Overview

Professor Yang studies topics in the creator economy. The problems he is currently focusing on are 1) aiding the creative process and identifying creative trends in a data-driven way, 2) the causes and consequences of the concentration and mobility of influence among creators across platforms, 3) improving creator and brand collaboration through more effective matching and monitoring, 4) creators as founders and monetization schemes in web2/3, and 5) platform competition. He also works on learning to design, deliver, and diffuse interventions—what treatment features make it effective (design), who should be targeted with what (deliver), and how to engineer social contagion (diffuse).