Overview

Professor Yang's recent work focuses on understanding and solving important problems in the creator economy. His projects are organized around the 5Cs: creator, content, community, commerce, and crypto. On creator, he studies the concentration and mobility of influence from an inequality perspective. On content, he studies what creative elements drive performance and the impact of generative models on content creation. On community, he studies how creators build and engage a community. On commerce, he studies creator monetization. On crypto, he studies how creators leverage web3 methods such as NFT and DAO.