Publications
Publications
- November 1983 (Revised October 1988)
- HBS Case Collection
Canon Inc.: Worldwide Copier Strategy
Abstract
Describes Canon's worldwide strategy in the copier business. Designed to be used to explore strategy formulation in a worldwide industry, and the principles of international competition.
Keywords
Values and Beliefs; Global Strategy; Marketing Strategy; Business Strategy; Competitive Strategy; Manufacturing Industry
Citation
Porter, Michael E. "Canon Inc.: Worldwide Copier Strategy." Harvard Business School Case 384-151, November 1983. (Revised October 1988.)