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  • ACADEMIC UNITS
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Photo of Leslie K. John

Unit: Negotiation, Organizations & Markets

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(617) 495-6394

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    Areas of Interest

    • consumer behavior
    • decision-making
    • ethics
    • negotiation
    • organizational behavior

    Industries

    • diet services
    • health care
    • internet
    • marketing industry
    MORE

    Leslie K. John

    Marvin Bower Associate Professor

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    Leslie K. John is a Marvin Bower Associate Professor of Business Administration at the Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development. She has also taught extensively in both the required and elective MBA curricula.

    Professor John is a behavioral scientist who studies how people make decisions, and the wisdom or error of those decisions. In her primary line of research, Dr. John studies privacy decision-making, identifying what drives people to share or withhold personal information, as well as their reactions to firms’ and employers’ use of their personal data. In another line of research, Dr. John studies health decision-making, devising psychologically-informed interventions to help people make healthier choices.

    Her work has been published in leading academic journals including the Proceedings of the National Academy of Sciences, Psychological Science, Management Science, The Journal of Marketing Research, and the Journal of the American Medical Association. It has received media coverage in outlets including the New York Times, The Wall Street Journal, Financial Times, and Time Magazine. She has received numerous awards, including from the Association for Psychological Science and the Marketing Science Institute; and was named a Wired Innovation Fellow.

    Professor John holds a Ph.D. in behavioral decision research from Carnegie Mellon University, where she also earned an M.Sc. in psychology and behavioral decision research. She completed her bachelor’s degree in psychology at the University of Waterloo.

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    Featured Work Publications Research Summary Awards & Honors
    1. Uninformed Consent

      Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy?
    2. The Privacy Paradox

      Ever sent an indiscreet selfie? Disclosed private data online? Agreed to terms and conditions without reading them through? If you have, Leslie John knows the reason why.
    3. How to Negotiate with a Liar

      Harvard Business Review, July-August 2016

      People, including negotiators, lie every day, so when you're trying to make a deal, it's important to defend against deception. The best strategy, says the author, is to focus not on detecting lies but on preventing them. She outlines five tactics that research has shown to be effective.


    4. The Advantages of Irrationality

       

    5. The Challenge of Exposing the Truth

    6. Making Better Decisions When It Comes To Your Health

      Ever wonder what’s behind the decisions we make, especially when it comes to eating well and losing weight? Or how companies can incentivize employees to make healthier decisions? Professor Leslie John discusses how people make decisions and how she helps devise interventions to help people make better decisions when it comes to their health.

    In the News

    28 Apr 2020
    Financial Times
    Coronavirus apps: the risk of slipping into a surveillance state
    31 Mar 2020
    Cold Call
    Controlling the Emotion of Negotiation
    04 Mar 2020
    Harvard Business School
    Female Faculty Leading the Way on International Women's Day
    18 Sep 2017
    HBS Working Knowledge
    'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
    23 Nov 2019
    Stitcher
    Big Tech and Data Privacy (w/ Leslie John)

    See more news for Leslie K. John »

    @lesliekjohn
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