Publications
Publications
  • 1999
  • Chapter
  • Car Launch: The Human Side of Managing Change

Why the Battle Was Won, but the War Was Lost: An Organizational Change Perspective

By: R. M. Kanter
  • Format:Print
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Keywords

Organizational Change and Adaptation

Citation

Kanter, R. M. "Why the Battle Was Won, but the War Was Lost: An Organizational Change Perspective." In Car Launch: The Human Side of Managing Change, edited by G. Roth and A. Kleiner, 137–47. New York: Oxford University Press, 1999.

About The Author

Rosabeth M. Kanter

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