Teaching Interest
Teaching Interest
Leading Product Innovation
By: Stefan H. Thomke
Description
For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest innovation tools, business models, and positioning strategies used by market-leading companies across the globe. You will emerge fully prepared to build and manage a highly creative culture that can transform customer experiences into a long-term competitive advantage.