Jimin is a PhD student in Marketing at Harvard Business School. Broadly, her research interests focus on how consumers perceive digital products and content, including news. In particular, her research looks at how consumers react to AI-written news in terms of perceived bias and shareability. Other related work explores how consumers react to non-financial incentives and the changing perceptions of authenticity to corporate official statements on social issues posted online (e.g., Instagram). Prior to joining HBS, Jimin received her B.S. in economics and B.A. in mathematics from Arizona State University.