Teaching Interest
Teaching Interest
Executive Education: Leading Growth through Customer Centricity — India
By: Rajiv Lal
Description
Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By transforming your organization's marketing strategy, programs, and channels, your company can capitalize on new market conditions while delivering strong financial performance.