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MBA Required Curriculum-- Strategy Course

By: Ramon Casadesus-Masanell
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    Description

    The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

    • A firm's operative environment and how to sustain competitive advantage.
    • How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities.
    • How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position.

    Students learn to:

    • Develop a mastery of a body of analytical tools and the ability to take an integrative point of view.
    • Use these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time.
    • Particular attention is paid to competitive positioning; understanding comparative costs; and addressing issues such as cannibalization, network externalities, and globalization.

    Keywords

    Strategy; Competitive Strategy; Competitive Advantage

    Ramon Casadesus-Masanell

    Strategy
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