My research focuses on content marketing, generative AI, digital marketing, and computational social science.
Magie Cheng
Doctoral Student
Doctoral Student
Mengjie (Magie) Cheng is a Ph.D. student in Marketing at Harvard Business School. She received her B.S. in Finance from Chu Kochen Honors College at Zhejiang University and M.S. in Management Science and Engineering from Stanford University. Prior to joining the Ph.D. program, she worked as a machine learning engineer at Facebook Ads Ranking and Knowledge Graph teams. She combines economics principles and behavioral insights with large language models, machine learning, and unstructured data to advise marketing decisions. Her research focuses on content marketing, generative AI, digital marketing, and computational social science.
Contact Information
Mengjie (Magie) Cheng is a Ph.D. student in Marketing at Harvard Business School. She received her B.S. in Finance from Chu Kochen Honors College at Zhejiang University and M.S. in Management Science and Engineering from Stanford University. Prior to joining the Ph.D. program, she worked as a machine learning engineer at Facebook Ads Ranking and Knowledge Graph teams. She combines economics principles and behavioral insights with large language models, machine learning, and unstructured data to advise marketing decisions. Her research focuses on content marketing, generative AI, digital marketing, and computational social science.
- Journal Articles
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- Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science (forthcoming). (Pre-published online October 18, 2024.) View Details
- Cheng, Mengjie, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith, and Daniel A. McFarland. "How New Ideas Diffuse in Science." American Sociological Review 88, no. 3 (June 2023): 522–561. View Details
- Working Papers
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- Cheng, Mengjie, Elie Ofek, and Hema Yoganarasimhan. "Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs." Harvard Business School Working Paper, No. 25-051, April 2025. View Details
- Cheng, Mengjie (Magie), Elie Ofek, and Hema Yoganarasimhan. "The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand." Harvard Business School Working Paper, No. 25-014, July 2024. (Revised October 2024.) View Details
- Cases and Teaching Materials
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- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022. View Details
- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022. View Details
- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022. View Details
- Research Summary
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- Additional Information
- Area of Study
- Areas of Interest