Simón Cohen—Founder of Henco Logistics—transformed a small Mexican logistics company into a major player within the industry. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success, an approach he developed following a personal crisis, and eventually captured and codified by the slogan “High Performance, Happy People.” Yet, there is reason to question whether “High Performance, Happy People” can endure through Henco’s rapid growth, leadership transition, and changing employee expectations.