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  • June 1983 (Revised November 2001)
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EMI and the CT Scanner (A)

By: Christopher A. Bartlett
  • Format:Print
  • | Language:Japanese
  • | Pages:11
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Abstract

Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.

Keywords

Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry

Citation

Bartlett, Christopher A. "EMI and the CT Scanner (A)." Harvard Business School Case 383-194, June 1983. (Revised November 2001.)
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About The Author

Christopher A. Bartlett

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