The Location Component of Pricing Strategies

David E. Bell is examining retail pricing strategies in the context of location. He finds that customers' willingness to visit a particular store depends on their price expectations, the likelihood that a suitable item will be in stock, and the store's proximity to other stores of interest. Bell's research is intended to contribute to store siting strategy. In related work, Bell has completed (with WALTER J. SALMON) a case book on retailing for use in graduate instruction and company education programs.