Publications
Publications
  • September 1983 (Revised July 1998)
  • Case
  • HBS Case Collection

Heather Evans

By: Howard H. Stevenson and Michael J. Roberts
  • Format:Print
  • | Language:English
  • | Pages:46
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Abstract

Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan.

Keywords

Business Plan; Business Startups; Investment; Human Resources; Strategic Planning; Apparel and Accessories Industry

Citation

Stevenson, Howard H., and Michael J. Roberts. "Heather Evans." Harvard Business School Case 384-079, September 1983. (Revised July 1998.)

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