Companies make decisions daily to compete in the digital age; some are laying strategic building blocks for the future while others are toiling away on tactical distractions or leading their organizations headlong down the path to obsolescence. The advent of digital technologies, including artificial intelligence (AI), has transformed how firms organize, operate, and compete. It is now more critical than ever for entrepreneurs and managers to understand the effects of new technologies and the competitive landscape in which those new technologies are developed and deployed. The course will assess these effects in three sections: (1) how technological change affects the global competitive landscape; (2) how the use of AI influences the firm and managers within the firm; (3) how these technological changes influence the nature of work within firm units. The course is intended for managers and entrepreneurs who seek to gain or improve awareness of key trends in the digital economy.
Keywords: Strategy