Michael I. Norton

Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School, and a member of Harvard’s Behavioral Insights Group. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management.

He is the co-author - with Elizabeth Dunn - of the book, Happy Money: The Science of Happier Spending (Simon & Schuster).

His work has been published in academic journals including Science, Proceedings of the National Academy of Sciences, Psychological Science, and the Quarterly Journal of Economics, has been covered in media outlets such as the Economist, the Financial Times, the Wall Street Journal, and the Washington Post, and has been parodied by the Onion. He has appeared on National Public Radio, CBS, Fox, and MSNBC, and written op-eds for the New York Times, Forbes, and the Los Angeles Times.

His research has twice been featured in the New York Times Magazine Year in Ideas issue, in 2007 (Ambiguity Promotes Liking) and 2009 (The Counterfeit Self). His "The IKEA Effect: When Labor Leads to Love" was featured in Harvard Business Review's Breakthrough Ideas for 2009. In 2010, he won the Theoretical Innovation Prize from the Society of Personality and Social Psychology; in 2011, he won the SAGE Young Scholars Award from the Foundation for Social and Personality Psychology; in 2012, he was selected for Wired Magazine’s Smart List as one of “50 People Who Will Change the World.” His TEDx talk, How to Buy Happiness, has been viewed more than 4 million times.

Featured Work

Happy Money: The Science of Smarter Spending

For more information on Professor Norton’s new book, Happy Money: The Science of Smarter Spending (Simon & Schuster, 2013), co-authored with Elizabeth Dunn, click here.

Which Will Make You Happier: Buying a New Couch or Going on a Trip?

Morning Joe, MSNBC

MSNBC's Joe Scarborough, co-host of Morning Joe, speaks with Michael Norton and Elizabeth Dunn about their book, Happy Money: The Science of Smarter Spending.

Money Can Buy Happiness, if Spent Properly

CBS This Morning

Can money buy happiness? Anthony Mason speaks with Harvard Business School associate professor and author of "Happy Money" Michael Norton about how certain spending can bring joy.

Michael Norton: How to buy happiness

TEDxCambridge, November 2011

At TEDxCambridge, Michael Norton shares fascinating research on how money can, indeed buy happiness -- when you don't spend it on yourself. Listen for surprising data on the many ways pro-social spending can benefit you, your work, and (of course) other people.

A Shrewd Slogan

The New York Times, October 18, 2011

The 'Last Place Aversion' Paradox

Scientific American, October 12, 2011

'Last-Place Aversion'

The New York Times, September 19, 2011

Is Anti-White Bias a Problem?

The New York Times, May 22, 2011

Rising Wealth Inequality: Should We Care?

The New York Times, March 22, 2011

Spreading the Wealth

The Los Angeles Times, November 10, 2010

Yes, Money Can Buy Happiness

Forbes Magazine, September 13, 2010

The Counterfeit Self

New York Times Magazine Year in Ideas (2009)

The IKEA Effect

Harvard Business Reviews Breakthrough Ideas of 2009

Why Lie When You Can Evade?

The New York Times, January 22, 2012

Books

• Norton, Michael I., Derek D. Rucker and Cait Lamberton, eds. The Cambridge Handbook of Consumer Psychology. New York: Cambridge University Press, 2015. View Details
• Dunn, Elizabeth, and Michael Norton. Happy Money: The Science of Happier Spending. New York: Simon & Schuster, 2013. View Details

Journal Articles

• Stein, Daniel H., Juliana Schroeder, Nicholas M. Hobson, Francesca Gino, and Michael I. Norton. "When Alterations Are Violations: Moral Outrage and Punishment in Response to (Even Minor) Alterations to Rituals." Journal of Personality and Social Psychology 123, no. 1 (July 2022): 123–153. View Details
• Collins, Hanne K., Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton, and Alison Wood Brooks. "Relational Diversity in Social Portfolios Predicts Well-Being." Proceedings of the National Academy of Sciences 119, no. 43 (October 17, 2022). View Details
• Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12. View Details
• Kim, Tami, Kate Barasz, Michael I. Norton, and Leslie K. John. "Calculators for Women: When Identity-Based Appeals Backfire." Special Issue on Racism and Discrimination in the Marketplace edited by Samantha N. N. Cross and Stephanie Dellande. Journal of the Association for Consumer Research 8, no. 1 (January 2023): 72–82. View Details
• Prinsloo, Emily, Kate Barasz, Leslie K. John, and Michael I. Norton. "Opportunity Neglect: An Aversion to Low-probability Gains." Psychological Science 33, no. 11 (November 2022): 1857–1866. View Details
• Schlager, Tobias, Bhavya Mohan, Katherine DeCelles, and Michael I. Norton. "Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps." Special Issue on Consumer Psychology for the Greater Good. Journal of Consumer Psychology 31, no. 3 (July 2021): 518–531. View Details
• Garcia-Rada, Ximena, Mary Steffel, Elanor F. Williams, and Michael I. Norton. "Consumers Value Effort over Ease When Caring for Close Others." Journal of Consumer Research 48, no. 6 (April 2022): 970–990. View Details
• Donnelly, Grant E., Anne V. Wilson, Ashley V. Whillans, and Michael I. Norton. "Communicating Resource Scarcity and Interpersonal Connection." Journal of Consumer Psychology 31, no. 4 (October 2021): 726–745. View Details
• Buell, Ryan W., Ethan Porter, and Michael I. Norton. "Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government." Manufacturing & Service Operations Management 23, no. 4 (July–August 2021): 781–802. View Details
• Hauser, Oliver P., Gordon T. Kraft-Todd, David Rand, Martin A. Nowak, and Michael I. Norton. "Invisible Inequality Leads to Punishing the Poor and Rewarding the Rich." Behavioural Public Policy 5, no. 3 (July 2021): 333–353. View Details
• Kim, Tami, Ovul Sezer, Juliana Schroeder, Jane L. Risen, Francesca Gino, and Michael I. Norton. "Work Group Rituals Enhance the Meaning of Work." Organizational Behavior and Human Decision Processes 165 (July 2021): 197–212. View Details
• Aknin, Lara B., Elizabeth W. Dunn, Jason Proulx, Iris Lok, and Michael I. Norton. "Does Spending Money on Others Promote Happiness? A Registered Replication Report." Journal of Personality and Social Psychology 119, no. 2 (August 2020). View Details
• Dunn, Elizabeth, A.V. Whillans, Michael I. Norton, and Lara B. Aknin. "Prosocial Spending and Buying Time: Money as a Tool for Increasing Subjective Well-Being." Advances in Experimental Social Psychology 61 (2020). View Details
• Smeets, Paul, A.V. Whillans, Rene Bekkers, and Michael I. Norton. "Time Use and Happiness of Millionaires: Evidence from the Netherlands." Social Psychological & Personality Science 11, no. 3 (April 2020): 295–307. View Details
• Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton. "Procedural Justice and the Risks of Consumer Voting." Management Science 65, no. 11 (November 2019): 5234–5251. View Details
• Garcia-Rada, Ximena, Ovul Sezer, and Michael I. Norton. "Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals." Journal of the Association for Consumer Research 4, no. 2 (April 2019): 185–197. View Details
• Kim, Tami, Ting Zhang, and Michael I. Norton. "Pettiness in Social Exchange." Journal of Experimental Psychology: General 148, no. 2 (February 2019): 361–373. View Details
• Mogilner, Cassie, and Michael I. Norton. "Preferences for Experienced Versus Remembered Happiness." Journal of Positive Psychology 14, no. 2 (2019): 244–251. View Details
• Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton. "Handshaking Promotes Deal-Making by Signaling Cooperative Intent." Journal of Personality and Social Psychology 116, no. 5 (May 2019): 743–768. View Details
• Yang, Haiyang, Ziv Carmon, Dan Ariely, and Michael I. Norton. "The Feeling of Not Knowing It All." Journal of Consumer Psychology 29, no. 3 (July 2019): 455–462. View Details
• Consiglio, Irene, Daniella Kupor, Francesca Gino, and Michael I. Norton. "Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships." Journal of Consumer Psychology 28, no. 1 (January 2018): 5–22. View Details
• De Neve, Jan-Emmanuel, George Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos, and Michael I. Norton. "The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence Using Subjective Well-being Data." Review of Economics and Statistics 100, no. 2 (May 2018): 362–375. View Details
• Donnelly, Grant Edward, Tianyi Zheng, Emily Haisley, and Michael I. Norton. "The Amount and Source of Millionaires' Wealth (Moderately) Predicts Their Happiness." Personality and Social Psychology Bulletin 44, no. 5 (May 2018): 684–699. View Details
• Lamberton, Cait, Jan-Emmanuel De Neve, and Michael I. Norton. "The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance." Special Issue on Marketplace Morality. Journal of Consumer Psychology 28, no. 2 (April 2018): 310–328. View Details
• Mohan, Bhavya, Tobias Schlager, Rohit Deshpandé, and Michael I. Norton. "Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios." Special Issue on Marketplace Morality. Journal of Consumer Psychology 28, no. 2 (April 2018): 344–352. View Details
• Sezer, Ovul, Francesca Gino, and Michael I. Norton. "Humblebragging: A Distinct—and Ineffective—Self-Presentation Strategy." Journal of Personality and Social Psychology 114, no. 1 (January 2018): 52–74. View Details
• Tian, D. A., J. Schroeder, G. Haubl, J. Risen, M. I. Norton, and F. Gino. "Enacting Rituals to Improve Self-control." Journal of Personality and Social Psychology 114, no. 6 (June 2018): 851–876. View Details
• Whillans, A.V., Elizabeth W. Dunn, and Michael I. Norton. "Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time." Social Influence 13, no. 2 (2018): 117–124. View Details
• Barasz, Kate, Leslie John, Elizabeth A. Keenan, and Michael I. Norton. "Pseudo-Set Framing." Journal of Experimental Psychology: General 146, no. 10 (October 2017): 1460–1477. View Details
• Donnelly, Grant Edward, Cait Lamberton, Rebecca Walker Reczek, and Michael I. Norton. "Social Recycling Transforms Unwanted Goods into Happiness." Journal of the Association for Consumer Research 2, no. 1 (January 2017): 48–63. View Details
• Goranson, Amelia, Ryan S. Ritter, Adam Waytz, Michael I. Norton, and Kurt Gray. "Dying Is Unexpectedly Positive." Psychological Science 28, no. 7 (July 2017): 988–999. View Details
• Hauser, Oliver P., and Michael I. Norton. "(Mis)perceptions of Inequality." Special Issue on Inequality and Social Class. Current Opinion in Psychology 18 (December 2017): 21–25. View Details
• Hobson, Nicholas M., Francesca Gino, Michael I. Norton, and Michael Inzlicht. "When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology." Psychological Science 28, no. 6 (June 2017): 733–750. View Details
• Jackson, Joshua Conrad, David Rand, Kevin Lewis, Michael I. Norton, and Kurt Gray. "Agent-based Modeling: A Guide for Social Psychologists." Social Psychological & Personality Science 8, no. 4 (May 2017): 387–395. View Details
• John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155. View Details
• Rogers, Todd, Don A. Moore, and Michael I. Norton. "The Belief in a Favorable Future." Psychological Science 28, no. 9 (September 2017): 1290–1301. View Details
• Rogers, Todd, Richard Zeckhauser, F. Gino, Michael I. Norton, and Maurice E. Schweitzer. "Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others." Journal of Personality and Social Psychology 112, no. 3 (March 2017): 456–473. View Details
• Whillans, Ashley V., Elizabeth W. Dunn, Paul Smeets, Rene Bekkers, and Michael I. Norton. "Buying Time Promotes Happiness." Proceedings of the National Academy of Sciences 114, no. 32 (August 8, 2017). (Ranked in the top 100 most talked about articles across science in 2017 (Almetric).) View Details
• Whillans, A.V., and Michael I. Norton. "If You Want to Feel Better, Spend Money on Saving Time." Wall Street Journal (online) (September 11, 2017). View Details
• Zhang, Ting, Francesca Gino, and Michael I. Norton. "The Surprising Effectiveness of Hostile Mediators." Management Science 63, no. 6 (June 2017): 1972–1992. View Details
• Brooks, Alison Wood, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton, and Maurice Schweitzer. "Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety." Organizational Behavior and Human Decision Processes 137 (November 2016): 71–85. View Details
• DeCelles, K. A., and Michael I. Norton. "Physical and Situational Inequality on Airplanes Predict Air Rage." Proceedings of the National Academy of Sciences 113, no. 20 (May 17, 2016): 5588–5591. View Details
• Gino, Francesca, Michael I. Norton, and Roberto A. Weber. "Motivated Bayesians: Feeling Moral While Acting Egoistically." Journal of Economic Perspectives 30, no. 3 (Summer 2016): 189–212. View Details
• John, Leslie K., Kate Barasz, and Michael I. Norton. "Hiding Personal Information Reveals the Worst." Proceedings of the National Academy of Sciences 113, no. 4 (January 26, 2016): 954–959. View Details
• Kessler, Judd B., and Michael I. Norton. "Tax Aversion in Labor Supply." Special Issue on Taxation, Social Norms and Compliance. Journal of Economic Behavior & Organization 124 (April 2016): 15–28. View Details
• Martin, Jolie M., Martin Reimann, and Michael I. Norton. "Experience Theory, or How Desserts Are Like Losses." Journal of Experimental Psychology: General 145, no. 11 (November 2016): 1460–1472. View Details
• Mogilner, Cassie, and Michael I. Norton. "Time, Money, and Happiness." Current Opinion in Psychology 10 (August 2016): 12–16. View Details
• Sezer, Ovul, Michael I. Norton, Francesca Gino, and Kathleen Vohs. "Family Rituals Improve the Holidays." Special Issue on the Science of Hedonistic Consumption. Journal of the Association for Consumer Research 1, no. 4 (October 2016): 509–526. View Details
• Chance, Zoë, and Michael I. Norton. "The What and Why of Self-deception." Special Issue on Morality and Ethics edited by Francesca Gino and Shaul Salvi. Current Opinion in Psychology 6 (December 2015): 104–107. View Details
• Chance, Zoe, Francesca Gino, Michael I. Norton, and Dan Ariely. "The Slow Decay and Quick Revival of Self-deception." Art. 1075. Frontiers in Psychology 6 (August 19, 2015): 1–6. View Details
• Chaplin, Lan Nguyen, and Michael I. Norton. "Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform." Child Development 86, no. 2 (March–April 2015): 651–658. View Details
• Cuddy, Amy, Elizabeth Baily Wolf, Peter Glick, Susan Crotty, Jihye Chong, and Michael I. Norton. "Men as Cultural Ideals: Cultural Values Moderate Gender Stereotype Content." Journal of Personality and Social Psychology 109, no. 4 (October 2015): 622–635. View Details
• Finkel, Eli J., Michael I. Norton, Harry T. Reis, Dan Ariely, Peter A. Caprariello, Paul W. Eastwick, Jenna H. Frost, and Michael R. Maniaci. "When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries." Perspectives on Psychological Science 10, no. 1 (January 2015): 3–19. View Details
• Koster, Raphael, Tali Sharot, Rachel Yuan, Benedetto De Martino, Michael I. Norton, and Raymond J. Dolan. "How Beliefs about Self-creation Inflate Value in the Human Brain." Art. 473. Frontiers in Human Neuroscience 9 (September 2015): 1–10. View Details
• Kuziemko, Ilyana, Michael I. Norton, Emmanuel Saez, and Stefanie Stantcheva. "How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments." American Economic Review 105, no. 4 (April 2015): 1478–1508. View Details
• Rogers, Todd, Katherine L Milkman, Leslie K. John, and Michael I. Norton. "Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks." Behavioral Science & Policy 1, no. 2 (December 2015): 33–41. View Details
• Teachman, Bethany A., Michael I. Norton, and Barbara A. Spellman. "Memos to the President from a 'Council of Psychological Science Advisers'." Perspectives on Psychological Science 10, no. 6 (November 2015): 697–700. View Details
• Anik, Lalin, and Michael I. Norton. "Matchmaking Promotes Happiness." Social Psychological & Personality Science 5, no. 6 (August 2014): 644–652. View Details
• Anik, Lalin, Michael I. Norton, and Dan Ariely. "Contingent Match Incentives Increase Donations." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 790–801. View Details
• Dunn, Elizabeth W., Lara B. Aknin, and Michael I. Norton. "Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off." Current Directions in Psychological Science 23, no. 1 (February 2014): 41–47. View Details
• Gray, Kurt, David G. Rand, Eyal Ert, Kevin Lewis, Steve Hershman, and Michael I. Norton. "The Emergence of 'Us and Them' in 80 Lines of Code: Modeling Group Genesis in Homogeneous Populations." Psychological Science 25, no. 4 (April 2014): 982–990. View Details
• Gray, Kurt, Adrian F. Ward, and Michael I. Norton. "Paying It Forward: Generalized Reciprocity and the Limits of Generosity." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 247–254. View Details
• Kiatpongsan, Sorapop, and Michael I. Norton. "How Much (More) Should CEOs Make? A Universal Desire for More Equal Pay." Perspectives on Psychological Science 9, no. 6 (November 2014): 587–593. View Details
• Kupor, Daniella, Zakary L. Tormala, and Michael I. Norton. "The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential." Journal of Experimental Social Psychology 55 (November 2014): 210–216. View Details
• Kupor, Daniella, Zakary L. Tormala, Michael I. Norton, and Derek D. Rucker. "Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal." Social Psychological & Personality Science 5, no. 3 (April 2014): 263–270. View Details
• Kuziemko, Ilyana, Ryan W. Buell, Taly Reich, and Michael Norton. "'Last-place Aversion': Evidence and Redistributive Implications." Quarterly Journal of Economics 129, no. 1 (February 2014): 105–149. View Details
• Leimgruber, Kristin L., Adrian F. Ward, Jane Widness, Michael I. Norton, Kristina R. Olson, Kurt Gray, and Laurie R. Santos. "Give What You Get: Capuchin Monkeys (Cebus Apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics." PLoS ONE 9, no. 1 (January 2014). View Details
• Morewedge, Carey K., Colleen Giblin, and Michael I. Norton. "The (Perceived) Meaning of Spontaneous Thoughts." Journal of Experimental Psychology: General 143, no. 4 (August 2014): 1742–1754. View Details
• Norton, Michael I. "Unequality: Who Gets What and Why It Matters." Policy Insights from the Behavioral and Brain Sciences 1, no. 1 (2014): 151–155. View Details
• Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014). View Details
• Norton, Michael I., and Francesca Gino. "Rituals Alleviate Grieving for Loved Ones, Lovers, and Lotteries." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 266–272. View Details
• Norton, Michael I., David T. Neal, Cassandra L. Govan, Dan Ariely, and Elise Holland. "The Not-So-Common-Wealth of Australia: Evidence for a Cross-Cultural Desire for a More Equal Distribution of Wealth." Analyses of Social Issues and Public Policy 14, no. 1 (December 2014): 339–351. View Details
• Quoidbach, Jordi, June Gruber, Moira Mikolajczak, Alexsandr Kogan, Ilios Kotsou, and Michael I. Norton. "Emodiversity and the Emotional Ecosystem." Journal of Experimental Psychology: General 143, no. 6 (December 2014): 2057–2066. View Details
• Rudd, Melanie, Jennifer Aaker, and Michael I. Norton. "Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness." Journal of Experimental Social Psychology 54 (September 2014): 11–24. View Details
• Shaw, Alex, Natalia Montinari, Marco Piovesan, Kristina Olson, Francesca Gino, and Michael I. Norton. "Children Develop a Veil of Fairness." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 363–375. View Details
• Waytz, Adam, and Michael I. Norton. "Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs." Emotion 14, no. 2 (April 2014): 434–444. View Details
• Zhang, Ting, Tami Kim, Alison Wood Brooks, Francesca Gino, and Michael I. Norton. "A 'Present' for the Future: The Unexpected Value of Rediscovery." Psychological Science 25, no. 10 (October 2014): 1851–1860. View Details
• Aknin, Lara B., Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine Burns, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire Ashton-James, and Michael I. Norton. "Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal." Journal of Personality and Social Psychology 104, no. 4 (April 2013): 635–652. View Details
• Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton. "Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending." International Journal of Happiness and Development 1, no. 2 (2013): 155–171. View Details
• Aknin, Lara B., Elizabeth W. Dunn, Ashley V. Whillans, Adam M. Grant, and Michael I. Norton. "Making a Difference Matters: Impact Unlocks the Emotional Benefits of Prosocial Spending." Journal of Economic Behavior & Organization 88 (April 2013): 90–95. View Details
• Anik, Lalin, Lara B. Aknin, Elizabeth W. Dunn, Michael I. Norton, and Jordi Quoidbach. "Prosocial Bonuses Increase Employee Satisfaction and Team Performance." PLoS ONE 8, no. 9 (September 2013): 1–8. View Details
• Giblin, Colleen, Carey K. Morewedge, and Michael I. Norton. "Unexpected Benefits of Deciding by Mind Wandering." Art. 598. Frontiers in Psychology 4 (September 6, 2013). View Details
• John, Leslie K., and Michael I. Norton. "Converging to the Lowest Common Denominator in Physical Health." Special Issue on Health Psychology Meets Behavioral Economics. Health Psychology 32, no. 9 (September 2013): 1023–1028. View Details
• Norton, Michael I. "All Ranks Are Local: Why Humans Are Both (Painfully) Aware and (Surprisingly) Unaware of Their Lot in Life." Psychological Inquiry 24, no. 2 (April–June 2013): 124–125. View Details
• Norton, Michael I., Malia F. Mason, Joseph A. Vandello, Andrew Biga, and Rebecca Dyer. "An fMRI Investigation of Racial Paralysis." Social Cognitive and Affective Neuroscience 8, no. 4 (April 2013): 387–393. View Details
• Norton, Michael I., and Evan P. Apfelbaum. "The Costs of Racial 'Color Blindness'." Harvard Business Review 91, nos. 7/8 (July–August 2013): 22. View Details
• Vohs, J., Y. Wang, F. Gino, and M. I. Norton. "Rituals Enhance Consumption." Psychological Science 24, no. 9 (September 2013): 1714–1721. View Details
• Adams, Gabrielle S., Francis J. Flynn, and Michael I. Norton. "The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo." Psychological Science 23, no. 10 (October 2012): 1145–1150. View Details
• Aknin, Lara B., Elizabeth W. Dunn, and Michael I. Norton. "Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness." Journal of Happiness Studies 13, no. 2 (April 2012): 347–355. View Details
• Anik, Lalin, and Michael I. Norton. "iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks." Social Influence 7, no. 3 (July 2012): 154–171. View Details
• Apfelbaum, Evan P., Michael I. Norton, and Samuel R. Sommers. "Racial Colorblindness: Emergence, Practice, and Implications." Current Directions in Psychological Science 21, no. 3 (June 2012): 205–209. View Details
• Gneezy, Ayelet, Alex Imas, Amber Brown, Leif D. Nelson, and Michael I. Norton. "Paying to Be Nice: Consistency and Costly Prosocial Behavior." Management Science 58, no. 1 (January 2012): 179–187. View Details
• LeBoeuf, Robyn A., and Michael I. Norton. "Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes." Journal of Consumer Research 39, no. 1 (June 2012): 128–141. View Details
• Mochon, Daniel, Michael I. Norton, and Dan Ariely. "Bolstering and Restoring Feelings of Competence via the IKEA Effect." International Journal of Research in Marketing 29, no. 4 (December 2012): 363–369. View Details
• Mogilner, Cassie, Zoe Chance, and Michael I. Norton. "Giving Time Gives You Time." Psychological Science 23, no. 10 (October 2012): 1233–1238. View Details
• Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive 'Power' of Stigma?" Organizational Behavior and Human Decision Processes 117, no. 2 (March 2012): 261–268. View Details
• Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460. View Details
• Small, Deborah A., Devin G. Pope, and Michael I. Norton. "An Age Penalty in Racial Preferences." Social Psychological & Personality Science 3, no. 6 (November 2012): 730–737. View Details
• Tormala, Zakary L., Jayson Jia, and Michael I. Norton. "The Preference for Potential." Journal of Personality and Social Psychology 103, no. 4 (October 2012): 567–583. View Details
• Aknin, Lara B., Gillian M. Sandstrom, Elizabeth W. Dunn, and Michael I. Norton. "It's the Recipient That Counts: Spending Money on Strong Social Ties Leads to Greater Happiness Than Spending on Weak Social Ties." PLoS ONE 6, no. 2 (February 2011): e17018. View Details
• Ariely, Dan, and Michael I. Norton. "From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making." Wiley Interdisciplinary Reviews: Cognitive Science 2, no. 1 (January–February 2011): 39–46. View Details
• Buell, Ryan W., and Michael I. Norton. "The Labor Illusion: How Operational Transparency Increases Perceived Value." Management Science 57, no. 9 (September 2011): 1564–1579. View Details
• Buell, Ryan W., and Michael I. Norton. "Think Customers Hate Waiting? Not So Fast..." Harvard Business Review 89, no. 5 (May 2011). View Details
• Chance, Zoe, Michael I. Norton, Francesca Gino, and Dan Ariely. "Temporal View of the Costs and Benefits of Self-Deception." Proceedings of the National Academy of Sciences 108, no. S3 (September 13, 2011): 15655–15659. View Details
• Mochon, Daniel, Michael I. Norton, and Dan Ariely. "Who Benefits from Religion?" Social Indicators Research 101, no. 1 (March 2011): 1–15. View Details
• Norton, Michael I., Lalin Anik, Lara B. Aknin, and Elizabeth W. Dunn. "Is Life Nasty, Brutish, and Short? Philosophies of Life and Well-Being." Social Psychological & Personality Science 2, no. 6 (November 2011): 570–575. View Details
• Norton, Michael I., and Dan Ariely. "Building a Better America—One Wealth Quintile at a Time." Perspectives on Psychological Science 6, no. 1 (January 2011): 9–12. View Details
• Norton, Michael I., and Samuel R. Sommers. "Whites See Racism as a Zero-Sum Game That They Are Now Losing." Perspectives on Psychological Science 6, no. 3 (May 2011): 215–218. View Details
• Rogers, Todd, and Michael I. Norton. "The Artful Dodger: Answering the Wrong Question the Right Way." Journal of Experimental Psychology: Applied 17, no. 2 (June 2011): 139–147. View Details
• Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565. View Details
• Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720. View Details
• Rogers, Todd, and Michael I. Norton. "People Often Trust Eloquence More Than Honesty." Harvard Business Review 88, no. 11 (November 2010): 36–37. View Details
• Aknin, Lara B., Michael I. Norton, and Elizabeth W. Dunn. "From Wealth to Well-Being? Money Matters, but Less than People Think." Journal of Positive Psychology 4, no. 6 (2009): 523–527. View Details
• Ariely, Dan, and Michael I. Norton. "Conceptual Consumption." Annual Review of Psychology 60 (2009): 475–499. View Details
• Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009). View Details
• Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926. View Details
• Mason, Malia, Rebecca Dyer, and Michael I. Norton. "Neural Mechanisms of Social Influence." Organizational Behavior and Human Decision Processes 110, no. 2 (November 2009): 152–159. View Details
• Morewedge, Carey K., and Michael I. Norton. "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams." Journal of Personality and Social Psychology 96, no. 2 (February 2009): 249–264. (Winner of Society for Personality and Social Psychology. Theoretical Innovation Prize For an article or book chapter judged to provide the most innovative theoretical contribution to social/personality psychology within a given year presented by Society for Personality and Social Psychology​.) View Details
• Norton, Michael I. "The IKEA Effect: When Labor Leads to Love." Harvard Business Review 87, no. 2 (February 2009): 30. View Details
• Apfelbaum, Evan P., Kristin Pauker, Nalini Ambady, Samuel R. Sommers, and Michael I. Norton. "Learning (Not) to Talk About Race: When Older Children Underperform in Social Categorization." Developmental Psychology 44, no. 5 (2008). View Details
• Apfelbaum, Evan P., Samuel R. Sommers, and Michael I. Norton. "Seeing Race and Seeming Racist? Evaluating Strategic Colorblindness in Social Interaction." Journal of Personality and Social Psychology 95, no. 4 (October 2008): 918–932. View Details
• Ariely, Dan, and Michael I. Norton. "How Actions Create—Not Just Reveal—Preferences." Trends in Cognitive Sciences 12, no. 1 (January 2008): 13–16. View Details
• Dunn, Elizabeth W., Lara B. Aknin, and Michael I. Norton. "Spending Money on Others Promotes Happiness." Science 319, no. 5870 (March 21, 2008): 1687–1688. View Details
• Frost, Jeana H., Zoe Chance, Michael I. Norton, and Dan Ariely. "People Are Experience Goods: Improving Online Dating with Virtual Dates." Journal of Interactive Marketing 22, no. 1 (winter 2008): 51–62. View Details
• Mochon, Daniel, Michael I. Norton, and Dan Ariely. "Getting off the Hedonic Treadmill, One Step at a Time: The Impact of Regular Religious Practice and Exercise on Well-Being." Journal of Economic Psychology 29, no. 5 (November 2008): 632–642. View Details
• Norton, Michael I., and Elizabeth W. Dunn. "Help Employees Give Away Some of That Bonus." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 27. View Details
• Norton, Michael I., Joseph A. Vandello, Andrew Biga, and John M. Darley. "Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race." Social Cognition 26, no. 1 (2008): 102–111. View Details
• Sommers, Samuel R., and Michael I. Norton. "Race and Jury Selection: Psychological Perspectives on the Peremptory Challenge Debate." American Psychologist 63, no. 6 (September 2008): 527–539. View Details
• Ariely, Dan, and Michael I. Norton. "Psychology and Experimental Economics: A Gap in Abstraction." Current Directions in Psychological Science 16, no. 6 (December 2007): 336–339. View Details
• Cuddy, A.J.C., M. Rock, and M. I. Norton. "Aid in the Aftermath of Hurricane Katrina: Inferences of Secondary Emotions and Intergroup Helping." Group Processes & Intergroup Relations 10, no. 1 (January 2007): 107–118. View Details
• Mason, Malia F., Michael I. Norton, Jack D. Van Horn, Daniel M. Wegner, Scott D. Grafton, and C. Neil Macrae. "Wandering Minds: The Default Network and Stimulus-Independent Thought." Science 315, no. 5810 (January 19, 2007): 393–395. View Details
• Norton, Michael I., Jeana H. Frost, and Dan Ariely. "Less is More: The Lure of Ambiguity, or Why Familiarity Breeds Contempt." Journal of Personality and Social Psychology 92, no. 1 (January 2007): 97–105. View Details
• Norton, Michael I., Samuel R. Sommers, and Sara Brauner. "Bias in Jury Selection: Justifying Prohibited Peremptory Challenges." Journal of Behavioral Decision Making 20, no. 5 (December 2007): 467–479. View Details
• Sommers, Samuel R., and Michael I. Norton. "Race-Based Judgments, Race-Neutral Justifications: Experimental Examination of Peremptory Use and the Batson Challenge Procedure." Law and Human Behavior 31, no. 3 (June 2007): 261–273. View Details
• Norton, Michael I., Samuel R. Sommers, Evan P. Apfelbaum, Natassia Pura, and Dan Ariely. "Color Blindness and Interracial Interaction: Playing the Political Correctness Game." Psychological Science 17, no. 11 (November 2006): 949–953. View Details
• Norton, Michael I., Samuel R. Sommers, Joseph A. Vandello, and John M. Darley. "Mixed Motives and Racial Bias: The Impact of Legitimate and Illegitimate Criteria on Decision-making." Psychology, Public Policy, and Law 12, no. 1 (February 2006): 36–55. View Details
• Sommers, Samuel R., and Michael I. Norton. "Lay Theories about Racists: What Constitutes Racism (and What Doesn't)." Group Processes & Intergroup Relations 9, no. 1 (January 2006): 117–138. View Details
• Cuddy, A.J.C., M. I. Norton, and S. T. Fiske. "This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype." Journal of Social Issues 61, no. 2 (June 2005): 267–285. View Details
• Nelson, Leif D., and Michael I. Norton. "From Student to Superhero: Situational Primes Shape Future Helping." Journal of Experimental Social Psychology 41, no. 4 (July 2005): 423–430. View Details
• Monin, Benoit, Michael I. Norton, Joel Cooper, and Michael A. Hogg. "Reacting to an Assumed Situation vs. Conforming to an Assumed Reaction: The Role of Perceived Speaker Attitude in Vicarious Dissonance." Group Processes & Intergroup Relations 7, no. 3 (July 2004): 207–220. View Details
• Norton, Michael I., Joan M. DiMicco, Ron Caneel, and Dan Ariely. "AntiGroupWare and Second Messenger: Simple Systems for Improving (and Eliminating) Meetings." BT Technology Journal 22, no. 4 (October 2004): 83–88. View Details
• Norton, Michael I., and George R. Goethals. "Spin (and Pitch) Doctors: Campaign Strategies in Televised Political Debates." Political Behavior 26, no. 3 (September 2004): 227–248. View Details
• Norton, Michael I., Joseph A. Vandello, and John M. Darley. "Casuistry and Social Category Bias." Journal of Personality and Social Psychology 87, no. 6 (December 2004): 817–831. View Details
• Monin, Benoit, and Michael I. Norton. "Perceptions of a Fluid Consensus: Uniqueness Bias, False Consensus, False Polarization and Pluralistic Ignorance in a Water Conservation Crisis." Personality and Social Psychology Bulletin 29, no. 5 (May 2003): 559–567. View Details
• Norton, Michael I., Benoit Monin, Joel Cooper, and Michael A. Hogg. "Vicarious Dissonance: Attitude Change from the Inconsistency of Others." Journal of Personality and Social Psychology 85, no. 1 (July 2003): 47–62. View Details
• Fein, Steven, Seth J. Morgan, Michael I. Norton, and Samuel R. Sommers. "Hype and Suspicion: The Effects of Pretrial Publicity, Race, and Suspicion on Jurors' Verdicts." Journal of Social Issues 53, no. 3 (Fall 1997): 487–502. View Details

Book Chapters

• Aknin, Lara B., Ashley V. Whillans, Michael I. Norton, and Elizabeth W. Dunn. "Happiness and Prosocial Behavior: An Evaluation of the Evidence." Chap. 4 in World Happiness Report, edited by John F. Helliwell, Richard Layard, and Jeffrey D. Sachs, 67–86. New York: Sustainable Development Solutions Network, 2019. View Details
• De Neve, Jan-Emmanuel, and Council Members: A. Blankson, A. Clark, C. Cooper, H. James, C. Krekel, J. Lim, P. Litchfield, J. Moss, M. I. Norton, M. Rojas, G. Ward, and A.V. Whillans. "Work and Well-being: A Global Perspective." Chap. 5 in Global Happiness Policy Report, edited by Global Council for Happiness and Wellbeing, 74–127. New York: Sustainable Development Solutions Network, 2018. Electronic. View Details
• Mogilner, Cassie, A.V. Whillans, and Michael I. Norton. "Time, Money, and Subjective Wellbeing." In Handbook of Well-Being, edited by Ed Diener, Shigehiro Oishi, and Louis Tay. Noba Scholar Handbook Series. Salt Lake City: DEF Publishers, 2018. Electronic. View Details
• Anik, L., L. B. Aknin, M. I. Norton, and E. W. Dunn. "Feeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior." In The Science of Giving: Experimental Approaches to the Study of Charity, edited by D. M. Oppenheimer and C. Y. Olivola. Psychology Press, 2010. View Details
• Chance, Zoe, and Michael I. Norton. "I Read Playboy for the Articles: Justifying and Rationalizing Questionable Preferences." In The Interplay of Truth and Deception, edited by M. S. McGlone and M. L. Knapp. Routledge, 2008. View Details

Working Papers

• Ward, George, Hanne Collins, Michael I. Norton, and Ashley V. Whillans. "Work Values Shape the Relationship Between Stress and (Un)Happiness." Harvard Business School Working Paper, No. 21-044, September 2020. View Details
• Mohan, Bhavya, Serena Hagerty, and Michael Norton. "Consumers Punish Firms That Cut Employee Pay in Response to COVID-19." Harvard Business School Working Paper, No. 21-020, August 2020. View Details
• Kiatpongsan, Sorapop, and Michael I. Norton. "Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)." Harvard Business School Working Paper, No. 20-114, April 2020. View Details
• Garcia-Rada, Ximena, Leslie K. John, Ed O’Brien, and Michael I. Norton. "A Preference for Revision Absent Objective Improvement." Harvard Business School Working Paper, No. 19-087, February 2019. (Revised February 2022. Revise and resubmit, Journal of Marketing Research.) View Details
• Sezer, Ovul, Alison Wood Brooks, and Michael I. Norton. "Backhanded Compliments: How Negative Comparisons Undermine Flattery." Harvard Business School Working Paper, No. 18-082, February 2018. View Details
• Whillans, A.V., Jessie Pow, and Michael I. Norton. "Buying Time Promotes Relationship Satisfaction." Harvard Business School Working Paper, No. 18-072, January 2018. (Revised January 2020.) View Details
• Sanders, Michael, Sarah Smith, and Michael I. Norton. "Non-Standard Matches and Charitable Giving." Harvard Business School Working Paper, No. 13-094, May 2013. View Details
• Chance, Zoe, and Michael I. Norton. "'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences." Harvard Business School Working Paper, No. 10-018, September 2009. View Details
• Anik, Lalin, Lara B. Aknin, Michael I. Norton, and Elizabeth W. Dunn. "Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior." Harvard Business School Working Paper, No. 10-012, August 2009. View Details

Cases and Teaching Materials

• Mayo, Anthony J., Alan MacCormack, Teresa Amabile, and Michael Norton. "FIELD Foundations." Harvard Business School Course Overview Note 415-011, July 2014. (Revised August 2018.) View Details
• John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.) View Details
• Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014. View Details
• Keinan, Anat, Michael Norton, German Echecopar, and Cintra Scott. "Gastón Acurio: A Recipe for Success." Harvard Business School Case 514-014, May 2014. (Revised January 2015.) View Details
• Norton, Michael I., and Jeremy Dann. "Juan Valdez: Innovation in Caffeination." Harvard Business School Case 513-090, February 2013. (Revised May 2013.) View Details
• Norton, Michael I., and Jeremy Dann. "Juan Valdez: Innovation in Caffeination." Harvard Business School Teaching Note 514-027, August 2013. View Details
• Norton, Michael I., Luc Wathieu, Betsy Page Sigman, and Marco Bertini. "What's the Deal with LivingSocial?" Harvard Business School Case 512-065, February 2012. (Revised August 2013.) View Details
• Norton, Michael. "What's the Deal with LivingSocial? (TN)." Harvard Business School Teaching Note 513-086, March 2013. View Details
• Keinan, Anat, Jill Avery, Fiona Wilson, and Michael Norton. "EILEEN FISHER: Repositioning the Brand." Harvard Business School Case 512-085, April 2012. (Revised May 2012.) View Details
• Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.) View Details
• Norton, Michael, and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change (TN)." Harvard Business School Teaching Note 513-087, March 2013. View Details
• Norton, Michael I. "Note on Evaluating Empirical Research." Harvard Business School Background Note 512-019, July 2011. (Revised August 2013.) View Details
• Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas J. Steenburgh. "Better World Books." Harvard Business School Case 511-057, September 2010. (Revised April 2012.) View Details
• Norton, Michael I., Jill Avery, Fiona Wilson, and Thomas Steenburgh. "Better World Books (TN) ." Harvard Business School Teaching Note 512-106, June 2012. View Details
• Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas Steenburgh. "Better World Books Video." Harvard Business School Video Supplement 512-701, August 2011. View Details
• Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.) View Details
• Norton, Michael. "Local Motors: Designed by the Crowd, Built by the Customer (TN)." Harvard Business School Teaching Note 513-088, March 2013. View Details
• Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (A)." Harvard Business School Case 509-013, July 2008. (Revised February 2009.) View Details
• Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (B)." Harvard Business School Supplement 509-014, July 2008. (Revised February 2009.) View Details
• Norton, Michael I., and Youngme E. Moon. "(PRODUCT) RED (TN) (A) and (B)." Harvard Business School Teaching Note 509-054, April 2009. (Revised April 2009.) View Details
• Moon, Youngme E., and Michael I. Norton. "(PRODUCT) RED Video (A) & (B)." Harvard Business School Video Supplement 509-724, March 2009. View Details
• Norton, Michael I., Julian Villanueva, and Luc Wathieu. "elBulli: The Taste of Innovation." Harvard Business School Case 509-015, July 2008. (Revised March 2009.) (Also available in Spanish: 509S01-PDF-SPA.) View Details
• Norton, Michael I., Julian Villanueva, and Luc Wathieu. "elBulli: The Taste of Innovation (TN)." Harvard Business School Teaching Note 509-055, March 2009. View Details
• Ofek, Elie, Thomas J. Steenburgh, Michael I. Norton, and Kerry Herman. "RKS Guitars." Harvard Business School Case 507-003, October 2006. (Revised August 2007.) View Details
• Steenburgh, Thomas J., and Michael I. Norton. "Pitch Yourself!" Harvard Business School Exercise 508-039, September 2007. (Revised March 2009.) View Details
• Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006. View Details
• Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself! (TN)." Harvard Business School Teaching Note 507-069, April 2007. View Details

Research Summary

Research

Professor Norton's research can be grouped into two broad areas. First, he explores the effects of social norms on people’s attitudes and behavior, addressing the key role that social factors play in shaping the preferences of individuals. This work has a particular focus on the norm of political correctness, demonstrating the impact of this norm in domains ranging from social interaction to personnel selection to the effectiveness of marketing appeals.

In the domain of behavioral economics, Professor Norton's research investigates the psychology of investment: How investing time, labor, and money impacts how people come to value things, from products to people. One project, for example, demonstrates that people value products far beyond their market price when they assemble those products themselves, the “IKEA effect.”

Awards & Honors

Won the 2010 Theoretical Innovation Prize from the Society for Personality and Social Psychology for his paper with C.K. Morewedge, "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams" (Journal of Personality and Social Psychology, 2009).

Selected for the Marketing Science Institute's 2009 Young Scholar Program. The biennial MSI Young Scholar Program brings together some of the most promising scholars in marketing and closely related fields to explore research opportunities and encourage future research collaboration.

Won a SAGE Young Scholars Award from the Foundation for Personality and Social Psychology in 2011.

Additional Information

• Personal Website
• Curriculum Vitae

Areas of Interest

• consumer behavior
• consumer psychology
• decision-making
• nonprofit
• philanthropy
Additional Topics
• corporate social responsibility
• ethnic marketing
• experimental economics
• marketing
• pricing
• race and ethnicity
• social enterprise
• social interactions
Industries
• advertising
• consumer products
• e-commerce industry
• marketing industry
• nonprofit industry

In The News

In The News

• • 11 Sep 2017
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• • 27 Mar 2017
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• • 11 Dec 2016
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  Want to Feel Less Time-Stressed?
• • 27 Apr 2014
  • New York Times

  Hello, Stranger
• • 23 Jun 2013
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27 Apr 2014
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23 Jun 2013
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19 May 2013
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13 Apr 2013
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07 Jul 2012
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05 Jul 2012
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31 May 2012
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Why politicians lie and why we want to believe them