no dispenser, we find that all treatments generate substantial improvements in child health as measured by child weight and height. Our key test of rational addiction is implemented by informing a subset of households about a future boost in monitoring or incentives. We find that (1) both monitoring and incentives increase handwashing relative to receiving only a dispenser; (2) these effects persist after monitoring or incentives are removed; and (3) the anticipation of monitoring increases handwashing rates significantly, implying that individuals internalize the habitual nature of handwashing and accumulate habit stock accordingly. Our results are consistent with the key predictions of the rational addiction model and shed light on an underdeveloped dimension of decision-making essential to sustained behavioral change.

In the News

11 Oct 2017
Medium
Global Waters Radio: Nga Nguyen and Reshmaan Hussam on Incentivizing Handwashing Habit Formation
24 Jan 2018
HBS Working Knowledge
How to Get People Addicted to a Good Habit
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