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Teaching Interest

Driving Corporate Performance

by Dennis Campbell

Description

Sustaining competitive advantage requires more than just insightful strategy. To guide a company's trajectory, today's leaders need a balanced view of business that encompasses financial measures, nonfinancial measures, and multiple control systems. In Driving Corporate Performance, participants explore the important connections between strategy, performance measures, management accountability, organizational design, and corporate governance.

About the Author

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Dennis Campbell
Dwight P. Robinson, Jr. Professor of Business Administration
Unit Head, Accounting and Management
Accounting and Management

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