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Research Summary
Research Summary
  • Research Summary

Overview

By: John A. Deighton
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    Description

    Professor Deighton studies the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He studies, on one hand, how data, particularly data that profiles individuals and depicts their social relationships, is gathered, processed, and applied by firms to acquire and retain customers. On the other hand, he studies how people manage their privacy and its obverse, their identities.

    Keywords

    Marketing; Media; Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe

    John A. Deighton

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