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Research Summary
Research Summary
  • Research Summary

Performance Pricing and Business Strategy

By: Frank V. Cespedes
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    Description

    This research focuses on companies that have sustained high willingness-to-pay over diverse market conditions, including economic slumps. It examines how firms identify, articulate, and communicate value to selected customer groups and the organizational implications, especially the implications for sales and business development.

    Frank V. Cespedes

    Entrepreneurial Management
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