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Research Summary
Research Summary
  • Research Summary

Entrepreneurial Management: Customer Discovery and Business Development

By: Frank V. Cespedes
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    Description

    This research focuses on: (a) market research methods and tactics suitable to startups seeking their initial customers and validation of their initial business model; (b) guidelines for conducting visits with potential customers as part of the startup ptrocess; and (c) the issues involved in scaling a venture's sales process after validation of the firm's initial business model and acquisition of initial customers.

    Frank V. Cespedes

    Entrepreneurial Management
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