Now a Wall Street Journal Best-seller! Over a decade ago, the best-selling business fable Who Moved My Cheese? offered its answer to the question: accept that change is inevitable and beyond your control, don't waste your time wondering why things are the way they are, keep your head down, and start looking for the cheese. I Moved Your Cheese takes a different point of view. This stand-alone book tells the inspiring story of a new generation of mice who begin to reexamine what others have taken for granted and to ask the important questions. This book is motivated by a simple observation: Leadership, innovation, entrepreneurship, creativity, problem solving, business growth—and even personal development—almost always depend on the ability to challenge accepted notions, reshape the environment, and play by a different set of rules...

VC-entrepreneur partnership agreements often contain flaws that become highly damaging as the parties come up against issues of power, trust, and much more. Yet many of the flaws are systematic and predictable—and hence preventable. The author, a longtime consultant to the VC industry, outlines four recommendations for entrepreneurs sitting down at the table with prospective funders: understand your leverage; maximize trust; focus on value; strive for understanding. Above all, when you're negotiating with a VC, think not only about what will look good in a press release today but also about what will help you create and capture value over the long run.