Case | HBS Case Collection | June 1983 (Revised November 2001)

EMI and the CT Scanner (A)

by Christopher A. Bartlett

Abstract

Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.

Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry;

Language: Japanese Format: Print 11 pages EducatorsPurchase

Citation:

Bartlett, Christopher A. "EMI and the CT Scanner (A)." Harvard Business School Case 383-194, June 1983. (Revised November 2001.)

Related Work

  1. Supplement | HBS Case Collection | June 1983 (Revised March 1985)

    EMI and the CT Scanner (B)

    Christopher A. Bartlett

    Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.

    Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry;

    Citation:

    Bartlett, Christopher A. "EMI and the CT Scanner (B)." Harvard Business School Supplement 383-195, June 1983. (Revised March 1985.)  View Details
    CiteView DetailsPurchase Related

About the Author

Photo
Christopher A. Bartlett
Thomas D. Casserly, Jr. Professor of Business Administration, Emeritus

View Profile »
View Publications »

 
Campus Map
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→ Map & Directions
Copyright © President & Fellows of Harvard College