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Tomomichi Amano

Tomomichi Amano

Assistant Professor of Business Administration

Assistant Professor of Business Administration

Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.
Read more
Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

Professor Amano draws on economic theories to understand novel mechanisms by which new products and innovations diffuse. He has studied the introduction decision of television sets under energy efficiency standards, the barriers that consumer packaged goods brands face when rolling out new products, and the role of in-game purchases in driving the usage of video games.

Professor Amano received a B.A. in economics from Harvard College, as well as a M.A. in economics and Ph.D. in business administration from Stanford University. He has previously taught at Columbia Business School.

My research

agenda

is twofold

.

First,

I am interested in

uncovering

ways

to

merge economics and

marketing

with “big data” and

new methods

,

in order

to deepen

our

understanding of consumer behavior

and marketing.

The second strand

of my research is driven by the question of how marketing influence

s

the

diffusion of technological innovation

. I focus

in particular

on

markets

that have special implications for the

envi

ronment.

Less
Marketing
+1 (617) 495-6368
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Tomomichi Amano
Unit
Marketing
Contact Information
(617) 495-6368
Send Email
Publications

Journal Articles
Journal Articles

  • Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404. View Details

Working Papers
Working Papers

  • Amano, Tomomichi, and Andrey Simonov. "A Welfare Analysis of Gambling in Video Games." Harvard Business School Working Paper, No. 23-052, February 2023. View Details
  • Li, Xing, Wesley R. Hartmann, and Tomomichi Amano. "Identification Using Border Approaches and IVs." Working Paper, June 2019. View Details
  • Amano, Tomomichi, and Hiroshi Ohashi. "Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program." Harvard Business School Working Paper, No. 19-021, September 2018. View Details
  • Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler. "Large-Scale Demand Estimation with Search Data." Harvard Business School Working Paper, No. 19-022, September 2018. (Revised June 2019. Stanford University Research Paper, No. 18-36, 8-20 2018.) View Details

Cases and Teaching Materials
Cases and Teaching Materials

  • Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022. View Details
  • Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022. View Details
  • Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022. View Details
  • Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022. View Details
  • Amano, Tomomichi, Robert J. Dolan, and Carol Zhang. "Patch Technology: Making It Easy to Do the Right Thing." Harvard Business School Case 522-037, August 2021. (Revised September 2022.) View Details
  • Amano, Tomomichi, and Das Narayandas. "Essential Explorations at MUJI." Harvard Business School Teaching Note 520-050, February 2020. View Details
  • Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School PowerPoint Supplement 520-056, December 2019. (Revised January 2022.) View Details
  • Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Spreadsheet Supplement 520-710, December 2019. (Revised January 2022.) View Details
  • Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Teaching Note 520-041, November 2019. (Revised January 2022.) View Details
  • Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water (Abridged)." Harvard Business School Case 520-015, July 2019. View Details
  • Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water." Harvard Business School Case 520-014, July 2019. View Details
  • Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.) View Details
  • Amano, Tomomichi, Das Narayandas, Naoko Jinjo, and Akiko Kanno. "Essential Explorations at MUJI." Harvard Business School Case 520-024, August 2019. (Revised January 2020.) View Details

Other Publications and Materials
Other Publications and Materials

  • Nomura, Koji, and Tomomichi Amano. "Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades." Discussion Paper, Keio Economic Observatory, 2012. View Details
  • Nomura, Koji, and Tomomichi Amano. "Do High Feed-in Tariffs for Solar PV Panels Hinder Competition (Japanese)." Development Bank of Japan, Research Center on Global Warming Discussion Paper Series, no. 49, April 2014. View Details
  • Amano, Tomomichi. "Economics and Marketing (Japanese)." Keizai Seminā 714 (Fourth Quarter 2020): 33–38. View Details
All Publications
Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

Professor Amano draws on economic theories to understand novel mechanisms by which new products and innovations diffuse. He has studied the introduction decision of television sets under energy efficiency standards, the barriers that consumer packaged goods brands face when rolling out new products, and the role of in-game purchases in driving the usage of video games.

Professor Amano received a B.A. in economics from Harvard College, as well as a M.A. in economics and Ph.D. in business administration from Stanford University. He has previously taught at Columbia Business School.

My research

agenda

is twofold

.

First,

I am interested in

uncovering

ways

to

merge economics and

marketing

with “big data” and

new methods

,

in order

to deepen

our

understanding of consumer behavior

and marketing.

The second strand

of my research is driven by the question of how marketing influence

s

the

diffusion of technological innovation

. I focus

in particular

on

markets

that have special implications for the

envi

ronment.

Journal Articles
  • Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404. View Details
Working Papers
  • Amano, Tomomichi, and Andrey Simonov. "A Welfare Analysis of Gambling in Video Games." Harvard Business School Working Paper, No. 23-052, February 2023. View Details
  • Li, Xing, Wesley R. Hartmann, and Tomomichi Amano. "Identification Using Border Approaches and IVs." Working Paper, June 2019. View Details
  • Amano, Tomomichi, and Hiroshi Ohashi. "Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program." Harvard Business School Working Paper, No. 19-021, September 2018. View Details
  • Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler. "Large-Scale Demand Estimation with Search Data." Harvard Business School Working Paper, No. 19-022, September 2018. (Revised June 2019. Stanford University Research Paper, No. 18-36, 8-20 2018.) View Details
Cases and Teaching Materials
  • Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022. View Details
  • Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022. View Details
  • Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022. View Details
  • Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022. View Details
  • Amano, Tomomichi, Robert J. Dolan, and Carol Zhang. "Patch Technology: Making It Easy to Do the Right Thing." Harvard Business School Case 522-037, August 2021. (Revised September 2022.) View Details
  • Amano, Tomomichi, and Das Narayandas. "Essential Explorations at MUJI." Harvard Business School Teaching Note 520-050, February 2020. View Details
  • Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School PowerPoint Supplement 520-056, December 2019. (Revised January 2022.) View Details
  • Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Spreadsheet Supplement 520-710, December 2019. (Revised January 2022.) View Details
  • Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Teaching Note 520-041, November 2019. (Revised January 2022.) View Details
  • Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water (Abridged)." Harvard Business School Case 520-015, July 2019. View Details
  • Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water." Harvard Business School Case 520-014, July 2019. View Details
  • Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.) View Details
  • Amano, Tomomichi, Das Narayandas, Naoko Jinjo, and Akiko Kanno. "Essential Explorations at MUJI." Harvard Business School Case 520-024, August 2019. (Revised January 2020.) View Details
Other Publications and Materials
  • Nomura, Koji, and Tomomichi Amano. "Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades." Discussion Paper, Keio Economic Observatory, 2012. View Details
  • Nomura, Koji, and Tomomichi Amano. "Do High Feed-in Tariffs for Solar PV Panels Hinder Competition (Japanese)." Development Bank of Japan, Research Center on Global Warming Discussion Paper Series, no. 49, April 2014. View Details
  • Amano, Tomomichi. "Economics and Marketing (Japanese)." Keizai Seminā 714 (Fourth Quarter 2020): 33–38. View Details
Additional Information
  • Curriculum Vitae
  • LinkedIn
  • Google Scholar
Areas of Interest
  • environment
  • marketing
  • product management
  • technological innovation
Additional Information
Curriculum Vitae
LinkedIn
Google Scholar

Areas of Interest

environment
marketing
product management
technological innovation
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