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Emily Lynn Prinsloo

Emily Lynn Prinsloo

Doctoral Student

Doctoral Student

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Emily Prinsloo is a PhD student in behavioral marketing at Harvard Business School. Emily received her BSc Summa Cum Laude in International Business Administration from Rotterdam School of Management, Erasmus University, in 2015. Thereafter, she gained work experience in strategy consulting, marketing consulting, and product management at IBM, Simon-Kucher & Partners and BMW, respectively. In summer 2017, Emily received her MPhil in Marketing with distinction from Cambridge Judge Business School, University of Cambridge. Upon graduation, Emily joined Bocconi University in Milan, Italy, as a full-time research assistant for the department of marketing. 

Emily studies consumer behavior, and her research spans both the consumer psychology and judgment and decision making fields. Currently, Emily has two main streams of interest: 1) charitable giving and moral behavior, and 2) impression management and information sharing behavior. Thus far, Emily's work has been published in Psychological Science and the Journal of the Association for Consumer Research. 

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Emily Lynn Prinsloo
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Publications

Journal Articles
Journal Articles

  • Prinsloo, Emily, Kate Barasz, and Peter A. Ubel. "Motivated Inferences of Price and Quality in Healthcare Decisions." Special Issue on Healthcare and Medical Decision Making edited by Dipankar Chakravarti, Jian Ni, Meng Zhu. Journal of the Association for Consumer Research 7, no. 2 (April 2022): 186–197. View Details
  • Prinsloo, Emily, Kate Barasz, Leslie John, and Michael I. Norton. "Opportunity Neglect: An Aversion to Low-probability Gains." Psychological Science (in press). View Details
All Publications

Emily Prinsloo is a PhD student in behavioral marketing at Harvard Business School. Emily received her BSc Summa Cum Laude in International Business Administration from Rotterdam School of Management, Erasmus University, in 2015. Thereafter, she gained work experience in strategy consulting, marketing consulting, and product management at IBM, Simon-Kucher & Partners and BMW, respectively. In summer 2017, Emily received her MPhil in Marketing with distinction from Cambridge Judge Business School, University of Cambridge. Upon graduation, Emily joined Bocconi University in Milan, Italy, as a full-time research assistant for the department of marketing. 

Emily studies consumer behavior, and her research spans both the consumer psychology and judgment and decision making fields. Currently, Emily has two main streams of interest: 1) charitable giving and moral behavior, and 2) impression management and information sharing behavior. Thus far, Emily's work has been published in Psychological Science and the Journal of the Association for Consumer Research. 

Journal Articles
  • Prinsloo, Emily, Kate Barasz, and Peter A. Ubel. "Motivated Inferences of Price and Quality in Healthcare Decisions." Special Issue on Healthcare and Medical Decision Making edited by Dipankar Chakravarti, Jian Ni, Meng Zhu. Journal of the Association for Consumer Research 7, no. 2 (April 2022): 186–197. View Details
  • Prinsloo, Emily, Kate Barasz, Leslie John, and Michael I. Norton. "Opportunity Neglect: An Aversion to Low-probability Gains." Psychological Science (in press). View Details
Additional Information
  • Personal Website
  • CV
Area of Study
  • Marketing
Areas of Interest
  • consumer behavior
  • decision-making
Additional Information
Personal Website
CV

Area of Study

Marketing

Areas of Interest

consumer behavior
decision-making
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