The "New" Corporate Communications

Stephen A. Greyser continues to explore the issues and problems organizations face as they attempt to communicate effectively with a variety of constituencies. Greyser's work and the course to which it contributes are structured around the business-media-publics model, wherein companies, industries, and business as a whole communicate through general or specialized media to opinion leaders, the financial community, government, employees, and the general public. Topics include: developing public relations and media relations philosophies, strategies, and tactics; identifying relevant audiences; dealing with activists, crises, and media attacks; understanding how the media work; influencing public opinion; maintaining good investor relations; and developing company image, identity, and reputation. Numerous case studies (many inside the board room) and noncase teaching materials are being developed from the research findings.