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Jeremy Yang

Jeremy Yang

Assistant Professor of Business Administration

Assistant Professor of Business Administration

Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for advertising, targeting, and pricing decisions in his research. These algorithms are typically guided by some basic economic or behavioral principles and implemented with techniques in machine learning and causal inference. He is also broadly interested in the creator economy and web3. 

He received his Ph.D. from the Massachusetts Institute of Technology and is also affiliated with the Harvard Digital, Data, and Design (D^3) Instituate, the Data Science Initiative, the Institute for Quantitative Social Science, and the MIT Initiative on the Digital Economy. His work has received several recognitions including an INFORMS Annual Meeting Best Paper Award, American Statistical Association Dissertation Proposal Award, and MSI Alden G. Clayton Dissertation Proposal Award. 
Read more
Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for advertising, targeting, and pricing decisions in his research. These algorithms are typically guided by some basic economic or behavioral principles and implemented with techniques in machine learning and causal inference. He is also broadly interested in the creator economy and web3. 

He received his Ph.D. from the Massachusetts Institute of Technology and is also affiliated with the Harvard Digital, Data, and Design (D^3) Instituate, the Data Science Initiative, the Institute for Quantitative Social Science, and the MIT Initiative on the Digital Economy. His work has received several recognitions including an INFORMS Annual Meeting Best Paper Award, American Statistical Association Dissertation Proposal Award, and MSI Alden G. Clayton Dissertation Proposal Award.
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Marketing
+1 (617) 496-0988
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Jeremy Yang
Unit
Marketing
Contact Information
(617) 496-0988
Send Email
Publications Research Summary

Working Papers
Working Papers

  • Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020. View Details
  • Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021. View Details

Cases and Teaching Materials
Cases and Teaching Materials

  • Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022. View Details
  • De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods." Harvard Business School Multimedia/Video Supplement 522-718, July 2022. View Details
  • De Freitas, Julian, and Jeremy Yang. "Hometown Foods." Harvard Business School Teaching Note 522-104, June 2022. View Details
  • De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Instructors." Harvard Business School Spreadsheet Supplement 522-715, March 2022. View Details
  • De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Students." Harvard Business School Spreadsheet Supplement 522-714, March 2022. View Details
  • De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price Amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised August 2022.) View Details
All Publications
Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for advertising, targeting, and pricing decisions in his research. These algorithms are typically guided by some basic economic or behavioral principles and implemented with techniques in machine learning and causal inference. He is also broadly interested in the creator economy and web3. 

He received his Ph.D. from the Massachusetts Institute of Technology and is also affiliated with the Harvard Digital, Data, and Design (D^3) Instituate, the Data Science Initiative, the Institute for Quantitative Social Science, and the MIT Initiative on the Digital Economy. His work has received several recognitions including an INFORMS Annual Meeting Best Paper Award, American Statistical Association Dissertation Proposal Award, and MSI Alden G. Clayton Dissertation Proposal Award.
Working Papers
  • Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020. View Details
  • Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021. View Details
Cases and Teaching Materials
  • Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022. View Details
  • De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods." Harvard Business School Multimedia/Video Supplement 522-718, July 2022. View Details
  • De Freitas, Julian, and Jeremy Yang. "Hometown Foods." Harvard Business School Teaching Note 522-104, June 2022. View Details
  • De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Instructors." Harvard Business School Spreadsheet Supplement 522-715, March 2022. View Details
  • De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Students." Harvard Business School Spreadsheet Supplement 522-714, March 2022. View Details
  • De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price Amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised August 2022.) View Details
Research Summary
Overview
Professor Yang's recent work focuses on understanding and solving important problems in the creator economy. His projects are organized around the 5Cs: creator, content, community, commerce, and crypto. On creator, he studies the concentration and mobility of influence from an inequality perspective. On content, he studies what creative elements drive performance. On community, he studies how creators build and engage a community. On commerce, he studies creator monetization. On crypto, he studies how creators leverage web3 methods such as NFT and DAO.
Additional Information
  • Personal Website
  • Twitter
  • Linkedin
Areas of Interest
  • analytics
  • digital economy
  • experimentation
  • machine learning
  • marketing
  • Additional Topics
  • big data
  • creativity
  • customer relationship management
  • decision-making
  • electronic commerce
  • entrepreneurship
  • incentives
  • motivation
  • networks
  • pricing
  • Industries
  • advertising
  • consumer products
  • entertainment
  • information
  • media
In The News

In The News

    • 15 Jan 2022
    • Economist

    Tiktok Isn’t Silly. It’s Serious

    • 28 Sep 2021
    • New York Times

    TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them

    • 23 Jun 2021
    • Medium

    What Makes TikTok Video Ads Tick?

Additional Information
Personal Website
Twitter
Linkedin

Areas of Interest

analytics
digital economy
experimentation
machine learning
marketing
 More

Additional Topics

big data
creativity
customer relationship management
decision-making
electronic commerce
entrepreneurship
incentives
motivation
networks
pricing

Industries

advertising
consumer products
entertainment
information
media
 Less

In The News

    • 15 Jan 2022
    • Economist

    Tiktok Isn’t Silly. It’s Serious

    • 28 Sep 2021
    • New York Times

    TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them

    • 23 Jun 2021
    • Medium

    What Makes TikTok Video Ads Tick?

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