Jimin is a PhD student in Marketing at Harvard Business School. Broadly, her research investigates how the consumption of media (e.g., news, information disclosures), in light of sociopolitical tensions and technological advancements, can result in unintended, often negative, outcomes for individuals, firms, and society. For example, she examines how new technology interacts with human agents and change consumer interpretations of news. In other related work, she examines when and why consumers have negative reactions to corporate communications about sociopolitical issues at large, including discrimination.
Prior to joining HBS, Jimin worked at the Federal Reserve Bank of Boston with Anat Bracha and Mary Burke. She received degrees in economics (B.S.) and mathematics (B.A.) from Arizona State University.
- Journal Articles
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- Milkman, Katherine L., Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp, and Angela L. Duckworth. "A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment." e2101165118. Proceedings of the National Academy of Sciences 118, no. 20 (May 18, 2021). View Details
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