Emily Prinsloo is a PhD candidate in marketing at Harvard Business School. Emily received her B.Sc. Summa Cum Laude in International Business Administration from Rotterdam School of Management, Erasmus University, in 2015. Thereafter, she gained work experience at IBM, Simon-Kucher & Partners, and BMW. In summer 2017, Emily received her M.Phil. in Strategy, Marketing, and Operations with distinction from Cambridge Judge Business School, University of Cambridge. Prior to starting her Ph.D in 2018, Emily was a full-time research associate at Bocconi University.
Emily' research spans the consumer psychology and judgment and decision-making fields. From consumers turning down (free) products to nonprofit organizations turning down (free) donations, Emily's research documents how consumers and organizations make cost-benefit trade-offs, and how these trade-offs influence consumer decision-making. Emily has presented her work at numerous academic conferences (SJDM, ACR, SCP, EMAC, AOM), and her research has been published in Psychological Science and the Journal of the Association for Consumer Research.
- Journal Articles
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- Prinsloo, Emily, Kate Barasz, and Peter A. Ubel. "Motivated Inferences of Price and Quality in Healthcare Decisions." Special Issue on Healthcare and Medical Decision Making edited by Dipankar Chakravarti, Jian Ni, Meng Zhu. Journal of the Association for Consumer Research 7, no. 2 (April 2022): 186–197. View Details
- Prinsloo, Emily, Kate Barasz, Leslie K. John, and Michael I. Norton. "Opportunity Neglect: An Aversion to Low-probability Gains." Psychological Science 33, no. 11 (November 2022): 1857–1866. View Details
- Additional Information
- Area of Study
- Areas of Interest