Political and economic reforms in India, which started in 1992, have led to a dramatic transformation of Indian companies. The first decade of this transformation focused on improving operational efficiency to rival world class competitors. Having proved to themselves that they can survive in a globally competitive arena, Indian companies are looking to the future with a new optimism. Their goals are now to unleash the latent demand in the Indian market (both in the burgeoning middle class and the huge pool at the bottom of the pyramid). Equally, Indian firms are looking to grow abroad, as the wave of recent global acquisitions attests. This research project aims to understand this new phase of globalization and corporate transformation in India