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Photo of Marco Iansiti

Unit: Technology and Operations Management

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(617) 495-6643

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Additional Information
  • Digital Initiative
  • LinkedIn profile
  • Working Knowledge page

Areas of Interest

  • innovation
  • managing innovation
  • operations strategy
  • product development

Additional Topics

  • disruptive technology
  • IT strategy
  • strategy
  • strategy formulation
  • strategy implementation
  • technological change
  • technological innovation
  • technology management

Industries

  • automotive
  • computer
  • e-commerce industry
  • electronics
  • fiber optics
  • high technology
  • information
  • information technology industry
  • internet
  • semiconductor
  • software
  • telecommunications
  • venture capital industry

Geographies

  • Asia
  • China
  • Europe
  • Italy
  • Japan
  • North America
  • Taiwan
  • United Kingdom
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Marco Iansiti

David Sarnoff Professor of Business Administration
Unit Head, Technology and Operations Management

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Marco Iansiti, David Sarnoff Professor of Business Administration, heads the Technology and Operations Management Unit and the Digital Initiative at HBS.

Professor Iansiti is an expert on digital innovation and transformation, with a special focus on strategy, business models, and new product development in high technology industries. His research studied innovation and operations in both firms and firm networks. He examined the strategy, business models, and innovation processes of a variety of organizations including Microsoft, Facebook, IBM, Hewlett Packard, Wal*Mart, AT&T, Dell, Amazon, and Google, among many others. He is the author or coauthor of more than 100 articles, papers, book chapters, cases, and notes, including "The Ecology of Strategy" (with R. Levien) and "Digital Ubiquity" (with K. Lakhani) which were published in the Harvard Business Review. His second book The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability (also with R. Levien), published in August 2004 by HBS Press, was selected as one of the 10 best business books of the year by Strategy and Business. His latest book One Strategy: Organization, Planning, and Decision Making (Wiley Press, 2010) was written with Steven Sinofsky.

Professor Iansiti taught extensively in both Executive Education and MBA programs and is the creator of several courses, including "Managing Product Development," "Starting New Ventures" (with HBS Professor Myra Hart), "Digital Innovation and Transformation" (with Professor Karim Lakhani), and "Competing with Business Analytics and Big Data."

Professor Iansiti advises a variety of Fortune 500 companies with a focus on digital strategies and transformation. Iansiti is the Chairman of the board of directors of Keystone Strategy Inc., a consulting firm he co-founded. Iansiti was also an original co-founder and member of the board of Model N Inc. (NASDAQ: MODN). Iansiti currently also serves on the boards of AltX, Module Q, and Decibel. AltX is a data platform and marketplace for alternative investments; ModuleQ is a Personal Resource Management application, and Decibel is a stealth mode start-up in the sports space.

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Featured Work Publications Research Summary Awards & Honors
  1. One Strategy: Organization, Planning, and Decision Making

    Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy.

    Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the potential of strategic opportunities to the impact of operational execution.

    • Lessons from the unique combination of real-world experience managing a large scale organization with academic research in strategy and innovation
    • Reveals what it takes to align a complex organization around one strategy, manage its execution, and reach for "strategic integrity"
    • Written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-a combined forty years of management and research experience
    • A unique perspective on strategy development, alignment, and execution

    Drawn from Sinofsky's internal Microsoft blog where he communicated some of the management processes the team put to work while developing a 4,000 person, multi-year project-Microsoft Windows 7-One Strategy shares the hard-won insights you can use to successfully make the leap from strategy to execution.

In the News

27 Jul 2008
New York Times
A Souped-Up Model T May Have Been the First Mash-Up
01 Nov 2009
John Wiley & Sons
One Strategy: Organization, Planning, and Decision Making
21 Dec 2009
Eight Books by Harvard Business School Faculty Members Published This Fall
19 Mar 2010
CNBC
Microsoft Exec Writes 'One Strategy' For Your Success
09 Dec 2010
Investors Business Daily
Guide Them To Results

See more news for Marco Iansiti »

Initiatives & Projects

  • Digital

    The Digital Initiative is a cross-unit venture that unites scholars and practitioners to explore and impact the transformation of business in today’s digital, networked, and media-rich environment.

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