Why Does Business Need a Balanced Scorecard? Part I

Robert S. Kaplan; David  Norton

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Article | Journal of Strategic Performance Measurement | February/March 1997

Why Does Business Need a Balanced Scorecard? Part I

by Robert S. Kaplan and David Norton

Keywords: Balanced Scorecard;

Format: Print

7 pages

Citation:

Kaplan, Robert S., and David Norton. "Why Does Business Need a Balanced Scorecard? Part I." Journal of Strategic Performance Measurement (February/March 1997): 5–11.

About the Author

Robert S. Kaplan

Senior Fellow, Marvin Bower Professor of Leadership Development, Emeritus

Accounting and Management

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Why Does Business Need a Balanced Scorecard? Part I

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