Magie Cheng
Doctoral Student
Doctoral Student
Mengjie (Magie) Cheng is a Ph.D. student in Marketing at Harvard Business School. She received her B.S. in Finance from Chu Kochen Honors College at Zhejiang University and M.S. in Management Science and Engineering from Stanford University. Prior to joining the Ph.D. program, she worked as a machine learning engineer at Facebook Ads Ranking and Knowledge Graph teams. She combines economics principles and behavioral insights with causal inference, machine learning, and unstructured data to advise marketing decisions. Her research focuses on creator economy, algorithmic bias, and innovation management.
Mengjie (Magie) Cheng is a Ph.D. student in Marketing at Harvard Business School. She received her B.S. in Finance from Chu Kochen Honors College at Zhejiang University and M.S. in Management Science and Engineering from Stanford University. Prior to joining the Ph.D. program, she worked as a machine learning engineer at Facebook Ads Ranking and Knowledge Graph teams. She combines economics principles and behavioral insights with causal inference, machine learning, and unstructured data to advise marketing decisions. Her research focuses on creator economy, algorithmic bias, and innovation management.
- Working Papers
-
- Cheng, Magie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Harvard Business School Working Paper, No. 22-067, April 2022. View Details
- Cases and Teaching Materials
-
- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022. View Details
- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022. View Details
- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022. View Details
- Area of Study
- Areas of Interest