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Photo of Michael I. Norton

Unit: Marketing

Contact:

(617) 496-4593

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Additional Information
  • Curriculum Vitae

Areas of Interest

  • consumer behavior
  • consumer psychology
  • decision-making
  • nonprofit
  • philanthropy

Additional Topics

  • corporate social responsibility
  • ethnic marketing
  • experimental economics
  • marketing
  • pricing
  • race and ethnicity
  • social enterprise
  • social interactions

Industries

  • advertising
  • consumer products
  • e-commerce industry
  • marketing industry
  • nonprofit industry
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Michael I. Norton

Harold M. Brierley Professor of Business Administration
Director of Research

Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School, and a member of Harvard’s Behavioral Insights Group. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management.

He is the co-author - with Elizabeth Dunn - of the book, Happy Money: The Science of Smarter Spending  (Simon & Schuster).

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Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School, and a member of Harvard’s Behavioral Insights Group. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management.

He is the co-author - with Elizabeth Dunn - of the book, Happy Money: The Science of Smarter Spending (Simon & Schuster).

His work has been published in academic journals including Science, Proceedings of the National Academy of Sciences, Psychological Science, and the Quarterly Journal of Economics, has been covered in media outlets such as the Economist, the Financial Times, the Wall Street Journal, and the Washington Post, and has been parodied by the Onion. He has appeared on National Public Radio, CBS, Fox, and MSNBC, and written op-eds for the New York Times, Forbes, and the Los Angeles Times.

His research has twice been featured in the New York Times Magazine Year in Ideas issue, in 2007 (Ambiguity Promotes Liking) and 2009 (The Counterfeit Self). His "The IKEA Effect: When Labor Leads to Love" was featured in Harvard Business Review's Breakthrough Ideas for 2009. In 2010, he won the Theoretical Innovation Prize from the Society of Personality and Social Psychology; in 2011, he won the SAGE Young Scholars Award from the Foundation for Social and Personality Psychology; in 2012, he was selected for Wired Magazine’s Smart List as one of “50 People Who Will Change the World.” His TEDx talk, How to Buy Happiness, has been viewed more than 3 million times.

At HBS, he is the course head for the first-year MBA course, FIELD Foundations, and heads the Strategic Marketing Management executive program.

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Featured Work Publications Research Summary Awards & Honors
  1. Happy Money: The Science of Smarter Spending

    For more information on Professor Norton’s new book, Happy Money: The Science of Smarter Spending (Simon & Schuster, 2013), co-authored with Elizabeth Dunn, click here.
  2. Which Will Make You Happier: Buying a New Couch or Going on a Trip?

    Morning Joe, MSNBC

    MSNBC's Joe Scarborough, co-host of Morning Joe, speaks with Michael Norton and Elizabeth Dunn about their book, Happy Money: The Science of Smarter Spending.
  3. Money Can Buy Happiness, if Spent Properly

    CBS This Morning

    Can money buy happiness? Anthony Mason speaks with Harvard Business School associate professor and author of "Happy Money" Michael Norton about how certain spending can bring joy.
  4. Michael Norton: How to buy happiness

    TEDxCambridge, November 2011

    At TEDxCambridge, Michael Norton shares fascinating research on how money can, indeed buy happiness -- when you don't spend it on yourself. Listen for surprising data on the many ways pro-social spending can benefit you, your work, and (of course) other people.

  5. A Shrewd Slogan

    The New York Times, October 18, 2011

  6. The 'Last Place Aversion' Paradox

    Scientific American, October 12, 2011

  7. 'Last-Place Aversion'

    The New York Times, September 19, 2011

  8. Is Anti-White Bias a Problem?

    The New York Times, May 22, 2011

  9. Rising Wealth Inequality: Should We Care?

    The New York Times, March 22, 2011

  10. Spreading the Wealth

    The Los Angeles Times, November 10, 2010

  11. Yes, Money Can Buy Happiness

    Forbes Magazine, September 13, 2010

  12. The Counterfeit Self

    New York Times Magazine Year in Ideas (2009)

  13. The IKEA Effect

    Harvard Business Review’s Breakthrough Ideas of 2009

  14. Why Lie When You Can Evade?

    The New York Times, January 22, 2012

In the News

11 Sep 2017
Wall Street Journal
If You Want to Feel Better, Spend Money on Saving Time
27 Mar 2017
Wall Street Journal
How Companies Can Benefit More From Their Corporate Giving
11 Dec 2016
Wall Street Journal
Want to Feel Less Time-Stressed?
27 Apr 2014
New York Times
Hello, Stranger
23 Jun 2013
New York Times
Happier Spending

See more news for Michael I. Norton »

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