Marketing and Advertising and Society

Stephen A. Greyser is continuing to write on and conduct research into the role of marketing and advertising in society. He analyzed in 'Marketing and Public Policy' the evolution of legal and consumer-based issues over recent decades and, for a Stanford University conference on the value of marketing, historical critiques of marketing and advertising. Greyser's assessment of cause-related corporate do-gooding was presented at an AMA conference in the winter of 1995.