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Teaching Interest

Overview

by Robert J. Dolan

Description

Professor Dolan's main teaching interest is marketing management. Recent materials developed include notes on marketing research, product policy, and marketing strategy and cases on leading companies such as Catalina Marketing, Kiehl's, Planters Nut and Cox Media's AutoTrader and Kelley Blue Book.

Keywords: marketing; marketing and society; price customization; Pricing strategy; Product positioning;

Faculty & Research

Overview

Description

About the Author

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