Publications
Publications
  • August 1983 (Revised March 2011)
  • Case
  • HBS Case Collection

Honda (A)

  • Format:Print
  • | Language:Japanese
  • | Pages:9
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Abstract

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).

Keywords

Business History; Global Strategy; Business Strategy; Auto Industry; Japan; United States

Citation

Christiansen, Evelyn T., and Richard Pascale. "Honda (A)." Harvard Business School Case 384-049, August 1983. (Revised March 2011.)

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