Strategy and Technology
Description
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be leveraged to build multisided platforms?
- How can firms create and capture the value from intellectual property?
- What are the unique challenges of governing technology-intensive firms?
- How can firms build and sustain value in new, emerging technologies?
The course provides a series of concepts and frameworks for students to directly
apply to strategic problems they will encounter as managers and executives. The
course places heavy emphasis on going from concepts and market analysis to the
formulation of concrete strategies. The types of firms range from pre-revenue
startups to large multinationals.
INDUSTRY COVERAGE
Industries covered range widely, including: enterprise
software, cloud services, e-commerce, social networking, video gaming, browsers,
semiconductors, operating systems, PCs, media streaming, intellectual property,
mobile communications, electronic ink, artificial intelligence,
blockchain/cryptocurrency, internet of things, and wearable technology.
CAREER FOCUS
The course should be of particular interest to those interested in
managing a business for which technology is likely to play a major role, and to
those interested in consulting, private equity, or venture capital. The course may
also be valuable for students who do not necessarily plan to pursue a career
specifically in technology. The concepts and frameworks covered apply well
beyond technology industries, e.g., network effects, competitive tactics, multisided
platforms.