Stephen A. Greyser
Richard P. Chapman Professor of Business Administration, Emeritus
Richard P. Chapman Professor of Business Administration, Emeritus
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A graduate of Harvard College and Harvard Business School, he has been active in research and teaching at HBS since 1958. He was also an editor at the Harvard Business Review and later its Editorial Board Secretary and Board Chairman. He is responsible for 16 books, numerous journal articles, several special editions of journals, and over 300 published HBS case studies. Recent publications are Revealing the Corporation with John Balmer (on identity, reputation, corporate branding, etc.) and co-authored articles on “Monarchies as Corporate Brands,” Heritage Brands (a concept he co-created), “Aligning Identity and Strategy” (CMR lead article 2009), a 2011 Journal of Business Ethics article on ethical corporate marketing and BP, “Building and Maintaining Reputation Through Communications”, and a book chapter on “Corporate Communication and the Corporate Persona” (2013). He wrote the award-winning “Corporate Brand Reputation and Brand Crisis Management” in his co-edited “Corporate Marketing and Identity,” a special 2009 issue of Management Decision. He is co-author of a book on arts administration and editor of one on cultural policy. At HBS, he developed the Corporate Communications elective, creating over 40 cases and articles on issues management, corporate sponsorship, relations among business-media-publics, etc. His current research (co-authored) and most recent (2015) article is on the branding and identity of The Nobel Prize.
He created and teaches Harvard’s Business of Sports course, is a member of the University’s Faculty Standing Committee on Athletics, has served on the Selection Committee for the Boston Red Sox Hall of Fame, is on the board of The Sports Museum, and has authored numerous Business of Sports cases and articles. The latter include “Winners and Losers in the Olympics” (2006) and several on sponsorship, most recently (2012) on Sponsorship-Linked Internal Marketing (co-author), and an HBS case on Bank of America’s Sports Sponsorship. He also published HBS faculty commentaries on the Sochi Olympics. Two HBS working papers (2013) examined NBC and the 2012 London Olympics and how MLB clubs have commercialized their Japanese top stars. He has organized seminars on Fifty Years of Change in Intercollegiate Athletics, the Business of the Olympics, Sports in China, and “Fenway Park Comes to HBS,” on the business of Fenway Park for its 2012 Centennial. His comments on the meaning of the Olympics for China were seen by tens of millions in China on CCTV after the 2008 Opening Ceremonies. At Doha GOALS 2012 he moderated a private conference session of global sports leaders (including Lord Coe) on improving the Olympics. He has recently written an analysis of “Nation-Branding via Big Sports.” He received the American Marketing Association’s 2010 Sports Marketing lifetime achievement award for “distinguished career contributions to the scientific understanding of sports business.”
He is past executive director of the Marketing Science Institute and the charter member of its Hall of Fame, and also an elected Fellow of the American Academy of Advertising for career contributions to the field. He received the Institute for Public Relations 2009 special award for “lifetime contributions to public relations education and research,” and Lipscomb University’s 2011 MediaMasters award for a “body of [communications] work that stands as a model and inspiration for the next generation.” He was recognized by IE University (Spain) for his pioneering work in corporate communication. He twice was a public member of the National Advertising Review Board for U.S. advertising self-regulation. He has served on numerous corporate and nonprofit boards. He is a trustee of the Arthur W. Page Society, and he was the first academic trustee of the Advertising Research Foundation and of the Advertising Educational Foundation. He is a past national vice chairman of PBS and an overseer at WGBH and at the Museum of Fine Arts (Boston), where he was the founding chair of its Trustees Marketing Committee. He served as Alumni Association president of Boston Latin School, America’s oldest school (1635), and conducted its 350th and 375th Founder’s Day ceremonies as magister eventuum; he received its 2005 Distinguished Graduate Award. He is an Honorary Fellow (2012) of Brunel University, where he has been a Visiting Professor and a member of its Business School’s Advisory Board.
Known as "the Cal Ripken of HBS," in over 45 years of teaching at Harvard he has never missed a class.
- Books
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- Greyser, S. A., and J. M. Case. The Marketing Roles and Impact of "Tombstone" Advertising. New York: Dow Jones & Company, 1992. View Details
- Greyser, S. A. Cases in Advertising and Communications Management. 3rd ed. Englewood Cliffs, NJ: Prentice Hall, 1992. View Details
- Journal Articles
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- Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88. View Details
- Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177. View Details
- Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117. View Details
- Greyser, Stephen A. "Corporate Brand Reputation and Brand Crisis Management." Management Decision 47, no. 4 (2009): 590–602. View Details
- Balmer, John M.T., Helen Stuart, and Stephen A. Greyser. "Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century." California Management Review 51, no. 3 (Spring 2009): 6–23. View Details
- Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: The Identity of a Corporate Heritage Brand." Journal of Product & Brand Management 24, no. 4 (2015): 318–332. View Details
- Greyser, S. A. "Consumer Research and the Public Policy Process--Then and Now." Journal of Public Policy & Marketing 16, no. 1 (Spring 1997). View Details
- Greyser, S. A. "Comment on: 'When An Executive Defects,' by Anurag Sharma, Idalene F. Kesner, Kenneth Coleman, Stephen Greyser, et al." Harvard Business Review 75, no. 1 (January–February 1997). View Details
- Greyser, S. A. "Cause-Related Marketing: Finding the Ideal Corporate Alliance." Corporate Social Responsibility (winter 1996). View Details
- Greyser, S. A. "Corporate Reputation: Aid to Growth and Shield." Inside PR's Magazine of Reputation Management (January–February 1995). View Details
- Greyser, S. A. "Comment on: 'Media Policy--What Media Policy?' by Sandi Sonnenfeld." Harvard Business Review 72, no. 4 (July–August 1994). View Details
- Greyser, S. A. "Winning Pricing Methods for Tough Times." Boardroom Reports 15 (April 1991): 3–4. View Details
- Book Chapters
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- Greyser, Stephen A. "Instructor's Note." Contribution to The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry. Paperback edition, edited by Rick Horrow. Human Kinetics, Inc., 2022. View Details
- Greyser, Stephen A., and Ragnar Lund. "Integrated Partnerships in Cultural Sponsorship: The Cases of Guggenheim UBS and MFA Boston-Fleet." Chap. 11 in Museum Marketization: Cultural Institutions in the Neoliberal Era, edited by Karin M. Ekström, 188–207. Mastering Management in the Creative and Cultural Industries. Routledge, 2019. View Details
- Edelman, Richard, Stephen A. Greyser, E. Bruce Harrison, and Tom Martin. "The Trust Imperative." Chap. 3 in The New Era of the CCO: The Essential Role of Communication in a Volatile World, edited by Roger Bolton, Don W. Stacks, and Eliot Mizrachi. New York: Business Expert Press, 2018. View Details
- Greyser, S. A. "Janus and Marketing: The Past, Present, and Prospective Future of Marketing." In Reflections on the Futures of Marketing: Practice and Education, edited by D. R. Lehmann and K. E. Jocz. Cambridge, MA: Marketing Science Institute, 1997. View Details
- Greyser, S. A. "Marketing and Public Policy." In Companion Encyclopedia of Marketing, edited by M. J. Baker. London: Routledge, 1995. View Details
- Greyser, S. A. "Cases, Publication, and Career Development." In Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints, edited by P. R. Varadarajan and A. Menon. Chicago: American Marketing Association, 1993. View Details
- Greyser, S. A. "Marketing Practice: Source of Problems and Insights for Advancing Marketing Knowledge." In Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints, edited by P. R. Varadarajan and A. Menon. Chicago: American Marketing Association, 1993. View Details
- Reece, B. B., and S. A. Greyser. "Executives' Attitudes toward Advertising Regulation: A Survey." In Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, edited by P. Murphy and W. L. Wilkie. Notre Dame: University of Notre Dame, 1990. View Details
- Working Papers
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- Greyser, Stephen A., Kenneth Cortsen, and Juan Fuentes Fernández. "LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry." Harvard Business School Working Paper, No. 24-009, August 2023. View Details
- Greyser, Stephen A., and Kenneth Cortsen. "MLS as a Sports Product—The Prominence of the World's Game in the U.S." Harvard Business School Working Paper, No. 21-111, March 2021. (Revised April 2021.) View Details
- Okada, Isao, and Stephen A. Greyser. "After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants." Harvard Business School Working Paper, No. 19-019, August 2018. View Details
- Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016. View Details
- Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015. View Details
- Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: A 'Heritage-based' Brand-oriented Network." Harvard Business School Working Paper, No. 15-010, August 2014. View Details
- Kogan, Vadim, and Stephen A. Greyser. "Conflicts of College Conference Realignment: Pursuing Revenue, Preserving Tradition, and Assessing the Future." Harvard Business School Working Paper, No. 14-073, February 2014. View Details
- Okada, Isao, and Stephen A. Greyser. "How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars." Harvard Business School Working Paper, No. 14-029, September 2013. View Details
- Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013. View Details
- Balmer, John M.T., Stephen A. Greyser, and Mats Urde. "Monarchies as Corporate Brands." Harvard Business School Working Paper, No. 05-002, August 2004. View Details
- Cases and Teaching Materials
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- Greyser, Stephen A., Mac Levin, and Brent Schwarz. "Major League Baseball: Changing the Rules of America's Pastime." Harvard Business School Teaching Note 924-308, June 2024. View Details
- Greyser, Stephen A., Mac Levin, and Brent Schwarz. "Major League Baseball: Changing the Rules of America's Pastime." Harvard Business School Case 924-307, June 2024. (Revised September 2024.) View Details
- Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight? (Brief Case)." Harvard Business School Teaching Note 920-558, May 2020. View Details
- Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020. View Details
- Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Teaching Note 920-305, November 2019. View Details
- Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Teaching Note 919-410, December 2018. View Details
- Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Case 919-409, December 2018. View Details
- Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018. View Details
- Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Teaching Note 919-404, September 2018. (Revised March 2019.) View Details
- Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Case 919-403, September 2018. (Revised March 2019.) View Details
- Greyser, Stephen A., and Mats Urde. "The Reputation of the 'World's Most Prestigious Award': The Nobel Prize." Harvard Business School Case 919-401, September 2018. View Details
- Greyser, Stephen A., and Mats Urde. "The Reputation of the 'World's Most Prestigious Award': The Nobel Prize." Harvard Business School Teaching Note 919-402, September 2018. View Details
- Greyser, Stephen A., and William Ellet. "DRW Technologies (Brief Case)." Harvard Business School Teaching Note 916-536, October 2015. View Details
- Greyser, Stephen A., and William Ellet. "DRW Technologies." Harvard Business School Brief Case 916-535, October 2015. View Details
- Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Teaching Note 915-402, August 2014. View Details
- Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Case 915-401, August 2014. View Details
- Greyser, Stephen A., and John L. Teopaco. "Bank of America Sports Sponsorship (TN)." Harvard Business School Teaching Note 910-420, February 2010. View Details
- Greyser, Stephen A., and John L. Teopaco. "Bank of America Sports Sponsorship." Harvard Business School Case 910-406, August 2009. View Details
- Greyser, Stephen A., and Kirk A. Goldman. "Major League Soccer--1996-1998: Now, Later...Never?" Harvard Business School Case 599-023, December 1998. (Revised August 2004.) View Details
- Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "The National Hockey League's New Television Contract for 2004 and Beyond." Harvard Business School Case 599-108, June 1999. (Revised August 2004.) View Details
- Greyser, Stephen A. "NFL-Network Television Contracts, 1998-2005, The." Harvard Business School Case 599-039, June 1999. (Revised August 2004.) View Details
- Greyser, Stephen A. "Women's National Basketball Association (WNBA)." Harvard Business School Case 599-032, February 1999. (Revised August 2004.) View Details
- Greyser, Stephen A. "Friendly Fenway Program, The: The Value of Experience Enhancement." Harvard Business School Case 599-035, June 1999. (Revised August 2004.) View Details
- Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.) View Details
- Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "The American Basketball League: The Last Chapter." Harvard Business School Case 599-109, June 1999. (Revised August 2004.) View Details
- Greyser, Stephen A., and Natalie Zakarian. "Women's Professional Basketball and the American Basketball League." Harvard Business School Case 599-031, April 1999. (Revised August 2004.) View Details
- Clendenin, John A., and Stephen A. Greyser. "Tarnished Rings? Olympic Games Sponsorship Issues." Harvard Business School Case 599-107, April 1999. (Revised August 2004.) View Details
- Greyser, Stephen A., and Kirk A. Goldman. "Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts." Harvard Business School Case 599-029, February 1999. (Revised July 2004.) View Details
- Greyser, Stephen A., and John A. Quelch. "Interview with Prof. Theodore Levitt." Harvard Business School Multimedia/Video Case 504-801, February 2004. View Details
- Greyser, Stephen A., and David Crockett. "The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century." Harvard Business School Case 502-059, March 2002. (Revised October 2002.) View Details
- Greyser, Stephen A., and David Crockett. "Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century, The TN." Harvard Business School Teaching Note 503-013, July 2002. View Details
- Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002. View Details
- Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999. View Details
- Greyser, Stephen A., and Brian R. Harris. "Sports Agents: Is There a Firm Advantage?" Harvard Business School Case 599-038, February 1999. View Details
- Greyser, Stephen A., and John Teopaco. "John Hancock Sports Sponsorship: 1993-2000 and Beyond." Harvard Business School Case 599-027, December 1998. View Details
- Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998. View Details
- Greyser, Stephen A., and Kirk A. Goldman. "Note on Dedicated Sports Stadium Revenues." Harvard Business School Background Note 599-026, December 1998. View Details
- Greyser, Stephen A., and Robert J. Crawford. CUC and HFS: Corporate Identity for a "Merger of Equals". Harvard Business School Case 598-028, December 1997. (Revised May 1998.) View Details
- Greyser, Stephen A., and Stephanie L. Woerner. "Historical Society of Pennsylvania, The." Harvard Business School Case 597-062, November 1996. (Revised February 1997.) View Details
- Greyser, Stephen A., and Norman Klein. Brent Spar Incident, The: "A Shell of a Mess". Harvard Business School Case 597-013, December 1996. (Revised January 1997.) View Details
- Greyser, Stephen A. "Environmental Behavior And Corporate Reputation." Harvard Business School Background Note 597-014, December 1996. View Details
- Greyser, Stephen A., and Norman Klein. "Hydro-Quebec: In Pursuit of the Great Whale." Harvard Business School Case 597-018, December 1996. View Details
- Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.) View Details
- Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996. View Details
- Greyser, Stephen A., and Nancy Langford. "Exxon: Communications After Valdez." Harvard Business School Case 593-014, September 1992. (Revised October 1995.) View Details
- Greyser, Stephen A., and Norman Klein. USAir "Letters to Travelers" Campaign. Harvard Business School Case 595-105, April 1995. View Details
- Greyser, Stephen A., and Sarah Conner. "Intel's Pentium: When the Chips are Down (A) and (B) TN." Harvard Business School Teaching Note 595-089, March 1995. View Details
- Greyser, Stephen A., and Norman Klein. "Intel's Pentium: When the Chips Are Down (B)." Harvard Business School Supplement 595-059, January 1995. View Details
- Greyser, Stephen A., and Norman Klein. "Intel's Pentium: When the Chips Are Down (A)." Harvard Business School Case 595-058, December 1994. View Details
- Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994. View Details
- Greyser, Stephen A., and Robert F Young. "Cunard Line,Ltd.: Managing Integrated Marketing Communications TN." Harvard Business School Teaching Note 595-028, September 1994. View Details
- Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.) View Details
- Greyser, Stephen A. "P&G and Everyday Low Prices." Harvard Business School Case 593-108, May 1993. (Revised July 1994.) View Details
- Greyser, Stephen A. "Greater Gotham United Way." Harvard Business School Case 594-004, July 1993. (Revised July 1994.) View Details
- Greyser, Stephen A. "Tofu: An Ancient Food Source Seeks to De-Yuckify Itself." Harvard Business School Case 594-081, December 1993. (Revised July 1994.) View Details
- Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.) View Details
- Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.) View Details
- Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.) View Details
- Greyser, Stephen A., and Nancy Langford. "Volvo and the Monster Mash." Harvard Business School Case 593-024, September 1992. (Revised September 1993.) View Details
- Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.) View Details
- Greyser, Stephen A. "IBM: When the Numbers Failed to Compute." Harvard Business School Case 593-079, March 1993. View Details
- Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992. View Details
- Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992. View Details
- Greyser, Stephen A., and Nancy Langford. "Maria Guavera's Summer Work: A Personal Odyssey." Harvard Business School Case 593-039, October 1992. View Details
- Herman, Ellen D., and Stephen A. Greyser. "Procter & Gamble: What's the Story?" Harvard Business School Case 593-013, August 1992. View Details
- Greyser, Stephen A. "Bank One and Increased Consumer Credit." Harvard Business School Case 593-004, July 1992. View Details
- Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.) View Details
- Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.) View Details
- Greyser, Stephen A. "Calling For Cash: The Massachusetts Lottery 900-Number Decision." Harvard Business School Case 592-076, January 1992. View Details
- Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.) View Details
- Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.) View Details
- Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991. View Details
- Greyser, Stephen A. "Investor Relations at Work: Situations in the Financial Marketplace." Harvard Business School Case 592-052, November 1991. View Details
- Greyser, Stephen A. G. Heileman Brewing Co. (B): The ""Nightline"" Decision. Harvard Business School Supplement 592-018, November 1991. View Details
- Greyser, Stephen A. "G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster." Harvard Business School Supplement 592-049, November 1991. View Details
- Greyser, Stephen A. British Airways: ""The World's Biggest Offer"". Harvard Business School Case 592-051, November 1991. View Details
- Greyser, Stephen A. "General Foods Corp.: Product Management--1991." Harvard Business School Case 592-042, September 1991. View Details
- Greyser, Stephen A., and Paul W. Farris. "Du Darfst (B)." Harvard Business School Case 576-070, October 1975. (Revised July 1991.) View Details
- Greyser, Stephen A. "It Matters to Me." Harvard Business School Supplement 591-067, May 1991. View Details
- Greyser, Stephen A. "Crafted with Pride in U.S.A. Council." Harvard Business School Case 587-110, May 1987. (Revised May 1991.) View Details
- Greyser, Stephen A. "Beresford Packaging, Inc. (A)." Harvard Business School Case 591-105, March 1991. View Details
- Greyser, Stephen A. "Beresford Packaging, Inc. (B)." Harvard Business School Supplement 591-106, March 1991. View Details
- Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991. View Details
- Greyser, Stephen A. "Volkswagen of America: Audi 5000 (B)." Harvard Business School Supplement 591-066, January 1991. View Details
- Greyser, Stephen A., and Norman Klein. Eastern Airlines: The ""Fight Back"" Campaign. Harvard Business School Case 591-044, November 1990. View Details
- Greyser, Stephen A., and Norman Klein. "Corporate News in the Los Angeles Times." Harvard Business School Case 591-010, September 1990. View Details
- Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990. View Details
- Greyser, Stephen A., and Norman Klein. "NASA After Challenger: Restoring an Image." Harvard Business School Case 591-009, August 1990. View Details
- Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990. View Details
- Greyser, Stephen A. "Image of the Police." Harvard Business School Case 590-123, June 1990. View Details
- Greyser, Stephen A., and Norman Klein. "Calizona Valley Power and Light Co." Harvard Business School Case 590-128, June 1990. View Details
- Greyser, Stephen A., and Norman Klein. Coors and ""60 Minutes"". Harvard Business School Case 590-129, June 1990. View Details
- Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990. View Details
- Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990. View Details
- Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990. View Details
- Greyser, Stephen A., and Norman Klein. "Gillette vs. Coniston: Communications in a Proxy Fight." Harvard Business School Case 590-066, April 1990. View Details
- Greyser, Stephen A., and Norman Klein. "Perrier Recall: A Source of Trouble." Harvard Business School Case 590-104, April 1990. View Details
- Greyser, Stephen A., and Norman Klein. "What Is Done Is Dun . . . & Bradstreet." Harvard Business School Case 590-103, April 1990. View Details
- Greyser, Stephen A., Roy V. Eales, and Norman Klein. "No Smoking Story." Harvard Business School Case 590-048, January 1990. View Details
- Greyser, Stephen A., and Norman Klein. "Giant Effort to Inform Consumers." Harvard Business School Case 590-068, December 1989. View Details
- Greyser, Stephen A., and Norman Klein. "Coniston vs. Gillette: Communications in a Proxy Fight." Harvard Business School Case 589-110, June 1989. (Revised July 1989.) View Details
- Greyser, Stephen A., and Norman Klein. "Primerica Corp. (A): How American Can Discovered Primerica." Harvard Business School Case 588-066, June 1988. (Revised May 1989.) View Details
- Greyser, Stephen A., and Norman Klein. "New England Brown Egg Council Takes on Salmonella." Harvard Business School Case 589-114, April 1989. View Details
- Greyser, Stephen A., and Norman Klein. "News and No Comment at Emery Air Freight." Harvard Business School Case 589-104, April 1989. View Details
- Greyser, Stephen A., and Norman Klein. "Primerica Corp. (B)." Harvard Business School Case 589-088, January 1989. View Details
- Greyser, Stephen A., and Norman Klein. "Navistar International Corp.: Charting a New Course." Harvard Business School Case 589-068, December 1988. View Details
- Greyser, Stephen A., and Norman Klein. "Please Pass the NOTSALT." Harvard Business School Case 589-071, November 1988. View Details
- Greyser, Stephen A. National Pork Producers Council: ""Pork--The Other White Meat"" Campaign. Harvard Business School Case 589-055, October 1988. View Details
- Greyser, Stephen A. Beef Industry Council: ""Beef--Real Food for Real People"" Campaign. Harvard Business School Case 589-059, October 1988. View Details
- Greyser, Stephen A. "University of Michigan Athletic Department." Harvard Business School Case 179-008, August 1978. (Revised June 1988.) View Details
- Greyser, Stephen A. "John Hancock Financial Services: Sports Sponsorship." Harvard Business School Case 588-051, December 1987. View Details
- Greyser, Stephen A. "Putnam Companies: Crash Communications--1987." Harvard Business School Case 588-047, December 1987. View Details
- Greyser, Stephen A., and Norman Klein. "Investor Relations at AT&T." Harvard Business School Case 588-003, July 1987. View Details
- Greyser, Stephen A., and Roy V. Eales. "Air Canada: Organizing for Public Relations and Media Relations (A)." Harvard Business School Case 586-144, March 1986. (Revised February 1987.) View Details
- Greyser, Stephen A. "Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media." Harvard Business School Case 587-126, February 1987. View Details
- Greyser, Stephen A. "PBS National Advertising Plan." Harvard Business School Case 587-152, February 1987. View Details
- Greyser, Stephen A. "Allied Van Lines, Inc." Harvard Business School Case 585-159, February 1985. (Revised May 1986.) View Details
- Bonoma, Thomas V., and Stephen A. Greyser. "Marketing Edge: An Interview with Professors T.V. Bonoma and Stephen A. Greyser, Video." Harvard Business School Video Supplement 886-528, December 1985. View Details
- Greyser, Stephen A. "Gant Shirtmakers." Harvard Business School Case 577-088, January 1977. (Revised November 1982.) View Details
- Greyser, Stephen A., and John A. Quelch. "Total Cereal." Harvard Business School Case 582-114, April 1982. View Details
- Greyser, Stephen A. "Fieldcrest: Cooperative Advertising." Harvard Business School Case 581-094, December 1980. (Revised February 1982.) View Details
- Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.) View Details
- Greyser, Stephen A. "FTC and Listerine Antiseptic." Harvard Business School Case 578-166, April 1978. View Details
- Greyser, Stephen A. "Rose Milk." Harvard Business School Case 578-024, July 1977. (Revised February 1978.) View Details
- Greyser, Stephen A. "Beech Aircraft Corp. (A)." Harvard Business School Case 513-050, October 1968. (Revised November 1977.) View Details
- Greyser, Stephen A. "North American Soccer League (NASL)." Harvard Business School Case 577-139, March 1977. View Details
- Greyser, Stephen A., and John A. Quelch. "Michigan Consolidated Gas Co." Harvard Business School Case 576-235, April 1976. View Details
- Greyser, Stephen A., and John A. Quelch. "St. Joseph Bank & Trust Co." Harvard Business School Case 576-113, December 1975. View Details
- Greyser, Stephen A., and Paul W. Farris. "Du Darfst (A)." Harvard Business School Case 576-069, October 1975. View Details
- Greyser, Stephen A., and Paul W. Farris. "Becel Margarine." Harvard Business School Case 576-027, October 1975. View Details
- Greyser, Stephen A. "Northwestern Mutual Life Insurance Co. (C)." Harvard Business School Case 575-114, May 1975. (Revised June 1975.) View Details
- Greyser, Stephen A. "Listerine Lozenges." Harvard Business School Case 574-062, February 1974. View Details
- Greyser, Stephen A. "Northwestern Mutual Life Insurance Co. (B)." Harvard Business School Case 574-021, August 1973. View Details
- Greyser, Stephen A. "Northwestern Mutual Life Insurance Co. (A)." Harvard Business School Case 573-046, February 1973. (Revised June 1973.) View Details
- Greyser, Stephen A. "Listerine Antiseptic (A)." Harvard Business School Case 573-060, February 1973. (Revised June 1973.) View Details
- Greyser, Stephen A. "Sodaburst (A)." Harvard Business School Case 571-018, September 1970. View Details
- Other Publications and Materials
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- Greyser, Stephen A. "Sport Business in the Classroom." Contribution to The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry. Paperback edition, edited by Rick Horrow. Human Kinetics, Inc., 2022. View Details
- Greyser, Stephen A. "Commentary: 'Sport Business in the Classroom'." Contribution to The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry, edited by Rick Horrow. Champaign, IL: Human Kinetics, Inc., 2019. (Pages 26-32 of the Instructor Guide Supplement.) View Details
- Research Summary
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Stephen A. Greyser is undertaking an empirical analysis of corporate reputation based on interviews conducted by Opinion Research Corporation with more than four thousand executives in nineteen countries. His study is examining public awareness of, familiarity with, and overall favorability towards, corporations, as well as a variety of specific image attributes and 'maintaining and enhancing' behaviors-support for a company in difficult times, willingness to invest, receptivity to business alliances. Efforts are also being made to link positive and negative corporate reputations to financial performance. A discussion of the concept of corporate reputation and explanation of its components is provided in the paper 'Corporate Reputation: Aid to Growth and Shield.' 'Environmental Behavior and Corporate Reputation,' a related paper published in 1995, reported and interpreted attitudes of the U.S. public towards corporate environmental responsibility.Stephen A. Greyser is continuing to write on and conduct research into the role of marketing and advertising in society. He analyzed in 'Marketing and Public Policy' the evolution of legal and consumer-based issues over recent decades and, for a Stanford University conference on the value of marketing, historical critiques of marketing and advertising. Greyser's assessment of cause-related corporate do-gooding was presented at an AMA conference in the winter of 1995.Stephen A. Greyser continues to explore the issues and problems organizations face as they attempt to communicate effectively with a variety of constituencies. Greyser's work and the course to which it contributes are structured around the business-media-publics model, wherein companies, industries, and business as a whole communicate through general or specialized media to opinion leaders, the financial community, government, employees, and the general public. Topics include: developing public relations and media relations philosophies, strategies, and tactics; identifying relevant audiences; dealing with activists, crises, and media attacks; understanding how the media work; influencing public opinion; maintaining good investor relations; and developing company image, identity, and reputation. Numerous case studies (many inside the board room) and noncase teaching materials are being developed from the research findings.
- Awards & Honors
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Received the 2010 Sports Marketing Lifetime Achievement Award from the American Marketing Association in recognition of his distinguished career contributions to the scientific understanding of sports business.Received the 2009 Pathfinder Award from the Institute for Public Relations. The award is given for significant contribution to the body of knowledge and practice of corporate communications and public relations through scholarly research.Awarded an honorary doctorate from Bradford University in 2022.Elected into the Market Research Council Hall of Fame in the Retired Practitioner Category for "his contributions of outstanding and lasting value to the practice of Market Research."
- Areas of Interest
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- brands and branding
- identity
- nonprofit
- trust
- sports
Industries - In The News
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