Masters of Strategy

Over the last two decades, Professor Yoffie has written numerous cases on Intel, Microsoft, and Apple. In a new research project with Professor Michael Cusumano of MIT, the authors are examining what made Andy Grove of Intel, Bill Gates of Microsoft, and Steve Jobs of Apple three of the greatest strategists of modern times. This book-length project will explore the characteristics of great strategists, their common pitfalls, and generalize broader lessons for CEOs in any industry.