Research Summary
Research Summary
Entrepreneurship, Value-construction, and Market-creation
Description
Changing Landscapes: Creating a Market for Modern Indian Art
In this project on the creation and consolidation of a market for modern and contemporary Indian art, Mukti and her co-author Daniel Wadhwani study the role of entrepreneurs and incumbent firms in constructing a market for products with subjective attributes and intangible value.
Height Taken but Worth Unknown: Valuation as an Institutional Process
This theoretical conceptualization of the process by which value is constructed provides a new perspective for understanding entrepreneurship as a process of reinterpretation of value in market contexts, which in turn influences culture.