The Power of Experiments

Michael Luca and I published a book in 2020 with MIT University Press on the evolution of the use of experimentation in organizations.  We plan to trace experimentation from the bible’s report of the experiment of Daniel of Judah to the fact that we are all in dozens of experiments a year without our awareness.  We will take a societal perspective to understand the role of consumers, managers, and policy-makers in this development.