Critics say loot boxes—major revenue streams for video game companies—entice young players to overspend. Can regulators protect consumers without dampening the thrill of the game?
Tomomichi Amano
Assistant Professor of Business Administration
Assistant Professor of Business Administration
Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.
Professor Amano draws on economic theories to understand novel mechanisms by which new products and innovations diffuse. He has studied the introduction decision of television sets under energy efficiency standards, the barriers that consumer packaged goods brands face when rolling out new products, and the role of in-game purchases in driving the usage of video games.
Professor Amano received a B.A. in economics from Harvard College, as well as a M.A. in economics and Ph.D. in business administration from Stanford University. He has previously taught at Columbia Business School.
Professor Amano draws on economic theories to understand novel mechanisms by which new products and innovations diffuse. He has studied the introduction decision of television sets under energy efficiency standards, the barriers that consumer packaged goods brands face when rolling out new products, and the role of in-game purchases in driving the usage of video games.
Professor Amano received a B.A. in economics from Harvard College, as well as a M.A. in economics and Ph.D. in business administration from Stanford University. He has previously taught at Columbia Business School.
Games are where work, play, and art meet. Harvard experts are exploring how playing games can help people develop practical skills, make tough decisions, and connect with others.
Lacking human insight, artificial intelligence will be limited when it comes to helping marketers open the black box of market prediction, says Tomomichi Amano.
Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.
Professor Amano draws on economic theories to understand novel mechanisms by which new products and innovations diffuse. He has studied the introduction decision of television sets under energy efficiency standards, the barriers that consumer packaged goods brands face when rolling out new products, and the role of in-game purchases in driving the usage of video games.
Professor Amano received a B.A. in economics from Harvard College, as well as a M.A. in economics and Ph.D. in business administration from Stanford University. He has previously taught at Columbia Business School.
Professor Amano draws on economic theories to understand novel mechanisms by which new products and innovations diffuse. He has studied the introduction decision of television sets under energy efficiency standards, the barriers that consumer packaged goods brands face when rolling out new products, and the role of in-game purchases in driving the usage of video games.
Professor Amano received a B.A. in economics from Harvard College, as well as a M.A. in economics and Ph.D. in business administration from Stanford University. He has previously taught at Columbia Business School.
My research
agenda
is twofold
.
First,
I am interested in
uncovering
ways
to
merge economics and
marketing
with “big data” and
new methods
,
in order
to deepen
our
understanding of consumer behavior
and marketing.
The second strand
of my research is driven by the question of how marketing influence
s
the
diffusion of technological innovation
. I focus
in particular
on
markets
that have special implications for the
envi
ronment.
- Featured Work
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Critics say loot boxes—major revenue streams for video game companies—entice young players to overspend. Can regulators protect consumers without dampening the thrill of the game?Games are where work, play, and art meet. Harvard experts are exploring how playing games can help people develop practical skills, make tough decisions, and connect with others.Lacking human insight, artificial intelligence will be limited when it comes to helping marketers open the black box of market prediction, says Tomomichi Amano.
- Journal Articles
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- Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404. View Details
- Working Papers
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- Amano, Tomomichi, and Andrey Simonov. "A Welfare Analysis of Gambling in Video Games." Harvard Business School Working Paper, No. 23-052, February 2023. View Details
- Li, Xing, Wesley R. Hartmann, and Tomomichi Amano. "Identification Using Border Approaches and IVs." Working Paper, June 2019. View Details
- Amano, Tomomichi, and Hiroshi Ohashi. "Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program." Harvard Business School Working Paper, No. 19-021, September 2018. View Details
- Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler. "Large-Scale Demand Estimation with Search Data." Harvard Business School Working Paper, No. 19-022, September 2018. (Revised June 2019. Stanford University Research Paper, No. 18-36, 8-20 2018.) View Details
- Cases and Teaching Materials
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- Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022. View Details
- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022. View Details
- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022. View Details
- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022. View Details
- Amano, Tomomichi, Robert J. Dolan, and Carol Zhang. "Patch Technology: Making It Easy to Do the Right Thing." Harvard Business School Case 522-037, August 2021. (Revised September 2022.) View Details
- Amano, Tomomichi, and Das Narayandas. "Essential Explorations at MUJI." Harvard Business School Teaching Note 520-050, February 2020. View Details
- Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School PowerPoint Supplement 520-056, December 2019. (Revised January 2022.) View Details
- Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Spreadsheet Supplement 520-710, December 2019. (Revised January 2022.) View Details
- Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Teaching Note 520-041, November 2019. (Revised January 2022.) View Details
- Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water (Abridged)." Harvard Business School Case 520-015, July 2019. View Details
- Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water." Harvard Business School Case 520-014, July 2019. View Details
- Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.) View Details
- Amano, Tomomichi, Das Narayandas, Naoko Jinjo, and Akiko Kanno. "Essential Explorations at MUJI." Harvard Business School Case 520-024, August 2019. (Revised January 2020.) View Details
- Other Publications and Materials
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- Nomura, Koji, and Tomomichi Amano. "Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades." Discussion Paper, Keio Economic Observatory, 2012. View Details
- Nomura, Koji, and Tomomichi Amano. "Do High Feed-in Tariffs for Solar PV Panels Hinder Competition (Japanese)." Development Bank of Japan, Research Center on Global Warming Discussion Paper Series, no. 49, April 2014. View Details
- Amano, Tomomichi. "Economics and Marketing (Japanese)." Keizai Seminā 714 (Fourth Quarter 2020): 33–38. View Details
- Additional Information
- Areas of Interest