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Teaching Interest
Teaching Interest
  • Teaching Interest

Overview

By: Robert J. Dolan
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    Description

    Professor Dolan's main teaching interest is marketing management. Recent materials developed include notes on marketing research, product policy, and marketing strategy and cases on leading companies such as Catalina Marketing, Kiehl's, Planters Nut and Cox Media's AutoTrader and Kelley Blue Book.

    Keywords

    Marketing; Marketing And Society; Price Customization; Pricing Strategy; Product Positioning

    Robert J. Dolan

    Marketing
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