V.G. Narayanan

Research I research topics in management accounting. In particular, I am interested in performance evaluation and incentives. I am using field experiments to understand how firms can use incentives and performance feedback to improve performance. I am studying how financial incentives can be used as a catlyst to form desirable habits and to harness other motivators such as peer pressure. I use analytical modeling and field data to research this topic. 

• Phd in Business, Graduate School of Business at Stanford University, June 1995
• MA in Economics, Economics Department Stanford University, June 1994
• MS in Statistics, Statistics Department Stanford University, June 1993
• MBA, IIMA, India, March 1990
• Chartered Accountancy, Madras, India, May 1988
• Bachelors in Commerce, University of Madras, May 1988

Work Experience

• September 1994 to present - Professor, Harvard Business School. I have taught Financial Reporting and Control (a first-year required course), Measuring and Driving Corporate Performance (a second-year elective), Management Control and Performance Measurement (a doctoral course), and several executive education courses.
• March 1985 to May 1988 - Audit Assistant with J. Gowrikanthan & Co., Chartered Accountants, Madras.

Books

• Narayanan, V.G. Introduction to Financial Accounting: Review Quizzes and Practice Exams. 1st ed. Boston: Independently published, 2016. View Details
• Narayanan, V.G. An Easy Introduction to Financial Accounting: A Self-Study Guide. 1st ed. Boston: Independently published, 2016. View Details

Journal Articles

• Kaplan, R. S., F. Erhun, V.G. Narayanan, B. Mistry, and K. Brayton, et al. "Are Cost Advantages from a Modern Indian Hospital Transferable to the United States?" American Heart Journal 224 (June 2020): 148–155. View Details
• Erhun, F., B. Mistry, T. Platcheck, A. Milstein, V.G. Narayanan, and R. S. Kaplan. "Time-driven Activity-based Costing of Multivessel Coronary Artery Bypass Grafting across National Boundaries to Identify Improvement Opportunities: Study Protocol." BMJ Open 5, no. 8 (2015). View Details
• Casas-Arce, Pablo, Asis Martinez Jerez, and V.G. Narayanan. "The Impact of Forward-Looking Metrics on Employee Decision-Making: The Case of Customer Lifetime Value." Accounting Review 92, no. 3 (May 2017): 31–56. View Details
• Eyring, Henry, and V.G. Narayanan. "Performance Effects of Setting a High Reference Point for Peer‐Performance Comparison." Journal of Accounting Research 56, no. 2 (May 2018): 581–615. View Details
• Campbell, Dennis, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan. "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at Store24." Journal of Management Accounting Research 27, no. 2 (2015): 39–65. View Details
• Narayanan, V.G., and Michael Smith. "Competition and Cost Accounting." Foundations and Trends® in Accounting 7, no. 3 (2012): 131–195. (Published: 11 April 2013.) View Details
• Narayanan, V.G., Ranjani Krishnan, and Jamshed J. Mistry. "A Field Study on the Acceptance and Use of a New Accounting System." Journal of Management Accounting Research 24 (2012): 103–133. View Details
• Narayanan, V.G., and Lisa Brem. "The Credit Crisis of 2008: Causes, Consequences and Implications for India." Chartered Accountant 57, no. 6 (December 2008). View Details
• Miller, Gregory S., and V.G. Narayanan. "Accounting Standards and the Globalisation of Indian Businesses." Chartered Accountant 54, no. 1 (July 2005): 50–52. View Details
• Narayanan, V.G., Ananth Raman, and J. Singh. "Agency Costs in a Supply Chain with Demand Uncertainty and Price Competition." Management Science 51, no. 1 (January 2005). View Details
• Narayanan, V.G., and Ananth Raman. "Aligning Incentives in Supply Chains." Harvard Business Review 82, no. 11 (November 2004). View Details
• Kraiselburd, Santiago, V.G. Narayanan, and Ananth Raman. "Contracting in a Supply Chain with Stochastic Demand and Substitute Products." Production and Operations Management 13, no. 1 (March 2004). View Details
• Narayanan, V.G. "Activity Based Pricing in a Monopoly." Journal of Accounting Research 41, no. 3 (June 2003): 473:502. View Details
• Narayanan, V.G., and Lisa Brem. "Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group." Journal of Interactive Marketing 16, no. 3 (summer 2002): 76–98. View Details
• Narayanan, V.G., and Steven Huddart. "An Empirical Investigation of Tax Factors and Mutual Funds' Stock Sales Decisions." Review of Accounting Studies 7, nos. 2-3 (June 2002): 319–341. View Details
• Kaplan, Robert S., and V.G. Narayanan. "Measuring and Managing Customer Profitability." Journal of Cost Management 15, no. 5 (September–October 2001): 5–15. View Details
• Narayanan, V.G., and Ratna G. Sarkar. "The Impact of Activity-Based Costing on Managerial Decisions at Insteel Industries - A Field Study." Journal of Economics & Management Strategy 11, no. 2 (summer 2001). View Details
• Narayanan, V.G., and Michael Smith. "Impact of Competition and Taxes on Responsibility Center Organization and Transfer Prices." Contemporary Accounting Research 17, no. 3 (Fall 2000). View Details
• Narayanan, V.G., and A. Davila. "Using Delegation and Control Systems to Mitigate the Trade-off between the Performance-Evaluation and Belief-Revision Uses of Accounting Standards." Special Issue on Mastering Finance Series. Journal of Accounting & Economics 25, no. 3 (June 1998). View Details
• Narayanan, V.G. "Moral Hazard in Repeated Professional Partnership." Contemporary Accounting Research (spring 1995). View Details
• Narayanan, V.G., and Steve Huddart. "Gulf Canada Ltd." Journal of Accounting Case Research 2, no. 1 (spring 1994). View Details
• Narayanan, V.G. "An Analysis of Auditor Liability Rules." Special Issue on Accounting, Financial Disclosures, and the Law. Journal of Accounting Research 32 (1994). View Details

Working Papers

• Casas-Arce, Pablo, F. Asis Martinez-Jerez, and V.G. Narayanan. "The Impact of Forward-Looking Metrics on Employee Decision Making." Harvard Business School Working Paper, No. 11-106, April 2011. View Details

Cases and Teaching Materials

• Narayanan, V.G. "Control in Inter-organizational Settings." Harvard Business School Module Note 103-079, June 2003. View Details
• Miller, Gregory S., V.G. Narayanan, and Lisa Brem. "Accounting for the Intel Pentium Chip Flaw." Harvard Business School Case 101-072, June 2001. (Revised October 2002.) View Details
• Narayanan, V.G., and George Batta. "Delays at Logan Airport." Harvard Business School Case 102-011, December 2001. (Revised April 2003.) View Details
• Narayanan, V.G., and George Batta. "Delays at Logan Airport: Problem Set." Harvard Business School Exercise 102-022, December 2001. (Revised May 2003.) View Details
• Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)." Harvard Business School Case 102-072, March 2002. (Revised May 2007.) View Details
• Narayanan, V.G., and Lisa Brem. "Supply Chain Close-Up: The Video Vault." Harvard Business School Case 102-070, March 2002. (Revised May 2003.) View Details
• Narayanan, V.G., and Lisa Brem. "Owens & Minor, Inc. (A) and (B) TN." Harvard Business School Teaching Note 100-100, March 2000. (Revised May 2003.) View Details
• Narayanan, V.G., and Roger Orosman Nieves. "Firestone/Ford Tire Controversy, The (A)." Harvard Business School Case 101-034, October 2000. (Revised March 2001.) View Details
• Narayanan, V.G., and Sanjay Pothen. "Measurement and Management at CitySoft." Harvard Business School Case 100-056, January 2000. View Details
• Narayanan, V.G., and Sanjay Pothen. "Catanese and Vulcan (B)." Harvard Business School Case 100-080, February 2000. (Revised March 2000.) View Details
• Hawkins, David F., V.G. Narayanan, and Robert L. Simons. "AB SKA (Sweden)." Harvard Business School Case 195-180, December 1994. View Details
• Narayanan, V.G. "Analyzing Standard Costs: Technical Note." Harvard Business School Technical Note 196-109, November 1995. View Details
• Narayanan, V.G., Fabrizio Ferri, and Lisa Brem. "Executive Pay and the Credit Crisis of 2008 (A)." Harvard Business School Case 109-036, October 2008. (Revised June 2010.) View Details
• Hawkins, David F., V.G. Narayanan, Michele Jurgens, and Jacob Cohen. "Alternative Choice Decision Analysis (TN)." Harvard Business School Teaching Note 106-048, February 2006. View Details
• Hawkins, David F., V.G. Narayanan, Michele Jurgens, and Jacob Cohen. "Introduction to Cost Accounting Systems (TN)." Harvard Business School Teaching Note 106-045, February 2006. (Revised October 2006.) View Details
• Hawkins, David F., V.G. Narayanan, Michele Jurgens, and Jacob Cohen. "Introduction to Responsibility Accounting Systems (TN)." Harvard Business School Teaching Note 106-047, February 2006. View Details
• Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Michele Jurgens. "Strategic Outsourcing at Bharti Airtel Limited." Harvard Business School Case 107-003, July 2006. (Revised December 2007.) View Details
• Hawkins, David F., Gregory Miller, and V.G. Narayanan. "Kim Park (B): Liabilities." Harvard Business School Supplement 110-018, July 2009. (Revised June 2010.) View Details
• Narayanan, V.G., and Lisa Brem. "Transworld Auto Parts (A)." Harvard Business School Case 110-027, September 2009. (Revised August 2011.) View Details
• Narayanan, V.G., Richard G. Hamermesh, and Rachel Gordon. "Whose Money Is It Anyway? (A)." Harvard Business School Case 810-008, March 2010. (Revised June 2010.) View Details
• Narayanan, V.G., and V. Kasturi Rangan. "Equitas Microfinance: The Fastest-Growing MFI on the Planet." Harvard Business School Case 510-104, March 2010. (Revised April 2013.) View Details
• "Alternative Choice Decisions Analysis." Harvard Business School Tutorial 105-706, January 2006. View Details
• Narayanan, V.G., and Saloni Chaturvedi. "Transport Corporation of India (A): The Cross-selling Conundrum." Harvard Business School Teaching Plan 115-061, June 2015. View Details
• Narayanan, V.G., and Lisa Brem. "CEO Compensation at GE: A Decade with Jeff Immelt." Harvard Business School Case 112-003, July 2011. (Revised September 2011.) View Details
• Narayanan, V.G., and Matthew Packard. "Strategy Simulation: The Balanced Scorecard ." Harvard Business School Teaching Note 114-006, June 2014. View Details
• Narayanan, V.G. "The Music Academy, Madras." Harvard Business School Case 118-054, February 2018. (Revised June 2018.) View Details
• Narayanan, V.G., and Tanvi Deshpande. "Mahindra Finance." Harvard Business School Case 119-003, March 2019. View Details
• Lorsch, Jay W., V.G. Narayanan, Krishna G. Palepu, Lisa Brem, and Ashley Robertson. "Executive Remuneration at Reckitt Benckiser plc." Harvard Business School Case 104-062, January 2004. (Revised July 2006.) View Details
• Narayanan, V.G., and Alberto Ballve. "Andina Bottling Co." Harvard Business School Case 102-040, April 2002. (Revised October 2002.) View Details
• Narayanan, V.G. "Activity-Based Management at W.S. Industries (TN) (A) and (B)." Harvard Business School Teaching Note 103-011, August 2002. (Revised November 2003.) View Details
• Narayanan, V.G. "Supply Chain Close-Up: The Video Vault TN." Harvard Business School Teaching Note 103-012, August 2002. (Revised May 2003.) View Details
• Narayanan, V.G. "Delays At Logan Airport, TN." Harvard Business School Teaching Note 103-010, August 2002. (Revised April 2003.) View Details
• Kulp, Susan L., V.G. Narayanan, and Dennis Campbell. "Store24." Harvard Business School Case 103-058, February 2003. (Revised March 2004.) View Details
• Narayanan, V.G., and Sanjay Pothen. "Activity-Based Management at W.S. Industries (A)." Harvard Business School Case 101-062, November 2000. (Revised November 2002.) View Details
• Narayanan, V.G., Lisa Brem, and Sanjay Pothen. "Measurement and Management at CitySoft TN." Harvard Business School Teaching Note 101-073, January 2001. View Details
• Narayanan, V.G., and George Batta. "Queueing Theory." Harvard Business School Background Note 102-023, December 2001. (Revised May 2003.) View Details
• Narayanan, V.G., and James D Evans. "Intel Pentium Chip Controversy (A), The." Harvard Business School Case 196-091, September 1995. (Revised June 2002.) View Details
• Narayanan, V.G., and James D Evans. "Intel Pentium Chip Controversy (B), The." Harvard Business School Supplement 196-092, September 1995. (Revised May 2002.) View Details
• Narayanan, V.G., and Ratna G. Sarkar. "Insteel Wire Products: ABM at Andrews." Harvard Business School Case 198-087, February 1998. (Revised September 1998.) View Details
• "Introduction to Responsibility Accounting Systems." Harvard Business School Tutorial 105-703, October 2004. (Revised January 2006.) View Details
• Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Henkel Iberica (A)." Harvard Business School Case 105-023, March 2005. View Details
• Narayanan, V.G., and Michele Jurgens. "Executive Compensation at General Electric (B)." Harvard Business School Supplement 105-070, April 2005. (Revised May 2005.) View Details
• Narayanan, V.G., Richard G. Hamermesh, and Rachel Gordon. "Whose Money Is It Anyway? (B)." Harvard Business School Supplement 810-013, March 2010. View Details
• Narayanan, V.G., Richard G. Hamermesh, and Rachel Gordon. "Whose Money Is It Anyway? (C)." Harvard Business School Supplement 810-031, March 2010. View Details
• Narayanan, V.G., and Lisa Brem. "Supply Chain Partners: Virginia Mason and Owens & Minor (A) (Abridged)." Harvard Business School Case 110-063, April 2010. (Revised September 2011.) View Details
• Narayanan, V.G., and Lisa Brem. "Transworld Auto Parts (TN) (A) and (B)." Harvard Business School Teaching Note 110-064, April 2010. (Revised January 2011.) View Details
• Narayanan, V.G., and Lisa Brem. "Say on Pay (TN)." Harvard Business School Teaching Note 110-072, May 2010. View Details
• Ferri, Fabrizio, V.G. Narayanan, and Lisa Brem. "Shareholder Activists at Friendly Ice Cream (TN) (A1), (A2), (A), and (B)." Harvard Business School Teaching Note 110-074, June 2010. View Details
• Narayanan, V.G., and Lisa Brem. "Supply Chain Partners: Virginia Mason and Owens & Minor (B)." Harvard Business School Supplement 109-077, April 2009. (Revised June 2010.) View Details
• Narayanan, V.G. "Balanced Scorecard at Delta/Signal Corp." Harvard Business School Case 115-016, September 2014. View Details
• Narayanan, V.G., and Srikant Datar. "Colorscope, Inc. (Abridged) (TN)." Harvard Business School Teaching Note 113-108, February 2013. View Details
• Narayanan, V.G., and Srikant Datar. "TWA Parts (TN) (Abridged)." Harvard Business School Teaching Note 113-107, April 2013. View Details
• Narayanan, V.G., Namrata Arora, and Vidhya Muthuram. "Nalli Silk Sarees (B)." Harvard Business School Supplement 113-048, December 2012. (Revised July 2015.) View Details
• Narayanan, V.G., Fabrizio Ferri, and James Weber. "Shareholder Activists at Friendly Ice Cream (A2)." Harvard Business School Supplement 109-014, September 2008. (Revised October 2008.) View Details
• Narayanan, V.G. "Executive Remuneration at Reckitt Benckiser plc (TN)." Harvard Business School Teaching Note 108-063, December 2007. View Details
• Autrey, Romana, V.G. Narayanan, and Julia Rozovsky. "Sara Campbell Ltd. (B)." Harvard Business School Supplement 108-071, January 2008. (Revised October 2010.) View Details
• Narayanan, V.G., and Lisa Brem. "Sniffing Out Opportunities at PetSmart (TN)." Harvard Business School Teaching Note 111-083, March 2011. View Details
• Narayanan, V.G. Strategy Map Tool. Harvard Business School Tool 110-709, June 2010. View Details
• Narayanan, V.G., and Joel L. Heilprin. "AT&T Versus Verizon: A Financial Comparison (Brief Case)." Harvard Business School Teaching Note 917-544, June 2017. View Details
• Narayanan, V.G., Asis Martinez Jerez, and Mariana Cal. "Building the Governance to Take Capital SAFI to the Next Level." Harvard Business School Case 121-088, June 2021. View Details
• Narayanan, V.G., Alpana Thapar, and Fares Khrais. "One Family Textiles: Stepping Back to Move Forward?" Harvard Business School Case 121-045, June 2021. View Details
• Narayanan, V.G., and John Masko. "Keeping It in the Family at the Hayden Saw Company." Harvard Business School Case 121-026, September 2020. View Details
• Narayanan, V.G., and William Schiano. "Assistant Professor Tung-Mei Koh in the Hybrid Classroom." Harvard Business School Case 121-029, September 2020. View Details
• Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions Limited (A)." Harvard Business School Case 120-053, November 2019. View Details
• Narayanan, V.G., and Amy Klopfenstein. "Aster DM Healthcare: Budgeting for a Crisis." Harvard Business School Case 121-001, January 2021. View Details
• Narayanan, V.G. "Colorscope, Inc. TN." Harvard Business School Teaching Note 198-110, February 1998. (Revised April 2003.) View Details
• Narayanan, V.G., and Laura Donohue. "Lehigh Steel TN." Harvard Business School Teaching Note 198-112, April 1998. (Revised November 1999.) View Details
• Narayanan, V. G., and Ananth Raman. "Hamptonshire Express." Harvard Business School Case 698-053, March 1998. (Revised October 2015.) View Details
• Narayanan, V.G., and Sanjay Pothen. "Catanese and Vulcan (A)." Harvard Business School Case 100-021, August 1999. (Revised May 2001.) View Details
• "Introduction to Cost Accounting Systems." Harvard Business School Tutorial 105-701, September 2004. (Revised January 2006.) View Details
• Narayanan, V.G., Krishna G. Palepu, and Lisa Brem. "Executive Compensation at Reckitt Benckiser plc." Harvard Business School Case 104-006, September 2003. View Details
• Narayanan, V.G., and Ananth Raman. "Aligning Incentives for Supply Chain Efficiency." Harvard Business School Background Note 600-110, April 2000. View Details
• Narayanan, V.G., and Lisa Brem. "Catanese and Vulcan (A) and (B) TN." Harvard Business School Teaching Note 100-108, June 2000. View Details
• Kulp, Susan L., and V.G. Narayanan. "Metalcraft Supplier Scorecard, TN." Harvard Business School Teaching Note 102-081, May 2002. (Revised April 2004.) View Details
• Narayanan, V.G., and Lisa Brem. "That's a Wrap: The Dynamics of the Video Rental Industry." Harvard Business School Background Note 102-051, February 2002. (Revised May 2002.) View Details
• Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) View Details
• Miller, Gregory S., and V.G. Narayanan. "Accounting for the Intel Pentium Chip Flaw TN." Harvard Business School Teaching Note 102-077, April 2002. View Details
• Narayanan, V.G., Michael G. Wilson, and Rachel Gordon. "Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and Women's/Faulkner (BW/F) Hospitals." Harvard Business School Case 108-016, October 2007. (Revised May 2009.) View Details
• Narayanan, V.G. "Executive Compensation at General Electric (TN) (A) and (B)." Harvard Business School Teaching Note 108-064, December 2007. View Details
• Narayanan, V.G., Fabrizio Ferri, and James Weber. "Shareholder Activists at Friendly Ice Cream (B)." Harvard Business School Supplement 108-073, April 2008. (Revised August 2008.) View Details
• Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Henkel Iberica (B)." Harvard Business School Supplement 105-024, March 2005. View Details
• Narayanan, V.G., Lisa Brem, and Matthew Packard. "Delta/Signal Corp." Harvard Business School Case 112-048, October 2011. (Revised July 2013.) View Details
• Narayanan, V.G., and Saloni Chaturvedi. "Delhi Metro Rail Corporation." Harvard Business School Case 112-013, February 2012. (Revised April 2012.) View Details
• Narayanan, V.G., and Namrata Arora. "Nalli Silk Sarees." Harvard Business School Video Supplement 113-706, June 2013. View Details
• Narayanan, V.G., V. Kasturi Rangan, and Vidhya Muthuram. "Equitas Microfinance (C): Advent of Regulation." Harvard Business School Supplement 113-006, March 2013. (Revised May 2013.) View Details
• Narayanan, V.G. "TWA Parts (Abridged)." Harvard Business School Case 113-030, November 2012. (Revised April 2013.) View Details
• Narayanan, V.G. "Colorscope, Inc. (Abridged)." Harvard Business School Case 113-025, August 2012. (Revised November 2012.) View Details
• Narayanan, V.G., Namrata Arora, and Vidhya Muthuram. "Nalli Silk Sarees (A)." Harvard Business School Case 113-004, July 2012. (Revised July 2015.) View Details
• Hawkins, David F., V.G. Narayanan, Michele Jurgens, and Jacob Cohen. "Cost-Volume-Profit Models (TN)." Harvard Business School Teaching Note 106-046, February 2006. View Details
• Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Michele Jurgens. "Strategic Outsourcing at Bharti Airtel Limited: One Year Later." Harvard Business School Supplement 107-004, July 2006. (Revised December 2007.) View Details
• Narayanan, V.G., and Lisa Brem. "Areva." Harvard Business School Case 109-092, May 2009. (Revised June 2009.) View Details
• Hawkins, David F., Gregory Miller, and V.G. Narayanan. "Kim Park (B): Liabilities (TN)." Harvard Business School Teaching Note 110-021, July 2009. View Details
• Narayanan, V.G., and Vidhya Muthuram. "Building a High Performance Culture at IDFC." Harvard Business School Case 114-077, May 2014. View Details
• Narayanan, V.G., and Joel L. Heilprin. "AT&T Versus Verizon: A Financial Comparison." Harvard Business School Brief Case 917-543, June 2017. View Details
• Narayanan, V.G., and Joel L. Heilprin. "AT&T Versus Verizon: A Financial Comparison, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 917-545, June 2017. View Details
• Narayanan, V.G., and Joel L. Heilprin. "AT&T Versus Verizon: A Financial Comparison, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 917-546, June 2017. View Details
• Narayanan, V.G., and Shawn O'Brien. "McKinnon Family Financial Planning." Harvard Business School Case 118-058, January 2018. (Revised February 2018.) View Details
• Narayanan, V.G., and Amy P. Hutton. "Romeo Engine Plant TN." Harvard Business School Teaching Note 196-142, June 1996. (Revised March 1997.) View Details
• Narayanan, V.G., and Laura Donohue. "Lehigh Steel." Harvard Business School Case 198-085, March 1998. (Revised April 1998.) View Details
• Narayanan, V.G., and Ratna G. Sarkar. "Insteel Wire Products: ABM at Andrews TN." Harvard Business School Teaching Note 198-111, April 1998. View Details
• Narayanan, V.G., and Ananth Raman. "Hamptonshire Express TN." Harvard Business School Teaching Note 698-073, April 1998. (Revised August 2002.) View Details
• Narayanan, V.G. Budgeting. Tool. Harvard Business School Publishing, 2002. Electronic. View Details
• Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Internet Customer Acquisition Strategy at Bankinter." Harvard Business School Case 103-021, February 2003. (Revised March 2007.) View Details
• Narayanan, V.G. "Firestone/Ford Trie Controversy (TN) (A) and (B), The." Harvard Business School Teaching Note 103-071, April 2003. View Details
• Narayanan, V.G. "Achieving Customer Satisfaction at Pizza Hut (TN) (A) and (B)." Harvard Business School Teaching Note 103-059, April 2003. View Details
• Narayanan, V.G. "How to Induce Retailers to Reduce Stockouts?" Harvard Business School Background Note 103-080, May 2003. View Details
• Narayanan, V.G. "Design and Implementation of Activity-Based Cost Systems." Harvard Business School Module Note 103-075, June 2003. View Details
• Narayanan, V.G., and Preeti Choudhary. "Achieving Customer Satisfaction at Pizza Hut (A)." Harvard Business School Case 101-006, December 2000. (Revised February 2007.) View Details
• Narayanan, V.G., and Lisa Brem. "Cambridge Hospital Community Health Network - The Primary Care Unit TN." Harvard Business School Teaching Note 101-007, July 2000. (Revised May 2002.) View Details
• Narayanan, V.G., and Lisa Brem. "Achieving Customer Satisfaction at Pizza Hut (B)." Harvard Business School Case 101-042, January 2001. View Details
• Narayanan, V.G., and Roger Orosman Nieves. "Firestone/Ford Tire Controversy (B), The." Harvard Business School Case 101-087, March 2001. View Details
• Narayanan, V.G., Lisa Brem, and Ryan Moore. "Cambridge Hospital Community Health Network - The Primary Care Unit." Harvard Business School Case 100-054, January 2000. (Revised October 2002.) View Details
• Narayanan, V.G., and Lisa Brem. "Owens & Minor, Inc. (B)." Harvard Business School Case 100-079, February 2000. (Revised March 2000.) View Details
• Autrey, Romana, V.G. Narayanan, and Julia Rozovsky. "Sara Campbell Ltd. (A)." Harvard Business School Case 108-070, January 2008. (Revised October 2010.) View Details
• Ferri, Fabrizio, V.G. Narayanan, and James Weber. "Shareholder Activists at Friendly Ice Cream (A)." Harvard Business School Case 108-024, April 2008. (Revised September 2008.) View Details
• Lorsch, Jay W., V.G. Narayanan, and Alexis Chernak. "Say on Pay." Harvard Business School Case 407-129, June 2007. (Revised April 2008.) View Details
• Narayanan, V.G., and Saloni Chaturvedi. "Transport Corporation of India (A): The Cross-selling Conundrum." Harvard Business School Case 113-003, May 2013. View Details
• Narayanan, V.G., and Saloni Chaturvedi. "Transport Corporation of India (C): Dealing with Shortcomings in Service Quality." Harvard Business School Supplement 113-132, May 2013. View Details
• Narayanan, V.G., and Saloni Chaturvedi. "Transport Corporation of India (D): Business Development across Divisions ." Harvard Business School Supplement 113-134, May 2013. View Details
• "Balanced Scorecard Simulation." Harvard Business School Simulation 114-701, June 2014. View Details
• Narayanan, V.G. "Nalli Silk Sarees (A) & (B)." Harvard Business School Teaching Note 116-039, January 2016. View Details
• Narayanan, V.G., and Ashley Hartman. "Revenue Recognition at Silver Bank." Harvard Business School Case 117-026, July 2016. (Revised July 2016.) View Details
• Narayanan, V.G., and Shawn O'Brien. "Ameya Bhangle: A Non-US Citizen Working in the United States." Harvard Business School Case 118-060, January 2018. (Revised February 2018.) View Details
• Narayanan, V.G., and Eren Kuzucu. "Fetchr: A New Way of Last Mile Delivery." Harvard Business School Case 119-018, March 2019. (Revised May 2019.) View Details
• Narayanan, V.G., and William Schiano. "Assistant Professor Crabb Prepares for Fall Classes." Harvard Business School Case 121-028, September 2020. View Details
• Narayanan, V.G., and Alpana Thapar. "Souqalmal: The Choice Is Yours (A)." Harvard Business School Case 120-028, October 2019. (Revised August 2020.) View Details
• Narayanan, V.G., and Lisa Brem. "Supply Chain Partners: Virginia Mason and Owens & Minor (A)." Harvard Business School Case 109-076, April 2009. (Revised June 2010.) View Details
• Narayanan, V.G., Fabrizio Ferri, and Lisa Brem. "The Credit Crisis of 2008: An Overview." Harvard Business School Case 110-048, April 2010. View Details
• Narayanan, V.G., and Lisa Brem. "Ujjivan: A Microfinance Institution at a Crossroads (TN) (A) and (B)." Harvard Business School Teaching Note 110-069, May 2010. View Details
• Ferri, Fabrizio, V.G. Narayanan, and James Weber. "Shareholder Activists at Friendly Ice Cream (A1)." Harvard Business School Case 109-013, September 2008. (Revised October 2008.) View Details
• Narayanan, V.G., and Michele Jurgens. "Executive Compensation at General Electric (A)." Harvard Business School Case 105-072, April 2005. (Revised May 2005.) View Details
• Narayanan, V.G., and Lisa Brem. "Owens & Minor, Inc. (A)." Harvard Business School Case 100-055, February 2000. (Revised February 2002.) View Details
• Narayanan, V.G., and Joseph Cha. "Colorscope, Inc." Harvard Business School Case 197-040, December 1996. (Revised February 1998.) View Details
• Narayanan, V.G. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Teaching Note 103-013, August 2002. (Revised February 2018.) View Details
• Narayanan, V.G. "Andina Bottling Co. (TN)." Harvard Business School Teaching Note 103-070, March 2003. View Details
• Campbell, Dennis, Susan L. Kulp, and V.G. Narayanan. "Store24 (TN)." Harvard Business School Teaching Note 103-078, April 2003. (Revised April 2008.) View Details
• Martinez-Jerez, Francisco de Asis, and V.G. Narayanan. "Internet Customer Acquisition Strategy at Bankinter (TN)." Harvard Business School Teaching Note 104-004, January 2004. (Revised August 2007.) View Details
• Narayanan, V.G., and Jeremy Cott. "Activity-Based Management at W.S. Industries (B)." Harvard Business School Case 102-063, February 2002. (Revised November 2002.) View Details
• Kulp, Susan L., V.G. Narayanan, and Ronald L. Verkleeren. "Metalcraft Supplier Scorecard." Harvard Business School Case 102-047, March 2002. (Revised March 2004.) View Details
• Narayanan, V.G., and Lisa Brem. "Executive Pay and the Credit Crisis of 2008 (TN) (A) and (B) and The Credit Crisis of 2008: An Overview." Harvard Business School Teaching Note 111-027, July 2010. View Details
• Hamermesh, Richard G., V.G. Narayanan, and Rachel Gordon. "Whose Money Is It Anyway? (TN) (A), (B), and (C)." Harvard Business School Teaching Note 111-128, June 2011. View Details
• "Cost-Volume Profit Models." Harvard Business School Tutorial 105-705, January 2006. View Details
• Narayanan, V.G. "Delhi Metro Rail Corporation." Harvard Business School Teaching Plan 116-035, December 2015. View Details
• Narayanan, V.G., and Shawn O'Brien. "Controversy over Executive Remuneration at BP." Harvard Business School Teaching Note 118-089, March 2018. View Details
• Narayanan, V.G., and Alpana Thapar. "Souqalmal: The Choice Is Yours (B)." Harvard Business School Supplement 121-023, August 2020. View Details
• Narayanan, V.G., and Amy Klopfenstein. "Aster DM Healthcare: Budget Exercise." Harvard Business School Spreadsheet Supplement 121-025, January 2021. View Details
• Narayanan, V.G., and Lisa Brem. "Executive Pay and the Credit Crisis of 2008 (B)." Harvard Business School Supplement 110-005, July 2009. (Revised June 2010.) View Details
• Narayanan, V.G., and Lisa Brem. "Sniffing Out Opportunities at PetSmart." Harvard Business School Case 110-025, September 2009. (Revised May 2011.) View Details
• Narayanan, V.G., and Lisa Brem. "Transworld Auto Parts (B)." Harvard Business School Supplement 110-028, September 2009. (Revised August 2011.) View Details
• Autrey, Romana L., V.G. Narayanan, and Julia Rozovsky. "Sara Campbell Ltd. (C)." Harvard Business School Supplement 110-034, October 2009. (Revised October 2010.) View Details
• Gulati, Ranjay, Francisco de Asis Martinez-Jerez, V.G. Narayanan, and Rachna Tahilyani. "Indus Towers: Collaborating with Competitors on Infrastructure." Harvard Business School Case 110-057, February 2010. (Revised November 2012.) View Details
• Narayanan, V.G., and Lisa Brem. "Supply Chain Partners: Virginia Mason and Owens & Minor (TN) (A), (B), and (A) (Abridged)." Harvard Business School Teaching Note 110-056, April 2010. View Details
• Narayanan, V.G., and Lisa Brem. "Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and Women's/Faulkner (BW/F) Hospitals (TN)." Harvard Business School Teaching Note 110-073, May 2010. View Details
• Healy, Paul, V.G. Narayanan, and Penelope Rossano. "Guiding Professional Accountants to Do the Right Thing." Harvard Business School Case 115-028, March 2015. View Details
• Narayanan, V.G., and Pamela Freed. "Ujjivan: A Microfinance Institution at a Crossroads (A)." Harvard Business School Case 108-057, March 2008. View Details
• Narayanan, V.G., and Pamela Freed. "Ujjivan: A Microfinance Institution at a Crossroads (B)." Harvard Business School Supplement 108-083, March 2008. View Details
• Narayanan, V.G., V. Kasturi Rangan, and Vidhya Muthuram. "Equitas Microfinance (B): Response to the Andhra Pradesh Crisis." Harvard Business School Supplement 113-005, March 2013. View Details
• Narayanan, V.G., and Saloni Chaturvedi. "Transport Corporation of India (B): Choosing the Right Candidate." Harvard Business School Supplement 113-131, May 2013. View Details
• Narayanan, V.G., and Ashley Hartman. "Controversy over Executive Remuneration at BP." Harvard Business School Case 116-063, June 2016. View Details
• Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions: Moving Ahead (B)." Harvard Business School Supplement 120-054, November 2019. View Details

Other Publications and Materials

• Casas-Arce, Pablo, Francisco de Asis Martinez-Jerez, and V.G. Narayanan. "The Impact of Forward-Looking Metrics on Employee Decision Making." January 2011. View Details
• Narayanan, V.G., and Jytte Grambo Larsen. "Impact of Costing Systems on Pricing Decisions in a Duopoly." September 2002. View Details

Research Summary

Control in Inter-organizational Settings

Professor Narayanan is studying how franchise owners use measurement tools such as the Balanced Scorecard and mystery shopper survyes to mitigate incentive and information frictions that arise between franchisors and franchisees. He is also studying control issues that emerge in outsourcing/offshoring tasks that involve customer interaction and regulatory overview.

Designing Incentives

Professor Narayanan is studying how to design effective incentive systems for executives and members of the Board of Directors.

Using Cost Information In Pricing Decisions

Professor Narayanan studies the use of cost information in pricing decisions. In particular, he studies how customer profitability information affects the product pricing decisions of managers.

Cost Management and Management Control Systems in Hospitals

 Hospitals tend not to have very good cost accounting and control systems. More broadly,  there is enormous opportunity for managing costs and aligning incentives in the health care industry. I am studying how cost accounting methods can be used to reduce the cost of health care delivery in hospitals. I am also studying how control systems can be designed to align incentives, improve efficiency, and rationalize capital expenditure in hospitals.

Bad-debts provisioning at banks

I am very interested in studying loan-loss reserves and the provisioning for bad-debts at banks.

Keywords: Loan Evaluation; Bad Debt Expense; Banking Industry

Teaching

Accounting for Managers

I teach financial and managerial accounting to executives and MBA students.

Online Teaching

I teach introductory financial reporting online through HBS Online.

Case Method Teaching

I like to offer seminars on Case Method Teaching to professors who would like to improve their case-method teaching.

Keywords: Cases

Overview

I teach accounting to MBA students, executives, and Harvard Extension School students. I teach topics from both financial and managerial accounting. I also personal financial planning to MBA students, and train professors on teaching by the case method.

Awards & Honors

Winner of the 2018 Journal of Management Accounting Research Best Paper Award for "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at Store24" with Dennis Campbell, Srikant Datar, and Susan Kulp (2015).

Winner of the David Solomons Prize for Best Paper Published in Management Accounting Research in 2018 for “The Performance Effect of Feedback in a Context of Negative Incentives: Evidence from a Field Experiment” with Sofia M. Lourenço, Jeffrey O. Greenberg, Melissa Littlefield, and David W. Bates.

Areas of Interest

• balanced scorecard
• boards of directors
• customer profitability analysis
• incentives
• inter-organizational control
Additional Topics
• accounting
• activity-based costing and management
• agency theory
• control systems
• corporate governance
• management accounting and control systems
• managerial incentives
• strategy implementation
• supply chain management
• trust
• value profit chain
Industries
• accounting industry
• banking
• medical supplies
• retailing
• service industry
• telecommunications
Geographies
• Argentina
• Asia
• Brazil
• Canada
• Chile
• China
• Europe
• India
• North America
• South America
• Southwest Asia
• Western Europe

In The News

In The News

• • 06 Nov 2014
  • Harvard Business School

  Harvard Business School Marks Completion of First Cohort of HBX CORe
• • 30 Jan 2015
  • Boston Globe

  Harvard business profs to tweet about the Super Bowl
• • 04 Feb 2015
  • Harvard Business School

  HBS Professors Take Over Twitter for the Super Bowl
• • 26 Mar 2015
  • Wall Street Journal

  Budgeting Tool Used by 3G Attracts Wider Following
• • 07 Apr 2015
  • New York Times

  Big Companies Pay Later, Squeezing Their Suppliers