Research Summary
Research Summary
Corporate Social Entrepreneurship
By: James E. Austin
Description
This research is examining the process by which companies engage in strategic corporate social responsibility as an integral part of their enterprise strategy and operations. The research has conceptualized this process as entreprenurial in nature and defined it as Corporate Social Entrepreneurship. The initial publications emerging from this on-going work is 'Corporate Social Entrepreneurship: The New Frontier' (with H.Leonard, E. Reficco, J. Wei-Skillern, forthcoming in The Accountable Corporation: Corporate Social Responsibility)