Ta-Wei Huang
Doctoral Student
Doctoral Student
David Huang is a doctoral student in the Marketing Unit at Harvard Business School. His research focuses on customer lifecycle management, with particular attention to early-stage relationship management. He uses causal inference and machine learning tools to study how firms should target customers with limited information and curate personalized experiences for early-stage consumers. Before joining HBS, David was a data team lead at Migo.tv and a consultant at Mastercard Data & Services (Applied Predictive Technologies), where he worked on a range of data science projects in customer lifecycle management, experience personalization, and business experimentations. He is also an online data science instructor with more tham two-thousand students. He graduated from National Tsing Hua University with a BS in Quantitative Finance and received his MS in Statistics from National Taiwan University.
David Huang is a doctoral student in the Marketing Unit at Harvard Business School. His research focuses on customer lifecycle management, with particular attention to early-stage relationship management. He uses causal inference and machine learning tools to study how firms should target customers with limited information and curate personalized experiences for early-stage consumers. Before joining HBS, David was a data team lead at Migo.tv and a consultant at Mastercard Data & Services (Applied Predictive Technologies), where he worked on a range of data science projects in customer lifecycle management, experience personalization, and business experimentations. He is also an online data science instructor with more tham two-thousand students. He graduated from National Tsing Hua University with a BS in Quantitative Finance and received his MS in Statistics from National Taiwan University.