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Driving Digital Strategy (DIGS)

By: Sunil Gupta
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    Description

    Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips participants to help their firms transform their businesses and their digital and social media strategies.

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    Sunil Gupta

    Marketing
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