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Launching New Ventures—Jump-Starting Innovation for Entrepreneurs and Business Owners (Executive Education)

By: William R. Kerr
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    Description

    Starting up a new venture amid rapid change is fraught with challenges. Whether you are starting a new business, launching a new business line, or building an entrepreneurial culture within a small-to-midsize company, this program provides a new perspective and core skills that you can immediately put to use. Topics include—identifying and analyzing entrepreneurial opportunities; turning a viable opportunity into a focused strategy and well-defined business initiative; developing an effective business plan; creating "pitches" to sell the idea to investors, customers, partners, and key employees; attracting the top talent and vital resources required to turn a vision into reality; building the organization and capabilities needed to launch and nurture early-stage ventures; evolving the strategy, organization, and leadership model as the business grows; and recognizing and managing risk, while creating and measuring value. LNV shows you how to build a successful business by turning disruptive innovation into a competitive advantage. (http://www.exed.hbs.edu/programs/LNV/Pages/default.aspx)

    William R. Kerr

    Entrepreneurial Management
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