Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. View Details
Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. View Details
Israeli, Ayelet. "REMOTE—A Framework for Teaching Online." Harvard Business Publishing, 2020. View Details
Israeli, Ayelet. "Encouraging Student Participation Online—and Assessing It Fairly: Techniques and Methods to Involve More Voices in Virtual Classes." Harvard Business Publishing, 2020. Electronic. View Details
Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Teaching Note 521-052, November 2020. View Details
Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea Teaching Note." Harvard Business School Spreadsheet Supplement 521-705, September 2020. (Revised December 2020.) View Details
Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School Teaching Note 521-041, September 2020. (Revised December 2020.) View Details
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. View Details
Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea (B) and (C)." Harvard Business School Spreadsheet Supplement 521-704, September 2020. View Details
Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020. View Details
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-level Demographic Data." Harvard Business School Exercise 521-022, September 2020. View Details
Ascarza, Eva, and Ayelet Israeli. Spreadsheet Supplement to "Artea: Designing Targeting Strategies". Harvard Business School Spreadsheet Supplement 521-703, September 2020. View Details
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised December 2020.) View Details
Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Teaching Note 521-035, September 2020. View Details
Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Technical Note 521-020, September 2020. View Details
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020. View Details
Avery, Jill, and Ayelet Israeli. "Influencer Marketing." Harvard Business School Technical Note 520-075, March 2020. View Details
Israeli, Ayelet, Danilo Tauro, and Sarah Gulick. "Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire." Harvard Business School Case 520-087, March 2020. View Details
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised December 2020.) View Details
Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020. View Details
Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Case 519-055, March 2019. (Revised September 2019.) View Details
Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019. View Details
Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. View Details
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised December 2020.) View Details
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Teaching Note 518-053, November 2017. View Details
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.) View Details
Israeli, Ayelet, and Robert J. Dolan. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Teaching Note 517-123, May 2017. (Revised January 2019.) View Details
Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.) View Details

All Publications

Ayelet Israeli is an associate professor of business administration in the Marketing Unit. She teaches the E-Commerce course in the MBA elective curriculum, the Data Driven Marketing course in the Harvard Business Analytics Program, and in various Executive Education programs. She has previously taught the core Marketing course in the first year MBA required curriculum.

In her research, Professor Israeli studies omni-channel and e-commerce markets. In particular, she focuses on pricing and pricing policies, channel management, and online marketing. Her research has been published in Marketing Science and Journal of Marketing Research. Her dissertation won the 2014 INFORMS Society for Marketing Science Doctoral Dissertation Proposal Award, and she was named a finalist for the 2018 and the 2019 Frank M. Bass Award. Her work has been cited by The Wall Street Journal, The Atlantic, MSN Money, and Harvard Business Review.

Professor Israeli received her PhD in marketing from the Kellogg School of Management at Northwestern University. She holds an MBA from the Hebrew University of Jerusalem, where she also earned her MSc and BSc in computer science. In addition to her academic experience, Professor Israeli served as a lieutenant in the Intelligence Corps of the Israeli Defense Forces and worked as an engineer at Israel Aerospace Industries and at Intel Corporation in Israel.

Journal Articles

Israeli, Ayelet, Fiona Scott Morton, Jorge Silva-Risso, and Florian Zettelmeyer. "How Market Power Affects Dynamic Pricing: Evidence from Inventory Fluctuations at Car Dealerships." Management Science (forthcoming). View Details
Israeli, Ayelet, and Eugene F. Zelek Jr. "Pricing Policies that Protect your Brand." Harvard Business Review 98, no. 2 (March–April 2020): 76–83. View Details
Israeli, Ayelet. "Online MAP Enforcement: Evidence from a Quasi-Experiment." Marketing Science 37, no. 5 (September–October 2018): 710–732. View Details
Busse, Meghan, Ayelet Israeli, and Florian Zettelmeyer. "Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 75–95. View Details
Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.) View Details

Working Papers

Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Harvard Business School Working Paper, No. 21-067, November 2020. View Details

Cases and Teaching Materials

Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. View Details
Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. View Details
Israeli, Ayelet. "REMOTE—A Framework for Teaching Online." Harvard Business Publishing, 2020. View Details
Israeli, Ayelet. "Encouraging Student Participation Online—and Assessing It Fairly: Techniques and Methods to Involve More Voices in Virtual Classes." Harvard Business Publishing, 2020. Electronic. View Details
Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Teaching Note 521-052, November 2020. View Details
Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea Teaching Note." Harvard Business School Spreadsheet Supplement 521-705, September 2020. (Revised December 2020.) View Details
Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School Teaching Note 521-041, September 2020. (Revised December 2020.) View Details
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. View Details
Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea (B) and (C)." Harvard Business School Spreadsheet Supplement 521-704, September 2020. View Details
Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020. View Details
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-level Demographic Data." Harvard Business School Exercise 521-022, September 2020. View Details
Ascarza, Eva, and Ayelet Israeli. Spreadsheet Supplement to "Artea: Designing Targeting Strategies". Harvard Business School Spreadsheet Supplement 521-703, September 2020. View Details
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised December 2020.) View Details
Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Teaching Note 521-035, September 2020. View Details
Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Technical Note 521-020, September 2020. View Details
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020. View Details
Avery, Jill, and Ayelet Israeli. "Influencer Marketing." Harvard Business School Technical Note 520-075, March 2020. View Details
Israeli, Ayelet, Danilo Tauro, and Sarah Gulick. "Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire." Harvard Business School Case 520-087, March 2020. View Details
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised December 2020.) View Details
Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020. View Details
Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Case 519-055, March 2019. (Revised September 2019.) View Details
Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019. View Details
Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. View Details
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised December 2020.) View Details
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Teaching Note 518-053, November 2017. View Details
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.) View Details
Israeli, Ayelet, and Robert J. Dolan. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Teaching Note 517-123, May 2017. (Revised January 2019.) View Details
Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.) View Details

Research Summary

Overview

Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management in omni-channel and e-commerce markets. She has examined how the prevalence of the online channel affects the interactions between manufacturers and the retailers who are their downstream channel partners. Her findings indicate that a manufacturer is able to improve retailers’ compliance with pricing policies by creating policies that address the challenges of the online retail environment and credibly signal to the retailers that the manufacturer is monitoring their behavior and is prepared to enforce the policies.

Professor Israeli has also studied how the online channel affects the interactions between sellers and consumers in a large-scale field experiment in which callers requested price quotes from automotive repair shops. A key finding is that sellers alter their quotes depending on how informed individual consumers appear to be about market prices. This work demonstrates the benefit to consumers of conducting simple online research in order to appear savvy. The benefits are greater for women, for whom having the correct information alleviates price discrimination in repair shops.

Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments

Awards & Honors

Finalist for the 2019 Frank M. Bass Dissertation Paper Award for “Online MAP Enforcement: Evidence from a Quasi-Experiment” (Marketing Science, 2018). Awarded in 2020 for the best 2018–2019 marketing paper based on a Ph.D. thesis published in an INFORMS journal.

Winner of the 2020 Case Centre Award in the Marketing Category for “Predicting Consumer Tastes with Big Data at Gap” with Jill Avery (HBS case 517-115).

Finalist for the 2018 Frank M. Bass Dissertation Paper Award for “Online MAP Enforcement: Evidence from a Quasi-Experiment” (Marketing Science, 2018). Awarded in 2019 for the best 2017–2018 marketing paper based on a Ph.D. thesis published in an INFORMS journal.

Winner of a 2014 Informs Society for Marketing Science (ISMS) Doctoral Dissertation Proposal Competition Award.

Named a 2012 AMA-Sheth Foundation Doctoral Consortium Fellow.

Additional Information

Areas of Interest