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Research Summary
Research Summary
  • Research Summary

Overview

By: Jeremy Yang
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    Description

    Professor Yang's recent work focuses on understanding and solving important managerial problems in the creator economy. His projects are organized around the 4Cs: creator, content, community, and commerce. On creator, he studies creator inequality and bias. On content, he studies the impact of generative AI and what creative elements drive performance. On community, he studies how creators and brands build and engage a community. On commerce, he studies creator monetization.

    Jeremy Yang

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