Publications
Publications
  • February/March 1997
  • Article
  • Journal of Strategic Performance Measurement

Why Does Business Need a Balanced Scorecard? Part I

By: Robert S. Kaplan and David Norton
  • Format:Print
  • | Pages:7
ShareBar

Keywords

Balanced Scorecard

Citation

Kaplan, Robert S., and David Norton. "Why Does Business Need a Balanced Scorecard? Part I." Journal of Strategic Performance Measurement (February/March 1997): 5–11.

About The Author

Robert S. Kaplan

Accounting and Management
More Publications

More from the Authors