Business Strategy at the Base of the Pyramid

Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills training, and microfinance, to such individuals and doing so in a profitable and sustainable way requires unique strategy formulation and execution skills. Rangan is developing a typology of successful models and the contingencies under which they would be successful.