Mengjie Cheng
Doctoral Student
Doctoral Student
Mengjie (Magie) Cheng is a doctoral student in the Marketing unit at HBS. She received a BS in Finance from Zhejiang University Chu Kochen Honors College and a MS in Managament Science and Engineering from Stanford University. Prior to her PhD, she worked at Facebook Ads Ranking and Knowledge Graph teams. She is broadly interested in innovation, the future of automation (i.e., how human and machine could work together), and applied machine learning.
- Working Papers
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- Cheng, Magie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Harvard Business School Working Paper, No. 22-067, April 2022. View Details
- Area of Study
- Areas of Interest