Research overview

The growth of consumer review websites over the past decade has revolutionized the way in which consumers learn about product quality. The centrality of information to consumer welfare has also been underscored in public policy debates, where quality disclosure has become an increasingly popular policy instrument. How do these new sources of information affect consumer decisions and firm incentives? Professor Luca uses econometric methods to investigate this question, with a research agenda at the intersection of public policy and industrial organization.