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Mengjie Cheng

Mengjie Cheng

Doctoral Student

Doctoral Student

Mengjie (Magie) Cheng is a doctoral student in the Marketing unit at HBS. She received a BS in Finance from Zhejiang University Chu Kochen Honors College and a MS in Managament Science and Engineering from Stanford University. Prior to her PhD, she worked at Facebook Ads Ranking and Knowledge Graph teams. She is broadly interested in innovation, the future of automation (i.e., how human and machine could work together), and applied machine learning. 
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Mengjie Cheng
Contact Information
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Publications

Working Papers
Working Papers

  • Cheng, Magie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Harvard Business School Working Paper, No. 22-067, April 2022. View Details
All Publications
Working Papers
  • Cheng, Magie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Harvard Business School Working Paper, No. 22-067, April 2022. View Details
Area of Study
  • Marketing
Areas of Interest
  • consumer behavior
  • high-tech marketing
  • innovation
  • machine learning

Area of Study

Marketing

Areas of Interest

consumer behavior
high-tech marketing
innovation
machine learning
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